You are 
Paying the Price 
Are You Getting 
of Ruberoid 
It? 
Whatever roofing you are using on any building 
you are paying the price of Ruberoid. There are 
300 substitutes for Ruberoid—and all of them cost 
more in the end than the genuine. These substitutes 
have names which sound like Ruberoid. Before 
they are laid and exposed to the weather, they 
look like Ruberoid. And frequently they are 
sold as Ruberoid. 
You cannot judge a roofing by its name. 
You cannot judge a roofing by its looks. You 
can judge it only by the service it gives. The 
only way in which you can be sure of telling 
Ruberoid from the 300 substitutes is by looking 
for the trade mark which appears every four 
feet on the under side of all genuine Ruberoid. 
RUBEROID 
It EG. U- S. PATENT OFFICE. 
Be sure to look for this registered trademark which 
is stamped every four feet on the under side of all 
genuine Ruberoid. This is your protection against 
substitutes which many dealers brazenly sell as Ruberoid. 
Ruberoid is usually sold by but one dealer in a town. 
We will tell you the name of your Ruberoid dealer when 
you send for the free book. 
The first Ruberoid roofs ever laid—seventeen 
years ago—are still good for many years of ser¬ 
vice—still flexible, still waterproof and weather 
tight. 
Seventeen Years of Service 
Ruberoid roofing was the first ready roofing by 
several years. So no other roofing has stood this 
test, even if any other roofing could. 
But the truth is that other ready roofings often 
go to pieces in a single summer. 
Because while they look like Ruberoid, they 
lack the one vital element which makes Ruberoid 
waterproof, heat proof, cold proof, snow proof, 
rain proof. 
That element is Ruberoid gum—our exclusive 
product. 
This processed gum is as flexible as new rubber. 
Yet it contains no rubber, and unlike rubber, it 
withstands the action of the weather. 
Where rubber rots in a few months of exposure, 
Ruberoid has remained sound and flexible for 
seventeen years. 
Unlike rubber, Ruberoid withstands the action 
of acids, gases and fumes. 
A roofing made of rubber would be worthless 
for any purpose. 
Yet many substitutes, not knowing the composi¬ 
tion of Ruberoid, have styled themselves “Rubber 
roofings!” 
Protection Against Fire 
Ruberoid roofing is more than protection against 
the weather. It is almost perfect protection 
against fire. 
You can throw burning coals on a roof of 
Ruberoid. The coals will slowly die out without 
setting fire to the roofing, or to the timbers under¬ 
neath. 
If the building burns, the roof will burn, whether 
it be of tin, tar, iron, slate or Ruberoid. 
But a roof of Ruberoid protects against fire from 
falling embers—against fire from --without. 
Ruberoid is a non-conductor of heat. 
The hot rays of the summer sun cannot penetrate 
it and the house remains cool. 
The warmth of your winter fires cannot escape 
through Ruberoid—and the house remains com¬ 
fortable without waste of fuel. 
All these, and many other properties are due to 
the use of our exclusive Ruberoid gum. 
That is why substitute roofings, no matter how 
much their names may sound like Ruberoid, no 
matter how much they may look like Ruberoid, 
cannot possibly be so good as Ruberoid. 
That is why you must be careful to look for the 
Ruberoid trademark when buying any roofing. 
A One-Piece Roof 
With every roll of Ruberoid rcfofing comes the 
Ruberine cement, and the other materials neces¬ 
sary for laying. 
This Ruberine cement, made of Rubero-id gum, 
is used to seal the laps and edges together—to seal 
them against leaks and against the weather, 
So that a roof of Ruberoid is practically a one- 
piece roof—with no edges to warp—with no cracks 
for the water and wind to find their way through. 
Ruberoid roofing comes in various weights suita¬ 
ble for all buildings, ranging from woodsheds to 
palaces. 
It can be had plain, or in colors—attractive 
Red, Brown, Green. 
Colored Ruberoid is fine enough and beautiful 
enough for the costliest home. 
Costs Little to Lay 
Yet for any purpose, you can lay a Ruberoid 
roof yourself, or if you have it laid, there is no 
need to employ high-priced skilled labor. 
Any Ruberoid, whether plain, or in colors, is 
weatherproof and durable, all the way through. 
The colors in colored Ruberoid are not painted 
on—they are impregnated into the roofing by our 
exclusive process, patented both here and abroad. 
That is why the colors of Ruberoid do not wear 
off or fade. 
Before deciding on any roofing, for any pur¬ 
pose, please ask for our free book. 
In this book we give the actual results of our 
weather tests of all roofings. 
In our ^chemical laboratory, and on our “roof 
garden” at Bound Brook, N. J., we have tried out 
most every roofing made. 
We have analyzed each roofing and separated 
it into its elements. And we have laid it and let 
the weather itself tell us, to a month, just how 
long it would last. 
This book, which we will send you free, is a 
gold mine of practical roofing information. 
Ask for This Book 
It tells the advantages and disadvantages of tin, 
tar, shingle, iron and ready roofings — fairly, 
frankly, impartially. 
Remember, whatever roofing you buy, you are 
paying the price of Ruberoid. 
So learn about all roofs before deciding on any. 
To get this valuable free book, address Depart¬ 
ment 31-B.. The Standard Paint Company, 100 
William Street, New York. 
The Standard Paint Company, Bound Brook, N. J. 
New \ ork, Chicago, Kansas City, Boston, Philadelphia, Atlanta, Memphis, Denver, San Francisco, Montreal, London, Paris, Hamburg 
