©20 
THE RURAb NEW-YORKER 
October 16, 1900 
Steel Shoes are as waterproof as Rubber Boots, and keep the feet warm and perfectly dry regardless of rain, snow, slush or 
mud—no matter how cold the weather. They defy cold and wet, protecting the feet even from dampness and chill. 
Nine-tenths of all cases of rheumatism, colds, and sore throat result from wearing all-leather shoes which leak or absorb 
moisture. Pneumonia often develops as the direct result of cold, wet feet. Why take chances when Steel Shoes 
offer real protection, with comfort thrown in for good measure ? 
Patented 
Dec. 4 1906 
Others 
Pending 
How These Wonderful Shoes Are Made 
Steel Soles and Sides—Waterproof Leather Uppers — 
Adjustable Steel Rivets in Bottoms—Hair Cushion Insoles 
Steel Shoes solve the problem of the Perfect Work Shoe for all time to come. 
The soles of Steel Shoes and an inch above the soles are stamped out of a special light, thin, rust 
resisting steel. One piece of seamless steel from toe to heel! As a further protection from wear and a 
means of giving a firm foothold, the bottoms are studded with adjustable steel rivets. The “immortal¬ 
ity” of the Sole ! 
The adjustable rivets add the finishing touch of perfection. Practically all the wear comes on these steel 
rivets. When steel rivets wear down, you can instantly replace them with new rivets. And the rivets at the 
tip of the toe and ball of foot are the only ones that wear. Steel Shoes never go to the Repair Shop, for 
there’s nothing to wear but the rivets. The cost is only 30 cents for 50 extra steel rivets. No other repairs 
are ever needed. 
The uppers are made of the very best quality of pliable waterproof leather, and firmly riveted to soles. 
There is greater strength and longer service and more foot comfort in Steel Shoes than in any other working 
shoes in existence. It’s in the steel and the pliable leather , and the way they are put together. 
Secret of Steel Shoe Elasticity 
FREE 
Send for our Book, “The Sole 
of Steel,” or, better yet—send for a 
pair of Steel Shoes on the Order Blank 
Below. 
Easy on the Feet! Easy on the Pocket Book! 
One Pair Outlasts 3 to 6 Pairs of Leather Soled Shoes 
Steel Shoes are setting the swiftest pace in sales of any work shoes in existence. They are so strong and durable, so easy 
and comfortable that farmers and all classes of workers are simply astonished. One pair will outwear from three to six pairs of 
the best leather soled shoes you can buy. 
There’s the utmost limit of wear in every pair of Steel Shoes—and comfort as long as you wear them. They are lighter 
than all-leather work shoes with thick and clumsy soles. They need no repairs ! They are absolutely waterproof and will 
keep your feet warm, dry and comfortable in the coldest weather, in mud, snow or slush up to your shoe-tops. Do you wonder 
that many thousands of workers will wear no other kind of work shoes ? 
Steel Shoes Give Absolute Protection from Colds, 
Rheumatism, Sore Throat, Stiffness, Discomfort 
Good-Bye to CornsandBunions! 
No More Sore, Aching Feet! 
You will not suffer from corns, bunions, callouses and blistered, 
aching feet if you wear Steel Shoes. They are shaped to fit the feet 
and need no “breaking in.” Easy on—easy off. No warping, no 
wisting, no curled-up soles. The rigid Steel Shoes force the uppers 
to keep their shape. They rest the feet by affording support exactly 
where it is needed. 
Throw Away Your Old Shoes 
and Hot Rubber Boots! 
Don’t torture your feet in hard, twisted, warped, leaky, shapeless 
leather-soled shoes. Don’t sweat your feet and make them tender by 
wearing hot rubber boots, felt boots or arctics. Throw the old things 
away! Get a pair of Steel Shoes and learsi what foot comfort really 
means. 
Save$5 to $10 in Shoe Money! 
