3i6 
THE RURAL NEW-YORKER 
April 18, 1903 
Invest Sio 
IN A BUSINESS NOW 
AMOUNTING TO 
$1,222,000 A YEAR. 
Here is an opportunity for people of 
moderate means to share in the im¬ 
mense profits of an old established busi¬ 
ness. And it can be done on the easy 
saving- plan of $10 do-wn and $10 a month 
for nine months. This makes it possible 
for readers of The Rural New-Yorker 
to take Immediate advantage of this 
exceptional offer. Read this page care¬ 
fully. It pre.sents the best opportunity 
ever offered the readers of this periodi¬ 
cal. 
THE COMPANY. 
The James Dunlap Carpet Company, 
56th Street and Dancaster Avenue, Phil¬ 
adelphia, is incorporated under the laws 
of the State of Pennsylvania, with an 
authorized capital of one million dollars, 
divided into ten thousand shares of $100 
each. The shares are full-paid and non¬ 
assessable. There are no preferred 
shares. All shareholders, big and little, 
receiving the same percentage of profits. 
The officers of this Company are: 
James Dunlap, President; William 
Davidson, Vice-President; Joseph Ham¬ 
ilton, Secretary and Treasurer; and Am¬ 
brose Higgins, Esq., Counsel. 
« A WONDERFUL RECORD. 
The Company was started nine years 
ago, and now manufactures and sells 
more than one million dollars’ worth of 
carpets a year. Most of the business is 
with the very largest and best depart¬ 
ment stores in New York, Chicago, 
Philadelphia, St. Louis, Boston, Balti¬ 
more, and all the best cities. No other 
customers are as desirable. By dealing 
so largely with these great houses this 
Company is enabled to get very large 
contracts many months in advance of 
the dates of shipment, thus enabling the 
Company to buy raw materials in great 
quantities and to the best advantage. 
The growth of the business has been 
phenomenal. 
1894 the business 
was 
$63,851 
1895 
44 
44 
181,639 
1896 
44 
44 
318,000 
1897 
44 
44 
322,000 
1898 '' 
44 
44 
599,000 
1899 
44 
44 
651,000 
1900 " 
44 
44 
872,000 
1901 '' 
44 
44 
1,036,000 
1902 " 
44 
44 
1,222,000 
1 hereby certify that the above 
figures are correct. 
WALTER SCOTT, 
Cashier of the Tenth National Bank and 
Treasurer of the Columbia Ave. Trust Co. 
And the net profits on this business 
have averaged 25 per cent, on the money 
Invested. 
A MAGNIFICENT PLANT. 
The Company pays no rent. It has 
paid $203,964 for ground and buildings. 
Most of the buildings are one story, 
with skylights. This arrangement af¬ 
fords the air and light essential to the 
maximum efficiency on the part of the 
employees. 
The Company owns patents on a num¬ 
ber of exceedingly valuable labor-saving 
devices which are not in use in any 
other factory in the world. This is one 
of the many reasons why the Company 
is now earning 25 per cent, per annum. 
A number of these inventions were 
made by President Dunlap. 
In addition to the real estate, the 
Company has machinery which cost 
$216,000, and thousands of dollars’ worth 
of carpets and raw materials are at 
all times kept on hand. EVERY DOL¬ 
LAR INVESTED IS SECURED BY A 
PULL DOLLAR’S WORTH OF AC¬ 
TUAL, TANGIBLE ASSETS. 
THE COMPANY’S PLANS. 
A few weeks ago the Company placed 
6,000 shares of its treasury stock on the 
market. Shares are sold at their par 
value of $100 each. There is no discount 
for all cash down. The purpose of sell¬ 
ing this stock is to immediately pur¬ 
chase three additional plants on which 
the Company now holds valuable 
options. Two of these are large money¬ 
making carpet mills, the other Is a com¬ 
plete spinning plant. By consolidating 
these plants with the present large mill, 
the expense of manufacturing and mar¬ 
keting the goods will greatly diminish 
and the net profits of the business will 
Increase proportionately. A great many 
shares have been sold to Philadelphia 
capitalists, but the Company has de¬ 
cided to reserve 2,000 shares to be sold 
exclusively to investors throughout the 
country. A portion of the 2,000 shares 
is offered to the readers of each of sev¬ 
eral leading magazines. You will, there¬ 
fore, have to send in your subscription 
without delay in order to be sure of 
your share. It is hardly necessary to 
explain that the object in selling to a 
large number of small investors is to 
have thousands of people interested in 
and talking about Dunlap carpets. No 
other advertising costs so little and is 
worth so much. EVery stockholder is 
likely to buy Dunlap carpets and rugs 
and to advise his friends to do so. To 
let all of the shares go to Philadelphia 
capitalists would be much easier and 
quicker (involving comparatively little 
bookkeeping) but, under the circum¬ 
stances, ft would not be good business to 
do so. 
