8i6 
THE RURAL NEW-YORKER 
Novembei’ 21, 1903 
IModern Merchandising 
Have you ever stopped to think about the question of getting your household supplies to the best advantage? Are 
you perfectly satisfied with the way things are running—with the prices you pay, the quality of the goods, the range 
of selection and the general question of making both ends meet? Perhaps you buy your supplies from the cross-roads 
store, just because your grandfather did. Perhaps you are tied up to the general store because you can trade in your 
butter and eggs at a low price and take it out in trade at a high price. Possibly you have never thought about it one 
way or the other. It is time to think. You have got to live and support your family. Your income is limited 
to so many dollars per year, and you have got to figure out the expense account so that things will come out right 
at the end of the year. If you can make both ends meet nicely and lay aside a tidy sum for a rainy day, you 
are only doing what every head of a family should endeavor to do, and if you don’t do it you are simply inviting 
misery for the next time the crop fails. If a dollar looks as big to you as we think it does, we want you to think 
over this question of modern merchandising and see just what it means. It means different things to different people. 
To some it means buying everything on credit, then mortgaging the farm when settlement day comes around. Others think cheap goods the 
pathway to economy—the cheap, worthless trash that is advertised so brazenly at “ the lowest price on earth." Many people send off to the 
city and get a jack knife at a 25 cents saving, and then fall back into the old rut in buying the balance of their supplies. Our idea of modern 
merchandising is to supply all your wants—everything you eat, wear or use—for yourself, your family and the hired man, at an average saving 
of 15 to 40 per cent, which means that if your yearly purchases amount to $200, you can save something like $50; or $100 if it costs you 
$400 a year to live. Are you so well off that $100, or even $50 does not interest you? Then again, consider the advantages. Absolutely 
reliable merchandise of the very best quality, and an unlimited range of selection. New goods. Prompt service. Prices that spell economy, 
and the certain knowledge that absolute satisfaction is the keynote to every transaction. To make trading with us possible, we issue a cata¬ 
logue of 1128 pages, in which almost everything imaginable, including Vehicles and Farm Implements, is illustrated, described and priced. 
This catalogue can be absolutely depended upon and enables you to select your entire bill of merchandise without hurry or confusion and 
with the certainty that everything will be found exactly as described or you need not keep it. We ask you to get out of your present rut and 
give our methods a trial. We satisfy others and will satisfy you. There never was a better time than right now to begin, for we have just 
issued a new catalogue full of the things you will need to see you through this winter, and you can make no better investment than to fill out 
this coupon and send it to us now while the subject is in your mind. We ask 15 cents, merely as an evidence of good faith on your part, 
if you will risk 15 cents, we will risk sending you a catalogue that costs us 
over half a dollar to print and is so big that it requires 26 cents postage. 
It is our 76 cents against your 15 cents. Will you do it? Write today. 
Layintf in Supplies: Living from hand to mouth is one way of living, but why not get your supplies on a wholesale basis and avoid the 
petty annoyances of retail buying, to say nothing of making four dollars go as far as five dollars used to- That’s the grocery list you see hanging 
onthe wall. Supplied with loops to hang up with. A postal will bring it. Nothing like groceries for a foundation fora 100-lb. freight shipment. 
IMontgomery Ward fy Co. 
Michigan Avenue, Madison and Washington Streets, Chicago 
Thousands of readers of this paper noticed our advertisement last month and sent in their application for our Catalogue No. 72. A new edition 
„ is just off the press. Requests will be filled in order of their receipt. Do not delay. 
Montgomery Ward fy Co., Chicago 
Enclosed find 15 cents for partial postage on Catalogue 
No. 72, as advertised in Rural New Yorker. 
Name.__ 
(Be sure to write very plainly) 
Postoffice.. 
Route No..County....State.„ 
3 FEEDS S ODE CENT. 
E PICS 3 5 MONTHS II WEIGH 250 !£ 
International Stock Food Co., Minneapolis, Minn. Dell Roy, O., Sept. 24, 1903. 
Gentlemen :— I am showing a herd of Berkshire nogs that I have fed “International Stock 
Food" from the time they came, and I am a winner in the show ring. I have pigs that came in 
April that weigh 250 lbs. each. I sold one pig just nine weeks old that weighed 86 lb». Its 
mother was fed “International Stock Food” three times per day after the pigs were four days old. 
