376 
THE RURAL NEW-YORKER 
May 30 
“ADS." 
Wk want to have a little plain talk 
with you this week, about advertising. 
Some folks have a very crude idea as to 
what an advertisement really is, and to 
what extent the newspaper publisher is 
responsible for it. Now I claim to be an 
expert in a certain line of work—I can 
get the baby to sleep quicker than any 
one else at our house. Like all the rest 
of the family, the baby has her off spells, 
and at such times, the spirit of sleep is 
not near. Several times, when she has 
worn out the other members of the 
family, I have applied a secret remedy 
of my own, and had her so soundly 
asleep in 10 minutes that nothing more 
was heard from her till morning. It 
was a great discovery of my own, and of 
course, I practiced it under lock and 
key—like any other inventor. 
Now, having proved the value of this 
treatment on the spunkiest and strong¬ 
est-lunged baby of my acquaintance, I 
will ask you in all fairness, if I would 
not be justified in printing this advertise¬ 
ment : 
DOMESTIC HAPPINESS ASSURED ! 
“ Home Sweet Home ” a Reality! 
A Great Discovery, by Means of Which 
the Health of All Families May 
Be Preserved. 
SO SIMPLE A CHILD CAN USE IT. 
Costs but 50 cents ! Apply at once ! 
Now, I am not going to advertise this 
secret—I shall give it freely to the 
world—but the question is, would it be 
a fraud, if I did try to sell it at 50 cents ? 
After studying the baby question, I be¬ 
came convinced that the change of posi¬ 
tion in laying her down was what upset 
her. You might rock her, or walk her 
about, and get her asleep ; but when you 
put her down, she would wake up. My 
plan was to avoid this change of posi¬ 
tion. So I got a big pillow and put it 
on my knees, and laid the baby on top 
of that, and started the rocking chair. 
She gave a few yells, and then slowly 
settled down and closed her eyes. In a 
reasonable time, she was asleep, and 
then all that remained to do was cau¬ 
tiously to put pillow and all into the 
crib. There was no change in position, 
and she slept right along until she rolled 
off the pillow without even waking her¬ 
self up. 
Now, that is all there is to the great 
secret that gave me such a wonderful 
reputation as a nurse. It will do all I 
claim for it, yet some of you might pay 
your 50 cents, and then claim that you 
had been cheated out of half a dollar. 
Of course, that is an exceptional case. 
No wise man would answer an adver¬ 
tisement of that character without 
knowing that he took his chances, and 
that, while the information or article 
might not be dishonest, it still might 
not be of any value to him. 
But every advertisement starts some¬ 
what like the pillow plan of putting the 
baby to sleep. A man thinks out some¬ 
thing new. It may be a part of a ma¬ 
chine, it may be excellence in a Jersey 
calf, or superior “blood” in a potato. 
Whatever it is, he has faith in the be¬ 
lief that other people will buy it if they 
can only be made to think about it. Act- 
“BIG FOUR" to ST. LOUIS. 
“NO TUNNEL ROUTE.” 
The National Republican Convention 
will be held in St. Louis, June 10, 1896. 
There will be many thousand people in 
that city on that occasion. The “ Big 
Four ” offer to the public the most com¬ 
fortable and luxurious line to St. Louis 
with elegant Through Wagner Sleeping 
Car service and unexcelled Dining Car 
service from New York, Boston, Buffalo, 
Cleveland, Columbus, Cincinnati, In¬ 
dianapolis, Washington and all Eastern 
and Southeastern cities.— Adv. 
ing on that belief, he advertises—that 
is, he tells the public what he has to 
sell. The woman who talks over the 
fence and tells her neighbor she has a 
cat to dispose of, and the business men 
who buy a whole page in a paper to tell 
about their wares, have the same object 
in view—viz., that of attracting atten¬ 
tion to their goods. They don’t attempt 
to say all they have to say—they want 
people to come and talk it over, either 
in person or by means of letter and cir¬ 
cular. 
Not to make a long story longer, we 
would say that an advertisement in The 
R. N.-Y. is an offer to talk or trade. We 
use the greatest care to keep frauds and 
“fakes’’out of the paper. Sometimes 
responsible business firms advertise with 
us, and afterwards, have reverses of for¬ 
tune, becoming irresponsible. Then we 
refuse to run the advertising, even when 
they offer us pay in advance. You have 
similar cases in your own town. A firm 
may stand well one year, and not be 
worthy of credit the next. If you can’t 
find a former advertiser’s announcement 
in the paper, and have any suspicion of 
his credit, ask us about him before send¬ 
ing him money or goods. Ninety-nine 
times in a hundred, he will be found all 
right. But the loss on the hundredth 
case may pay for all. It will save 
you money to exercise the same care 
in local transactions. When we know 
that a man or business firm is re¬ 
sponsible and reliable, we permit him 
to advertise in his own way, using the 
language that seems to him most likely 
to attract attention. Our advice to 
readers has always been to make a busi¬ 
ness of writing to advertisers. We 
would, during the year, read the adver¬ 
tisements carefully, and answer all of 
them that offer goods that are desired. 
