1908. 
THE RUKAL NEW-YORKER 
The Picture Shows You 
Send for our Booklet “The 
Sole of Steel”—or, better still, 
send for a pair of Steel Shoes 
How strong the Steel shoe is made. 
The Soles:—and an inch above—are 
stamped from one thin, light steel 
sheet. Not aseam or joint anywhere. 
Only soft, pliable, waterproof leather, 
made from specially selected hides, 
goes in the uppers. 
The Steel Soles and the soft, stout up¬ 
pers are riveted firmly together. 
Eound-headed rivets stud the bottoms 
can 5 
They make the shoe stick firm to 
slippery surfaces. 
“Steels 55 are the strongest working 
shoes ever made. One pair will 
easily outwear from 3 to 6 pairs of 
leather shoes. 
And besides the economy, there is per¬ 
fect comfort in their use. Mud and 
water does not affect them. 
They keep their shape—do not warp 
and twist like leather shoes, when 
AVCt. 
The rigid steel bottoms keep them 
shapely and comfortable always. 
Eubber boots scald the feet—make 
them sweaty and cause blisters. 
Steel shoes are light, dry, warm and 
clean. 
You can work anywhere, in mud or 
slush, and never worry about wet 
feet and colds. 
We are having more repeat orders 
for Steel Shoes this year than ever 
before. 
People who have worn them once 
stick to them year after year. 
They see how much money they 
save; and know how comfortable 
Steel Shoes are. 
Comfort and Economy 
For Outdoor Work 
no shoe ever made gave half the comfort and service that’s 
found in steels. 
Some people have worn them for years. 
That’s the test—getting folks to come back. It’s easy to 
sell a certain shoe once, but it the buyer is not pleased he 
won’t come back. 
That’s one of the strongest recommendations the steel 
shoe has that people who’ve tried it once always come back 
for another pair. 
Ask your neighbor how he likes his “steels. 55 He’ll 
tell you why he sticks to them. He’ll tell you that*for long 
wear and perfect comfort, combined with low price, Steel 
Shoes are a boon and a bargain wherever men work out of 
doors. - 
They Save Doctor’s Bills 
Always wear steel shoes when you work out of doors. 
They keep your feet warm and dry, and save doctor’s bills 
No colds, no rheumatism and neuralgia bother the man 
whose feet are safe and dry in Steel Shoes. 
No lost time on account of wet, stormy weather. 
Steel shoes, with their waterproof leather uppers, 
protect your feet like rubber boots without causing them to 
sweat or blister. 
One pair of steel shoes will last as long as three pairs of 
rubber boots. 
You know yourself what rubber boots will do to your 
feet—they are absolutely injurious. 
Easy on Your Feet 
Your feet feel line in Steel Shoes. 
Their insoles are springy hair cushions. These give 
elasticity to your tread, and absorb the shock when you 
walk on hard, frozen or stony ground. 
These soft hair cushions can be easily slipped out for 
airing and cleansing. 
Steel Shoes are shaped to lit your feet naturally. With 
the help of the yielding hair cushions they keep your feet 
strong and healthy. 
Steel Shoes hold their proper shape—do not run over or 
get tight in places after being wet, like a leather shoe. 
The man who wears Steel shoes is never bothered with 
corns, bunions or callouses. 
Throw away your old rubber boots, your hard, rough, 
twisted and cracked leather shoes. 
of Steel Shoes Explained 
Cet Steels! 
Then you will know perfect comfort—all the year 
around. Order a pair today. 
A man who wears Steel Shoes doesn’t have to own three 
different styles of working shoes. No arctics or felt boots 
necessary. Steel Shoes need no repairs. 
Cheaper Than Leather Shoes 
You save money twice on Steel Shoes—first on the low 
price ; next on the long, long time they last. 
We make two grades. 
For $2.50 we sell a good, serviceable Steel with uppers 
six inches high. It’s lots better than an all-leather shoe 
at $3.50. 
Most people, though, buy our famous $3.50 Steel Shoe. 
You Avill Avonder, Avhen you see them, Iioav avc can make 
such a high-grade shoe for $3.50. Only our long experience 
and enormous output lets us do it. 
These $3.50 Steel Shoes have uppers nine inches high. 
THE SIZES AEE 0 TO J 2. 
We specially recommend this $3.50 shoe, because the 9- 
inch uppers afford more protection. Both grades—the $2.50 
and the $3.50—are excellent shoes, only most people believe 
there is more than a dollar’s worth of difference in the 
favor of the latter. 
Don’t cheat your feet out of the comfort of Steel Shoes. 
Think of the trifling cost—the big saving in shoe bills and 
doctor bills. Send only $3.50 for our 9-inch Steel Shoes 
(state size shoe you Avear) and the best and most comfortable 
Avorking shoes you ever wore will come by fast express. 
Send today. 
Your Money Back if Not O. K. 
Y r ou are perfectly safe in sending to us for a pair of Steel 
Shoes, as Ave agree to refund your money promptly and freely 
if you are not satisfied Avhen you see the shoes. Money can¬ 
not buy better Avorking shoes than either the $2.50 or $3.50 
styles. You get more foot comfort and health protection, 
longer Avear and greater satisfaction in a pair of Steel Shoes 
than money can buy elseAvhere. 
Order Blank for Steel Shoes 
Steel Shoe Co., Dept. 37, Racine, Wis. 
Gentlemen : 
STEEL SHOE CO., 
Dept. 37, RACINE, WIS. 
I enclose... 
in payment for 
Name. 
County. 
Town.. 
.for $ - 
pair Steel Shoes, size 
State . 
.R. F. D 