I fed her “International Stock Food” six weeks before she had her pigs. 
I have a herd of short-horn cattle that I fed “International Stock Food” to all the year 
around, and it paid me big. I fed it to my ewes and lambs with the best results. To make a 
long story short, I can’t nor won’t be without it. I recommend “International Stock Food” to all 
breeders of fine stock. Very respectfully, CLARK GAMBLE. 
4^ We neve Handreds of ThonseodB of SlmlUr Tettimoafols and Will Pay Yon $1000 Cash *o Prove That They Are Kot Genuine and rosollelted.'*^ 
We own '^International Stock Pood Farm/* which fe 
located 12 miles from Minneapolis and contains 650 
acres. W’e feed “International Stock Food** every day 
to all our WoKLD Champion Stallions, Dan Patch 1:56)i(, 
Directdm 2:05)^ and Roy Wilkes 2:003^; and also to our 
Youno Stallions, Brood Mares, Colts, Work Horses, 
Cattle and Hoos. “INTERNATIONAL STOCK FOOD** 
S FEEDS FOR ONE CENT is Prepared from Roots, 
Herbs, Seeds and Barks and Won the Highest Medal at 
Paris Exposition In 1900 as a High*Class vegetable, 
medicinal preparation to be fed to stock in small 
amounts as an addition to the regular feed. It is a 
Great Aid In Growing or Fattening stock because it 
Increases the appetite, Aids Digestion and Assimila¬ 
tion so that each animal obtains more nutrition from 
the grain eaten. We positively guarantee that its use 
will make you extra money over the usual Plan of 
Growing and Fattening stock. “International Stock 
Food’* can bo fed in safety to Horses, Cattle, Sheep, 
Goats, Hogs, Colts, Calves, Lambs or Pigs. It will make 
your Calves, Colts or Pigs grow amazingly and will 
keep them healthy. It is Absolutely Harmless even if 
taken into the Human System. You insist on eating 
the following medicinal ingredients with your Own 
food at every meal: Table Salt is a stomach tonic and 
worm medicine. Table Pepper is a powerful stimulating 
tonic, Table Mustard is a remedy for dyspepsia, Table 
Vinegar U a diuretic. You eat these medicinal ingred¬ 
ients almost with every mouthful of your food, and it 
is proven that these medicines promote health and 
strength for people and improve their digestion. ♦‘In¬ 
ternational Stock Food**contains pure vegetable medi¬ 
cinal ingredients that are just as safe and as necessary 
an addition to the regular feed of your stock if you de¬ 
sire to keepthem in the best possible condition. “Inter- 
natloBal Stock Food’* is endorsed by Every High-Class 
Farm Paper and Over One Million Progressive Farmers 
and Stockmen. It purifies the blood, stimulates and 
permanently strengthens the entire system so that dis¬ 
ease is prevented or cured. ♦‘International Stock Food’* 
Is sold ou a“Spot Cosh Gnarantee’* by Fifty Thousand 
Dealers throughout the Worlds and has the largest Sale 
ever known. «:^Your Money will be Promptly Refund¬ 
ed in Any case of failure. We Refer You To Any Bank 
Or Wholesale House In Minneapolis, wy Reware of the 
many Cheap and Inferior Imitations now on the market! 
No Chemist ran separate and name all the Dltferent 
powdered Roots, Herbsy Barks and Seeds that we use in 
onr preparations. Any Chemist or Manufacturer elalm* 
Ing to do so Must be an Ignoramus or a Falsifier. Imlta* 
tlone Are Always Inferior* Insist On Having The Gen¬ 
uine And Yon Will Ahvaja Obtain Paying Results. 