Get all the circulars and catalogues that 
are offered, and read them carefully. 
You will be surprised to learn how much 
of value they often contain. This cata¬ 
logue education is a good thing. 
That is all we have to say this week. 
“ Answer every ad ”! That is our advice. 
If you have need of the famous pillow 
plan of manufacturing sleep, use it; it’s 
yours. There is no patent on it. Maybe 
you have a neighbor who is as skittish 
about getting on our subscription list 
as the baby is about going to sleep. 
Try the pillow plan on him ! Work 
him on before he knows it! Do it now ! 
CONDENSED CORRESPONDENCE. 
Some Connecticut Notes. —In Tub R. N.-Y. of 
April 25, M. V. S. gives the price of copper sul¬ 
phate as six cents per pound in 600 pound lots; 
we bought 200 pounds last week at four cents per 
pound. Tent caterpillars and Canker worms are 
very prevalent in this section this year, and some 
orchards will be ruined if not sprayed. Farmers 
are slow to take hold of spraying, always waiting 
for a nearby example to follow. We make our 
Bordeaux Mixture in quantity, for three barrels 
at a time, using six gallons of water for the cop¬ 
per sulphate and the same for the lime. To pre¬ 
vent lime or anything that would clog strainer or 
nozzles, we have a strainer pail made by knocking 
the bottom out of a 10-cent wooden pail, and tak¬ 
ing off the lower hoop; place a line wire strainer 
on the bottom, drive on the hoop, and we have a 
good strainer in no time. Apples have bloomed 
very freely, and are setting well. Pears had but 
little bloom and promise but a light crop. No rain 
to settle dust here since April 21, and then only a 
light rain. More commercial fertilizers are used 
in this section than ever before, notwithstanding 
the hard times and low prices for everything. 
West Winsted, Conn. H. a. M. 
A Test of Kaffir Corn. —April 30, 1895,1 drilled 
three rows, 40 rods long and three feet apart, 
with Kaffir corn, sowing rather thickly, and using 
about one quart of seed. It was worked three 
times with acorn cultivator, and cut and shocked 
September 10, but might have been cut two or 
three -weeks earlier. Part of the ground was a 
sand ridge, and part a black gumbo. In the sand, 
it grew to a height of four feet, and in the gumbo 
5*4 feet. The shocks were left till the middle of 
winter, when they were hauled to the barn, and 
the grain beaten off with flails. About three 
bushels of grain were secured, or at the rate of 
24 bushels per acre. The blades of the fodder 
were still of a light green color, although rather 
too dry and brittle, as the shocks seemed to shed 
water much better than corn shocks. All animals 
like the grain, hogs and chickens particularly, 
chickens always eating the Kaffir first when it is 
fed mixed with wheat. My conclusions are as 
(Continued on next page.) 
Doctors are often handicapped by tta« 
mere fact that when treating the diseases of 
women, they suggest and insist on “exam¬ 
inations” and “local treatment.” A great 
many of them do not know that this is abso¬ 
lutely unnecessary. Many a woman has 
been thrown into a dangerous state of ner¬ 
vous excitement by the mere suggestion of 
such treatment. Many women lie to the 
doctor. That sounds hard, but It is un¬ 
doubtedly true. They know that if they 
admit certain symptoms that the doctor 
will inevitably insist on an “examination.” 
They do not give him all the facts in the 
case, and so he works in the dark. Quite 
often the doctor is too busy and too hurried 
to make the necessary effort to obtain the 
facts. He frequently treats symptoms for 
what they appear to be on the surface, when 
the real cause and the real sickness is deeper 
and more dangerous. A dera/^ement of 
the distinctly feminine organs will derange 
the whole body. The woman heraelf mar 
not know exactly what is the matter with 
her, but whenever she is sick, there are two 
things she should look out for first One ia 
what is called “female weakness;” the 
other is constipation, for these two things 
frequently go together. Dr. Pierce’s Fa¬ 
vorite Prescription is designed for the cure 
of diseases and disorders of women, and it 
does cure them. It has been performing its 
healing mission for 30 years, and tens of 
thousands of women have been made happy 
by it. Dr. Pierce’s Pleasant Pellets are for 
constipation, and contingent ills. Druggists 
sell them, but sometimes in well meaning 
ignorance, they will try to sell you some¬ 
thing else. There is nothing “just the 
same” or “just as (rood.” The druggist 
who tells you there is, is either mistaken 
or dishonest. 