As one pair of Steel Shoes will outlast three to six pairs of leather- 
soled shoes, or at least three pairs of rubber boots, it is easy to see that 
the saving in shoe bills is great. At least $5 to $10 a year! A man 
who wears Steel Shoes doesn’t have to own three different styles of 
working shoes. 
Steel Shoes have thick, springy Hair Cushion Insoles, which are easily slipped out for cleansing and ailing. 
These insoles absorb perspiration and foot odors—absorb the jar and shock when you walk on hard or stony 
ground. They keep your feet free from callouses, blisters and soreness. 
Made in Sizes 5 to 12, 6 inch, 9 inch, 12 
inch and 16 inch High Styles 
Steel Shoes are made with tops of different heights, suitable for every purpose, from general field work to 
ditch-digging. 
Steel Shoes, 6 inches high, $2.50 a pair, are better than the best all-leather $3.50 shoes. 
Steel Shoes, 6 inches high, with extra grade of leather, $3.00 a pair, excel any $4.50 all-leather shoes. 
Steel Shoes, 9 inches high, $3.50 a pair, are better than the best all-leather $5.00 shoes. 
Steel Shoes, 9 inches high, with extra quality of leather, $4.00 a pair, are better than the best all-leather 
$5.50 shoes. 
Steel Shoes, 12 inches high, $5.00 a pair, are better than the best all-leather $6.00 shoes. 
Steel Shoes, 16 inches high, $6.00 a pair, are better than the best all-leather shoes regardless of cost. 
Get “STEELS” and Enjoy Real Comfort— 
Save Doctors’ 
Bills! 
Steel Shoes pay for themselves 
over and over again in the saving 
of medicine and doctors’ bills. 
They prevent sickness. 
Wear Steel Shoes and you need 
not suffer from Colds, Rheuma¬ 
tism, Neuralgia, Lumbago, Stiff¬ 
ness of the Joints and other trou¬ 
bles and discomforts caused by 
cold, wet feet. Keep your feet 
always warm, dry and comfort¬ 
able in Steel Shoes. They pro¬ 
tect your health and save doctors’ 
bills. 
Save Repair 
Bills! 
Steel Shoes need no expensive 
repairs—no “half-soling,” no 
new heels, no patches. 
The thin Steel Soles are turned 
up an inch high all around— 
absolutely no cracks or seams 
to hold moisture or mud. You 
can instantly replace the adjust¬ 
able Steel Rivets when partly 
worn. The expense of keeping 
leather-soled shoes repaired is 
often nearly as great as the orig¬ 
inal cost of the shoes. 
Then Tell Your Neighbors About It! Order a Pair Today 
Learn by actual test, the tremendous advantages of “Steels.” 
We will fill orders for “Steel Shoes” direct from this advertisement, under a positive guarantee to refund 
purchase price promptly if, upon inspection, you do not find the Shoes exactly as represented. 
Remit the price of the size and style of shoes you wish. Be sure to state size oj shoe you wear. 
We will ship shoes promptly, safe delivery guaranteed. 
A Style of Steel Shoe for 
Every Use 
We strongly recommend the 6 inch High Steel Shoes at 
$3 a pair, or the 9 inch High Steel Shoes at $4 a pair, for 
general work under all conditions. 
For all classes of use requiring high cut shoes, such as 
ditching, lumbering, hunting, etc., our 12 inch or 16 inch 
high steel shoes are absolutely indispensable. They give the 
utmost possible protection. 
Fill out, tear off and mail the Order Blank TODAY. 
Send Your Order for Steel Shoes Today Direct to 
Order Blank 
For Steel Shoes 
STEEL SHOE CO.. Dept. 253. RACINE. WIS. 
Gentlemen 
I enclose.for $. 
in payment for.pair Steel Shoes, 
Size. 
| 
N. M. RUTHSTEIN, Secretary and Treasurer 
STEEL SHOE CO., Dept. 253, Racine, Wis. 
Canadian Branch Factory, TORONTO, CANADA. 
Name... 
Town. State.. 
County.R. F. D 
My shoe dealer’s name is.. 
I 
