1907. 
THE RURAL NEW-YORKER. 
Let Me Send You 40 Color Plates Free 
Let the House Owner Pell You His Satisfaction 
Let Me Tefi You About Made-to-Order Paint 
r~ —..... in 
My Free Book Tells You the Best Color Effects 
Homes Like this Require Made-lo-Order Paint 
Read Here How 
O. L. Chase 
Paint Was 
Proved Pure 
by Hardest Test 
Y 
r OU have read and heard a 
jot of discussion about the 
"purity” of paints the last 
two or three years, so naturally 
when you buy paint, you want to 
know that it is going to “spread” 
smoothly, keep its good bodyand 
color, and be free from impurities 
which, in inferior paints, cause 
blistering, pealing off, etc. 
To show how carefully made 
jpy Paint is, I asked a Farm pub¬ 
lication of. the highest standing 
and reliability to have experts 
analyze it. A gallon of “O. L. 
Chase Outside White Paint” was 
sent by this paper to Booth, 
Garrett & Blair, of Philadelphia 
who are one of the oldest firms 
of Analytical and Engineering 
Chemists in America, and one of 
the highest authorities, having 
been established since 1836. 
The exact wording of their analy¬ 
sis is as follows: 
-- .—numes i.ikc tms teequir- 
I AM THE 
'PAINT 
MAN 
I'll Send you ^ 
All Made-to-Or¬ 
der, Any of My 
Taints, Freight Vre¬ 
paid—Sold on Time 
—Vtirity Guaranteed 
Read Why I 
Make Paint 
Only to-Order 
Fresh for You 
—Guaranteed 
O' 
Size of can 
Volume of Paint 
Pigment 
Oil 
Volatile 
69.7% 
26.9 
1.4 
1 gal. 
lgttl. 
100.0 
Pigment:— 
White Lead 96.7 
Sulphate of Lead 0.13 
“The remainder consisted 
mainly of lead which had com¬ 
bined with the oil. The ma¬ 
terial In the can was very 
thoroughly stirred. On 
spreading test we tlnd that 
the paint covers well and In 
good condition. 
“Yours respectfully, 
BOOTH, GARRETT & ilLAIR.” 
These are all strong points 
shown by this analysis which 
even an inexperienced layman 
will see as follows: 
* s small per cent of 
liquid only 30% liquid to 70% 
solid, or pigment, which gives 
the paint body.covering capacity, 
and long life. 
Another point is the “full gal¬ 
lon” mentioned first by these 
experts both as to size of the can, 
made especially for me and if 
larger than the stock “gallon ■% 
cans used and called a gallon 
| measure by others. % 
Another point is that this paint 
Comes fresh as indicated by the 
Btatement that the material in 
stirred!” ^ V6ry thorou « hl y 
• A ?,°. t .l ler eood P° int i‘ s the 96.7% 
of all White Lead” with only a 
trace of scarcely more than one- 
tenth of one per cent of sulphate 
of lead. 
And last, but by no means 
least in importance, is the spread¬ 
ing test proved by this expert 
analysis, which any man will see 
is very important in getting a 
smooth, even surface effect on 
any building, and also a brilliant 
gloss color effect, without anxi 
blemishes. 
Write me-O. L. Chase, 
i he Paintman, Dept. 45 t 
St.Louis—your name and 
address and let me tell 
fou all the good 
causes” of this 
and the good "ef¬ 
fects” of using 
my paints. 
I am the Paintman—O. L. Chase, of St. Louis. 
I make Paint to order—for the individual user. 
I sell it direct from factory—at factory prices. 
I furnish paint for a six room house as low as 
$6.40—for an eight room house as low as $8.60—two 
coats—all the paint subject to a thorough test of 
two gallons before you decide to keep the balance. 
Just send for my Big Fresh Paint Book and Two 
Free Large Sets of 40 Color Plates and let me tell 
you about my 
Three Great Chase Made-to-Order Paints. My 
Roll of Honor all White Lead Brand—My 40-60 
Lead and Zinc Paint—and My O. L. Chase 
Durability Paint. 
Let me also tell you about my Made-to- 
0r , de J /( Paint that I’ll send you, freight paid, at 
only o4c Per Gallon, on the same plan as above. 