IlYou CannotOblaia "International Stock Food” In YourTown we will agree to ehip you 100 pounds or over ol “International Stock Food” without money or note and you can feed it Four Months with the 
agreement that if you are not perfectly satisfied with resulte you need not pay ua a cent. Write for Special Ofler to International Stock Food Co., Minneapolis, Minn. Correspondence Answered rromptly. 
k 
BGI^K EgHTAfMg 183 Obse engravings HORSES, CATTLE, SHEEP, POULTRY^ 
The Cover of this Book is a Beautiful Live Stock Picture ^“Printed in Six Brilliant Colors, and Without Any Advertising on it. Size of book is by 9^ 
inches. It cost us $3000 to have our Artists and Engravers make these Engravings, which are the finest engravings of Horses, CaUle, Sheep, Hogs 
and Poultry that you have ever seen. They are all made from actual photographs and are worthy of n place in any library. It also gives Description, 
History and Illustrations of the Different Breeds of Horses, Cattle, Sheep, Goats, Hogs and Poultry. It contains Life Engravings of many ve^ noted 
Animals. *e“it Contains a Finely Illustrated Veterinary Department That Will Save You Hundreds of Dollars, because it describes all common diseases 
and tells you how to treat them. The Veterinary Illustrations are large and scientific and better than you can obtain in any other book regardless of price. 
WE WILL PAY YOU $10.00 CASH IF BOOK 18 NOT AS DESCRIBED 
WK WILL BJlIL ore COP* OF THIS BOOK TO TOU ABSOLCTILY FREE, With Pottage Prepaid, If Too Will Write ts At Once, letter or postal card, aud ANSWER THESE TWO qUESTIONS* 
4®*l8t.-NAME THIS PAPER. J^Rnd.-HOW MUCH STOCK HAVE TOU? 
Address At Ones..,. | RN ATI ON AL STOCK FOOD CO., minn®,^uP^*a! 
A BEAUTirUU COLORED PICTURE OF THE CHAMPION STALLION DAN PATCH Ii56^ (SUe 21 bjr 28) MAILED YOU FREE IF YOU SEND FOR THIS BOOK 
i 
Largeit Stock Food Factory in the World. 
Capital Paid in, $1,000,000. 
775,000 Feet of Space in Our New Factory. 
Contains Over 16 Acres ol Space. 
BLIZZARD AND HORSE ICE CALKS. 
Sharpen your own horse. No waiting at the smith’s. 
Li ral prices to agents. 8. W. Kcnt,Cazcnovia,N.Y. 
A beautiful, imported 
66-Piece China 
Tea Set 
with an order for 20 lbs of 
New Crop. 60c. Tea, or 20 lbs. 
Baking Powder. 45c. a lb., or 
an assorted order Teas and 
B. P., or 60 lbs. Bomosa Coffee, 
33c. a lb. 
COUPONS, which can be 
exchanged for many Mag¬ 
nificent Premiums, given 
with every 25c. worth of 
Tea, Coffee, Baking Powder, 
Spices and Extracts. 
Bead today for our Premium 
Llflt, prices aud direotioas. 
The Great American Tea Co. 
BOX290, 31-33VeseySt.,N.Y. 
I Write for Full informa' 
tion to.,.. 
So Says Secretary Wilson 
U. S. Dep’t of Agriculture 
Exhaustive tests Aliniai iriP Wrapper 
prove that the ||||KA|U IpAr can he grown in East 
finest grade of.. UUMlTll LLifll Texas on line of the 
SOUTHERN PACIFIC 
Soils aud Climate similar to the famous Vuelta Abajo District of 
Pinar del Rio, Cuba. 
T. J. ANDERSON, General Passenger Agent, Houston, Tex. 
Cider Machinery—Send for Catalogue to Boomer Sc 
Boschert Press Co., 118 West Water St., Syracuse,N. Y. 
rCTENTinC GRINDING MILLS grind Corn 
h in the ear, or Grain in any form. Strong, exact, 
^ reliable. Catalogue D mailed free. 
FOGS MFG. CO., Springfield, Ohio. 
EACH LITTLE WIND 
that blows is turned into value for the 
man who pumps or generates 
power for grinding, sawing, etc., 
with the 
Freeman 
Steel Windmills. 
Mills with 
genius to 
work and 
strength t o 
- stand. Full 
line high grades with special four 
post angle steel tower. Also Feed 
Cutters, Wood Saws, Corn Shel- 
lers, etc. Write for catalog 102 
Freeman & Sons Mfg. Co., "wV.?* 
S. 
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