If you care to know more about your own body, 
send 21 one-cent stamps to cover cost of mailing 
only , and you will receive absolutely free a copj 
of Dr. Pierce’s 1,008 page book, “ Common Sens* 
Medical Adviser.” Address, World’s Dispensary 
Medical Association, Buffalo, N. Y. 
IHE SYRACUSE 
Made formerly by D. S. Morgan & Co., Brock- 
port, N. Y. and recently purchased by us, Is one 
of the greatest labor-saving tools ever invented 
for use in culture of grapes and berries, and es¬ 
pecially adapted for vineyard work. After 
cultivating between the rows, the grape hoe 
will take out all grass and weeds that remain 
under the wires and around vines and posts, 
and will thoroughly stir the soil close to the 
vines. The Hoe is guided in and out around 
post and vine by the Disc Castor Wheel, to 
which the handle is attached. The horse is 
hitched to one side of the pole, with plenty of 
room for hoe to work under the vines or 
bushes, and without injury to them from horse 
or whiflietree. Thesavingin timeand labor will 
soon pay the cost of this tool. We can refer 
to some of the most successful grape and berry 
growers in the country. 
Write for further information, and Cata¬ 
logue R, of all our implements. 
SYRACUSE CHILLED PLOW CO., Syracuse, N. Y, 
StoresReserve 
Moisture, 
Le/eis Shovel 
Ridges. 
SHIPPED PROMPTLY, 
FREIGh T PAID TO 
ANY R. R. STATION. 
W 'w~ 
in 
> 
s: 
rO 
*o 
7 w - -T 
_ 
' 
k 
FIELD AND HOG F 
ENCE Wl 
RE. 
All horizontal lines are cables; not affected by heat 
and cold; adjusts Itself to hilly ground without 
buckling, Built for service and durability. Write 
for full information. 
UNION FENCE CO., DeKalb, III. 
KEYSTONE WOVEN WIRE FENCE 
IS THE BEST FOR FARM USE. 
25and28-lncli for liog lots. 46,55 and 58- 
inch for general use. 
SeDd for Illustrated catalogue. 
KEYSTONE WOVEN WIRE FENCE CO ., 
19 Kush St.. Peoria. Ill. 
ALEXANDER WEPT 
For other worlds to conquer. Alex should have 
changed his name, got a new tin sword and taken 
another whack at this same old world. That’s the 
way some fence men do. but the PAGE conquests 
cause no weeping on either side and a "return en¬ 
gagement" is always welcome. 
PAGE WOVEN WIRE FENCE CO., Adrian, Mich. 
$5 to $8.30 
For machines to weave your fence at 18 to 25 cents 
oerrod; strongest Indorsements; send for Illustrated 
pamphlet giving valuable Information on fence build¬ 
ing. Unparalleled chance for agents to sell fences and 
machines. 8TANDAKD WIKE FENCE CO., 
6 Main Street. Canandaigua. N. Y. 
K 
Unequaled for 
>fe\og, 
,sheep & 
poultry 
fence 
combi, 
i nat’n 
1 M’de, 
in 8 
heigi 
' hta 
of 
best 
Gal¬ 
van¬ 
ized 
Steel 
Wire 
No. 13. 
Protects 
D no. to. PENCE ^ oaB ' 
Protects tllVC ging 
against rab- ^_^^^Finflum- 
E bits. Meets all mer, 
climatic changes. Send for catalogue, etc. 
Hartman Mfg. Co., Ellwood City, Pa. 
Manhattan Bldg., Chicago. 277 Broadway, N. Y, 
WOVEN W!M FENCE 
Over 508 tyles 
Bestonearth. Horse-high, 
Bull-strong, Pig and 
Chicken tight, you can 
make 40 to 60 rods a day for 
12 to 20c. a Rod. 
Illustrated Catalogue Free. 
KITSELMAN BROS., 
Ridgeville, - Indiana. 
WhenYouWant 
t > build a FENCE buy the 
ANCHOR POSTS. They can 
be used with any kind of 
wire or woven fencing on 
the market. They will not 
decay, and will last longer 
than the fencing material. 
Write for Circular. 
ANCHOR POST CO., 
13 Cortlandt St., New York City 
JOHN MOORE’S SON COMPANY, 
RARITAN, NEW JERSEY. 
Light - Draft 
Roller and 
Clod Crusher 
“ SUPERIOR COMBINATION ” 
3 MACHINES IN | 
Sows Grains. Grasses 
and Dry Fertilizers. 