WHY SHARES ARE SOLD. 
Perhaps you ask, “Why does the 
Company sell shares? If it is making 
money, why doesn’t it use the profits 
to buy the new mills?’’ This is easily 
answered. The Company has about 
$500,000 invested in buildings, machinery, 
etc. The net profits now average 25 per 
cent., or $125,00u a year. So you see, if 
it were possible lo get the present 
shareholders to draw no dividends, and 
use all the profits for extending the 
business, it would take just four years 
to raise the $500,000 necessary for this 
consolidation of interests. By allowing 
the public to share in the business the 
Company can make the consolidation at 
once. Then, at the end of four years, 
they will not only have one of the 
largest carpet plants in the world, but 
will have made, even at the present rate 
of earnings, $500,000 ADDITIONAL 
PROFITS to be divided among the 
shareholders. That is the very good 
reason why you now have an oppor¬ 
tunity of securing a share in this very 
profitable business. 
$4,000 A DAY. 
I wish every reader of this magazine 
who wants a share in this business could 
come to Philadelphia and go through 
the mill. You could then see the Com¬ 
pany’s real estate that is worth more 
than $200,000, the machinery that cost 
$216,000, and thousands of dollars’ worth 
of carpets, rugs, and raw materials. 
You could see the 600 experienced car¬ 
pet-makers turning out $4,000 worth of 
carpets and rugs daily. You could see 
various patented machines that are in 
use in no other factory in the world. 
You could see work done by rapid auto¬ 
matic machines which is done by hand 
in all other carpet factories. You could 
see the current orders, a list of the 
company’s customers, and any or all 
of the books, if you so desired. Every¬ 
thing is open and above board. But, of 
course, some of you are too far away, 
and some cannot spare the time to come. 
But if any of you can come, you will be 
welcome to make any Investigation you 
wish. And, furthermore, if you do come, 
and find upon investigation that one 
word of this offer is untrue, I will pay 
the expense of your trip, and pay you 
for your time. That’s fair, Lsn’t it? 
'Cif'.'SK 
u. '■I 'air 
tiiiiii 
25 PER CENT GUARANTEED INCREASE 
$10 now, and $10 a montli for nine months, buys a $100 share in this Company. 
If at the end of one year the $100 share is not worth at least $125 based on the price 
at wMch stock is then selling, I will refund all the money you have paid in with six 
per cent interest added. If you should die before you have made all the payments, your 
heirs will be given the share without further cost. If you should be sick, or lose 
employment, you will not forfeit what you have paid. You take no risk. 
10 Reasons Why You Should Invest $10. 
L Carpets are as staple as wheat. 
2. This is not a “prospect” or a “maybe.” It is a full-fledged business that 
has been making money—more every year—for nine years. 
3. You can come or have a nearby friend or acquaintance come and go 
through the mill and make any kind of an investigation you desire. 
4. Every dollar you Invest will be secured by a full dollar’s worth of 
actual, tangible assets. 
5. The shares are full paid and non-assessable 
6. There are no preferred shares. All shareholders draw the same per¬ 
centage and profit. 
7. Your money will begin to share in the profits the minute it is received. 
You will be paid every three months a dividend of at least 3 per cent. Quar¬ 
terly dividends of 3 per cent. (12 per cent, a year) are being paid regularly 
January 1st, April 1st, July 1st and October 1st. 
8. You will share in the surplus, which is the difference between the 12 
per cent, paid in dividends and the net earnings which now amount to 25 per 
cent., and which will greatly increase after the consolidation of the four mills. 
