1911. 
THE RURAL* NEW-YORKER 
H79 
This Big New Maxwell $1280 
P OWER, STYLE and RIGHT PRICE will determine the successful car of 1912. In 
building the new MAXWELL SPECIAL, the 36-horsepower Touring Car for $1280, 
the United States Motor Company has developed these elements to their utmost. 
Never before has such a car been offered at this price. 
We realized that most cars today are reliable and efficient. Therefore, we set out to 
build a car that would outclass all others in these three essentials. 
We instructed our corps of engineers to embody abundant power and surpassing style 
in this new car, knowing that our purchasing and manufacturing facilities enabled us to 
build the car at a lower price than any of our competitors. 
When we were satisfied with the car, we found we could fix the price at the surpris¬ 
ingly low figure of $1280. 
The new36-h.p. Maxwell Special unquestionably assumes instant leadership for 1912. 
rp|> The Secret of power in 
Kll W rLrv this new Maxwell Special 
is its 41 x 51 long stroke, 
smooth-running motor. Large valves, adjustable 
push rods, self-contained automatic oiling sys¬ 
tem, Stromberg carburetor, dual ignition with 
Splitdorf magneto and batteries, combine to pro¬ 
duce more power and greater speed than will 
ever be needed. 
The power is there for emergencies. Gear 
shifting is reduced to a minimum, as this car takes 
the steepest hills with ease, and with enough 
reserve force to cope with the unexpected. 
Othermechanical features include largeclutch 
discs, full-floating rear axle, sliding-gear trans¬ 
mission, drop-forged ‘T’-beam front axle and 
Columbia Honeycomb type of radiator. Wheel¬ 
base, 114 inches. 
3- his new ventilated fore- 
^ I J 1^1* door, flush-side vestibuled 
steel body, with inside con¬ 
trol, is the very latest thing in motor-car design. 
Its sweeping curves with a Columbia Honeycomb 
type radiator, new designed bonnet, and long, 
smooth flush-sides are strikingly beautiful. 
Finished in Royal green with Wedgwood green 
wheels and black upholstering, deep and well 
tufted, this car has an atmosphere found only in 
the most expensive cars. It is an aristocrat; 
the most artistic creation of the season. 
PRICE 
The price of this car is made 
possible by the unequaled fac¬ 
tory facilities of the United 
States Motor Company, now recognized as the 
leading builders of automobiles in America. No 
car selling for $500 more than the price we ask 
can match the Maxwell Special. Comparison 
with other cars will prove this statement beyond 
argument. We urge comparison. 
■THE NEW MAXWELL SPECIAL will be 
* unquestionably the Leader for 1912. In 
addition we announce three other models: 
The Maxwell Mercury, a 30-h.p. mile-a- 
minute Roadster, for $1150. 
The Maxwell Mascotte, a 25-h.p. Touring 
Car, for $980; or a Roadster body for $950. 
The Maxwell Messenger, a 16-h.p. Run¬ 
about, for $600. 
MAXWELL MERCURY Here is a test- 
11 - rw proven mile-a- 
A 30-h.p. Roadster, $1150 m i nute road¬ 
ster with smooth, flush-side vestibuled and venti¬ 
lated fore-door body, which is the height of 
perfection. Wheel-base, 110 inches. It is equip¬ 
ped with high-tension racing magneto, Strom¬ 
berg Carburetor, Columbia Honeycomb type of 
radiator with new designed hood, demountable 
rims, and a wealth of refinements, and is listed at 
$1150 (top extra). It is another instance of 
exceptional Maxwell value. 
MAXWELL MASCOTTE No ca . r . haa 
ever achieved 
A 25-h.p. Touring Car, $980 such U n - 
swerving popularity as the Model “I” of which 
the MASCOTTE is the offspring. 
We regret our inability to supply all the cars 
of this type that were demanded this season,, 
but the increased production next year should 
enable us to meet the demand. It is the prettiest 
four-passenger touring car you have ever seen. 
Among its features and refinements are a 
four-cylinder motor (4x4), supplying 25-h.p.; 
104-inch wheel-base; new ventilated fore-door 
vestibuled body with smooth, flush-sides and 
inside transmission control, artistically finished 
in dark blue with battleship gray wheels; oil 
reservoir, cast integral with the crank case; 
Columbia Honeycomb type of radiator with new 
hood of beautiful design ; irriversible worm steer¬ 
ing-gear mechanism; Stoddard-Dayton type of 
spark and throttle control under steering wheel 
which will be 17 inches in diameter; springs of 
imported English steel, ball-bearings of German 
Chrome Vanadium. The touring car with extra- 
wide rear seat, $980; fore-door roadster at $950. 
MAXWELL MESSENGER This run- 
A 16-h.p. Runabout, $600 a OUt Wlt 1 
numerous 
refinements is beautifully finished in dark blue, 
with light-blue wheels. The car should have no 
trouble in retaining the leadership in runabouts 
that has been held by its predecessor, known as 
the Model “AB.” Every manufacturing year 
has seen a shortage in these cars. The price 
is the same, $600, equipped with magneto, top, 
three oil lamps, two gas lamps and generator. 
Satisfied Owners’ Lo facilitate constant and unfail- 
Insnection ing service °f Maxwell cars, and 
_ . ^ to eliminate unnecessary repairs 
Service caused by oversight of required 
minor repairs and adjustments, lack of experience in, and me¬ 
chanical knowledge of, the construction and skillful operation 
of his car, upon the part of the owner, we have instituted a 
Free Inspection Service. 
The few motor troubles in cars of today are generally due 
to neglect of unsuspected minor difficulties and can be avoided 
by frequent inspection and instruction as to proper adjustment. 
For one year after date of purchase, a Maxwell owner 
may take his car to the nearest Maxwell branch or dealer once 
a month, if necessary, for a thorough inspection without charge. 
By the use of our Free Inspection Service, you reduce 
your car trouble and repair expense to a minimum. 
This monthly inspection service is in addition to the Com¬ 
pany’s standard warranty against defective material and work¬ 
manship, as published in our catalogue. 
c __ 
Ready for immediate delivery at our 27 branches and 1800 dealers. Send for advance catalogue. 
Maxwell-Briscoe Motor Company at 61st Street New York 
Division of [T mteo states m otor company 
