1905. 
THE RURAL NEW-YORKER. 
235 
SOME VERY PLAIN TALK ABOUT 
CREAM SEPARATOR AWARDS 
% 
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Resetting- that the license taken by certain unscrupulous would-be competitors in making false and misleading representations in the 
effort to keep in the Separator business makes necessary an occasional departure from our usual dignity of advertising, we are impelled to 
express ourselves plainly in respect to a recent flagrant instance of this kind. 
One of our little competitors, striving desperately to remain alive (between the pressure of De Laval superiority on the one hand and 
that of the trashy low-priced “mail-order” machines on the other) by making claims to faked “records” of one sort or another, could greatly 
simplify its advertising by laying claim to the only “World’s Record” to which it is certainly entitled, and which would probably be allowed 
it without protest even from other of our would-be competitors more or less “accomplished” in that respect—and that is the “World’s 
Record For Lying.” 
$25,000.00 FORFEIT. 
That we may dispose of these mendacious misrepresentations, for once and for all, in the simplest manner and with the least controversy 
possible, giving this concern as little of the free advertising it seeks as can be helped, WO nOW Offer the above forfeit Of 
IH CiOld. Coin, to be expended by the United States Secretary of Agriculture for the 
benefit of the dairy interests of America, for which suit may be brought against us in any United States Court if the following statements 
are not absolute truths: 
That the De Laval Cream Separators were awarded the Grand Prize (very highest award) at the St. Louis World’s Exposition for 
“Centrifugal Cream Separators, All Sizes, Farm and Factory.” 
That Dr. Gustav de Laval was awarded at the St. Louis Exposition a Grand Prize for the invention of the De Laval Cream Separator, 
and Baron Clemons von Bechtolsheim and John Joseph Berrigan Gold Medals for the “Alpha-Disc” and “Split-Wing” inventions embodied 
in the De Laval machines. 
That butter made from De Laval machines received both the Grand Prize (very highest award) and the Gold Medal awards at the 
St. Louis Exposition. 
That the De Laval Cream Separators received the only Gold Medal (very highest award) granted to Cream Separators alone at the 
Buffalo Pan-American Exposition in 1901. 
That there was no “Separator Contest” in the Working Dairy at the Buffalo Exposition, but that the De Laval machine made the 
best average skim-milk record and in every other way excelled the work of the only would-be competing separator which dared attempt this 
public use. 
That the De Laval machines received the Grand Prize (very highest award) at the Paris World’s Exposition in 1900, and that the 
only Grand Prize award American butter was De Laval made. 
lhat at the Omaha Trans-Mississippi Exposition in 1898 the De Laval machines received the only Gold Medal (very highest award) 
given to Cream Separators. 
That the De Laval machines received the only award made to Cream Separators by the regular jury of awards at the Chicago World’s 
Exposition in 1893, and were alone selected for Model Dairy use. 
That from 1879 to T 905 the De Laval Cream Separators and De Laval made butter have received very many times over the number 
of Grand or First Prizes awarded to all other separators combined throughout the whole world. 
TO EVERY DAIRY FARMER 
Furthermore, we pledge ourselves to present one of our latest $100-machines to every fair- 
minded dairy farmer, having use for a cream separator, to whom anyone can show facts proving 
that the above statements are not absolute truth, and that anyone has not viciously lied in ever 
asserting anything to the contrary. 
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The De Laval Separator Co. 
Randolph and Canal Sts., 
CHICAGO 
1313 Filbert St., 
PHILADELPHIA 
9-11 Drumm St., 
SAN FRANCISCO 
General Offices: 
74 Cortlandt Street 
NEW YORK 
121 Youville Square, 
MONTREAL 
284 McDermott Ave., 
WINNIPEG 
75 and 77 York St. 
TORONTO 