9. You will share in the increase in the value of your share. This increase 
is bound to occur as soon as the mills are consolidated, and it will keep on 
Increasing as the profits of the business increase. You are guaranteed a 25 per 
cent, increase the first year. 
10. This offer is made to you through your favorite journal—one of the 
most reliable and substantial publications in the world. 
Make Check, Draft or Money-Order Payable to ColurnMa Aveime 
Trust Company, Philadelphia, and Mail to 
W. M. Ostrander, 
Suite 1440, North American Bldg., Philadelphia 
Send Coupon at Once* 
As there are but a few hundred shares offered to a 
over 200,000 readers of The Rural New-Yorker ]f ^. 
you can readily see that to be sure of getting 
your share you will have to act promptly. ^>nV(l7lder.i 
Send in $10 at once, and be sure of your Qf 1 / /n 
share. Then you can make any invest!- fo'Ullc 14^4^0^ 
gation you see fit, and if you find that ^ ^ ^ Kortll American 
this business is misrepresented in 
any way whatever, your $10 will ^ Tihhj..^ Philadelphia. 
be promptly returned. Could f ' i ^ i ^ ^ 
any offer be fairer? Sit li/llClOHed JlTld $10 as 
You will never patfllieid j OV (?• dhavS 
regret it. It will be ^ ^^JAM EH PTTELAP 
the best investment jt*, ir 
you ever made. CAP PET CO. I acfree to pay 
_ — the hafance in nine nionthJiipaiiineiitis 
^«.f 
Name. 
Air AdJre.'^.^. 
WHY STOCKS ARE OFFERED TO THE PUBLIC. 
HERE ARE COMMON QUESTIONS: 
1st—Why is it necessary to offer any promising 
stock for general subscription? 
2nd—Why do not local capitalists secure the entire 
issue of a stock which promises large profits? 
3rd—Why is a company willing to dispose of any 
interest in an industry which is earning, or about to 
earn, large dividends? 
These questions are familiar to every stock broker. 
They seem reasonable on their face yet, in fact, 
they are extremely unreasonable and illogical. 
Would you ask your grocer, when he asks you to 
buy sugar or fiour in anticipation of an advance, 
why he does not hold it himself, and make the profit? 
Would you ask your coal dealer, when he advises 
you to lay in your Winter supply in Summer, because 
it is cheaper, why he does not hold it himself and 
make the profit? 
Certainly not, for the very good and sufficient 
reason that neither would be likely to have sufficient 
capital for the purpose and, if the advice were not 
acted upon, neither you nor the dealer would be 
benefited. 
Industrial stocks are offered to the general public 
when the individual, or the company, has not suffl- 
ient capital with which to operate. 
It is a common mistake to suppose that wealthy 
people of any community—even the multi-million¬ 
aires—can at any time furnish unlimited funds. 
Their money is at all times mostly invested and, 
no matter how good an opportunity may turn up, 
only a small percentage of them are ready to take 
advantage of it. 
Only a few months ago the British Government 
came to New York City to raise $50,000,000 on a bond 
issue. These bonds are a good investment, yet the 
government came here for money. The bonds of a 
prosperous town or city may be gilt-edged, yet they 
are placed in outside money markets. The Pennsyl¬ 
vania Railroad is an excellent investment, yet not 
one-fifth of its stock is owned in Pennsylvania. The 
New York Central & Hudson River Railroad securi¬ 
ties are as stable as government bonds, yet the re¬ 
cent inventory of the estate of Cornelius Vanderbilt 
showed that he owned less than one-fiftieth of its 
stock. 
Standard Oil Company stock is selling at nearly 
$S00 per share on the cuib. It is not even a listed 
security, yet it paid 28 per cent, dividend last year, 
and John D. Rockefeller owns less than one-third 
of the stock of the company that he originated. 
Stock was sold at the inception of these companies, 
and the thousands and tens of thousands of inves¬ 
tors made the greatest share of the profits by be¬ 
coming purchasers. Nothing of magnitude in local 
enterprises ever proves a success without the aid of 
outside capital. 
Without this division of interest, through the me¬ 
dium of capitalization, there could be none of the 
colossal enterprises which now seem almost as es¬ 
sential to our welfare as the Government Itself. 