Just write me your name and address and inves¬ 
tigate the savings and satisfaction that these paints 
of mine will prove to you. 
dm 
Tbzfo Fall Gallons Made- 
To-Order Free Ido ISry on 
any S ijc Gallon Order 
Just write me for my large Free Sets of Color Plates and my 
new Free Fresh Paint Book so you can decide and select the 
kind and color paint you want, and I will immediately have it 
Made-To-Order for you.- And I’ll send it to you to try at my 
risk freight prepaid. Out of any order for 6 gallons or more 
you can try 2 gallons free. If not satisfactory and just as I 
claim it to be—send the rest back to me at my expense for 
freight and I’ll return all the price you sent me. Just 
Let me send you 
two largest sets 
of 40 Color Card Plates—also 
My Big Fresh Paint Book 
Then you can decide for yourself. Decide now to send me 
your name and address on the Coupon below—or on a postal— 
or by letter. It will pay you well and interest you. 
I’ve stirred up the animals” and compelled the old time 
paint makers to make all kinds of excuses for their shelf "stock” 
paints that you can never get fresh and pure—Made-to-Order 
sealed and shipped direct to you—dated the day made—the 
way all my paint comes to you. 
Read the reliable expert analysis of my paint here on the 
left outside column to see whv I can afford to make you my 
liberal offer and be sure of pleasing you in every way with my 
Made-to-Order Paints. 
O. L. Chase—IShe ‘Paintman 
"Dept. 45, Si, Louis, Mo. 
Only Manufacturer Making all Paints to Order, 
M 
I. 
W 
1 I 
s 
O. L. CHASE, The Paintman , 
"Dept, 45 St. Louis. Mo. 
Dear Sir: Without obligating myself in any way, I 
send you my name and address below so you can 
write me personally and send me your Large Free Sets 
of Color Plates and your Free Fresh Paint Book. 
Name. . 
^ City or Town. 
» .. 
Street and No.State. 
Cut or Tear 
This Out 
and Mail 
It To 
Me 
O.L.CHASE-S7LOUIS 
^TSIDE of my Made-to- 
Order Paint, all paint can 
be placed in two classes 
—two kinds—made in two ways. 
First—"Ready-Mixed paint” 
—sold in the roundabout way 
through the wholesaler—jobber 
—and dealer. 
Second — “ Painter - Made 
paint”—made by hand with a 
paddle—usually on the premises 
of the individual who is having 
the painting done. 
Now both of these methods 
of manufacturing paint — the 
"Ready-Mixed” and “Painter- 
Made” method—are only half 
right. 
M First, let’s consider the 
Ready-Mixed” paint, made 
by some manufacturers who use 
good ingredients and modern 
paint-making facilities. 
Such paint—when first made 
—is very similar to my paint. 
But the trouble comes in this 
case from the roundabout meth¬ 
od of delivery to the user. Be¬ 
cause all “stock” paint, even 
though "Ready-Mixed” when 
made, loses a great portion of 
its value by settling—becoming 
stale—getting "fatty"—and by 
the chemical action of the min¬ 
erals upon the vegetable lin¬ 
seed oil. This happens be¬ 
cause that kind of paint stands 
in warehouses, and at the paint 
jobbers and on the dealer’s 
shelves for months or even 
years before it’s sold to you. 
It’s bound to lose value that 
way before it is sold to you. 
Second, let’s take the "Paint¬ 
er-Made” paint which you or 
your painter make from materi¬ 
als bought at the drug store or 
paint store, stirred up by hand 
on a guess-work formula. It 
simply can’t be made right and 
first-class with a paddle by 
hand, as neither you nor your 
painter have proper grinding 
and mixing machinery. The 
ingredients can’t be mixed and 
blended that way to a smooth, 
velvety consistency. 
Now let me tell you why I 
make all my paint Fresh Made- 
to-Order and send it direct to 
you the day it’s made. 
Because that’s the only way 
I or any maker could be sure of 
your getting the paint fresh to 
use when its painting value is 
greatest. And I am the only 
manufacturer who makes paint 
“to-order." sold direct to the 
user and sent in extra size gal¬ 
lon cans, sealed, with each can 
dated the day my paint is made. 
The only way to get even 
spreading, smooth, velvety, 
brilliant gloss, longest lasting 
paint effect on your buildings 
is to use fresh paint Made-to- 
Order and sent direct to you— 
as I make and send it to you. 
Let me tell you all 
the other reasons 
that it will pay you 
to know by writing 
me your name 
and address 
on the Coupon 
here or on 
a postal or 
by letter. 
Says -* 1 Let Me Tell You 
What III Paint Your House For 
