662 
THE RURAb NEW-YORKER 
August 19, 1911. 
The l® Sensation for 1912 
This Car for $1,000 
• — «. . J r r \ .-’, v ^ 
(Price Subject to Change Without Notice) 
Here is the first attempt to sell a high- 
grade car—roomy, luxurious, speedy and 
powerful—for an even-thousand dollars. 
It is the latest design of Mr. R. E. Olds— 
the finest car which this famous factory 
ever sent out from its doors. 
The price is subject to change; it may 
be impossible. We count that this price 
will add 50 per cent to our output without 
added overhead expense. If it does, the 
price becomes possible—at the present 
cost of materials. If we find it impossible 
we shall later advance it. For we never 
shall skimp on any part of this car to keep 
the price at $1,000. 
Every Reo agent now has this car on 
exhibit. Each now offers this initial price. 
And you will find no car under $1,500 
which compares for a moment with it. 
How We Did It 
Year after year we have constantly in¬ 
creased our output. Part by part we have 
brought the Reo car to perfection. Grad¬ 
ually each important part has been stand¬ 
ardized, and permanent machinery has 
been adapted to it. 
Year by year we have equipped our¬ 
selves to build every part of the car—to 
cut off the profits of parts-makers. 
All the costly experiments are ended 
now. The expensive changes have all 
been made. Our machinery, dies, jigs and 
tools need no more alteration. 
Some expensive materials, like tires and 
steel, are costing less than formerly. Our 
selling cost is a great deal less, because of 
our organization. 
The new Reo “Thirty,” with 
fore-door, five-passengertonneau. 
Four 4x4 1 /2"> nc h cylinders—108- 
inch wheel base—34x3 ^-inch 
tires—the best of magnetos. Our 
latest and finest creation—a 
roomy, powerful, stunning car— 
for an even-thousand dollars. 
Top and windshield not included. We equip 
this car with a Mohair Top and Slip Cover, 
a Mezger Automatic Windshield, a Speed¬ 
ometer and a Gas Tank—all for $100 extra. 
We have enormous capacity and our 
output can now be increased by half with 
no extra cost save for materials and labor. 
For all of these reasons, the time seems 
at hand when a car of this class can be 
sold for $1,000. And, until further notice, 
we are going to try it. 
No Skimping Whatever 
We pledge you our word that in adopt¬ 
ing this price, we have not skimped the 
car in the slightest particular. This is the 
finest model, regardless of price, that we 
ever turned out from our factory. 
It is the best car we can make. It is as 
good a car as any man, at any price, can 
make. 
The car is built under laboratory super¬ 
vision of the most scientific sort. The 
steel for each part is analyzed. It is tested 
for tensile strength and for hardness. 
Nothing is left to chance. 
The gears are tested in a crushing ma¬ 
chine, to withstand a pressure of 2754 
tons. The bearings are fitted with the best 
roller bearings—the Timken and the 
Hyatt High-Duty. The carburetor is 
adapted to the present grades of gasoline. 
All that is known to the best modern 
practice is embodied in this car. From the 
big tires and wheels down to the smallest 
hidden part, we are giving you better than 
necessary—the very best we know. 
Designed by R. E. Olds 
This car was designed by Mr. R. E. 
Olds, the dean of automobile designers. 
It is built under his supervision. 
Long before the days of automobiles 
Mr. Olds was building famous gas en¬ 
gines. In the early days of the motor car 
he built the only cars worth having. And 
in every step of progression since, Mr. 
Olds has kept well in the lead. 
This car we are selling for $1,000 is Mr. 
Olds’ latest creation. It embodies all his 
skill and experience. And all his repu¬ 
tation as a great engineer is staked on 
this Reo car. 
Ask for Details 
On this car we publish complete specifi¬ 
cations. We state every material, every 
feature, every detail of the mechanism. 
We do this to help you compare this car 
with the highest-priced cars in existence. 
Please write for these facts. Then go 
to the nearest Reo agent and see the car 
itself. This is the first great car to sell 
for $1,000. And, if the price is found 
possible, it is bound to change the whole 
motor car situation. 
(3) 
R. M. Owen & Co. 
General Sales 
Agents for 
Reo Motor Car Co., Lansing, Mich. 
