1911. 
THE RURAL N JrC W -YORKER 
on Cream Separators, Buggies, Wagons, Farm Implements, Sewing Machines, Pianos, Organs and other necessities, by going hack 
to original sources of supply, assembling the raw materials and producing these articles in our own factories. We have put into the 
pockets of our customers every cent of the extra profits and unnecessary expense of the “agent-and-middleman” system of distribution. 
Now comes our. latest and perhaps biggest sensation in manufacturing enterprise, the newly completed 
engine works in which we are building the celebrated stationary and portable , P/ 2 to 10-horse power 
Economy Gasoline Engines 
PUMPING OUTFITS 
Users of 
paying from 
gasoline engines are 
one-third to one-half 
more than actual value for engines 
bought through the wasteful out of 
WOOD SAWING OUTFITS 
date agent-and-middleman method. Never was there a greater opportunity for us to serve our customers than in gasoline engines, 
there been a better chance for us to demonstrate the practical value of our “factory to farm” method of merchandising. 
Never has 
The Remedv The remedy for high prices and unjust profits in 
M gasoline engines is at hand. We now own what we 
believe to be the best engine building plant in the country, equipped with all the 
latest improved automatic and labor saving machinery, manned by an organization 
of the highest skill. In this perfect engine factory we have made a complete 
investigation of the gasoline engine question. We know exactly what the farmer’s 
gasoline engine must do, and we are building the engine that will do it. Every 
problem has been met squarely and solved honestly. We offer no makeshifts or 
compromises in the Economy Gasoline Engine. In the testing department of our 
engine factory every engine on the market has been actually operated and tested 
alongside the ECONOMY. 
The result of these tests shows Economy Engines to be so 
perfect in their quality, power, efficiency and durability, that we 
now sell them under a lifetime guarantee and with the privilege 
of a sixty days’ trial. 
How we have knocked the bottom out of the high prices that have formerly ruled the engine 
trade, together with the whole story of our great engine building plant, with its perfect machinery 
and its splendid organization for raising quality and lowering prices, is all told in our new 
Gasoline Engine Catalog. The coupon to the right properly filled out brings it to you. The 
Economy Gasoline Engine Catalog puts the whole situation before you so clearly that you will 
shake hands with yourself and will want to shake hands with us after you have read it. 
Before you turn this page, or lay the paper down, TEAR OFF THE COUPON. 
No, don’t tuck it in your pocketl Fill it out and mail it to us without delay. 
H8BB 
Let Our Experts Answer Your Questions. 
You do not need to be told that a gasoline engine will earn its 
cost several times over in a few months. You are probably figuring 
on letting a gasoline engine take the place of hand labor in the house, 
dairy and laundry, letting it help the windmill when there is no 
wind, doing by gasoline engine power some of the work now done 
by your horses. 
How Much Power Do / Need? 
It won’t cost you a penny to get an absolutely accurate answer to 
this or any other question connected with power for the farm. Just 
write and tell us what work you have for the engine to do and our 
engineers will tell you exactly what power you require and how 
much it will cost you. If a 4-liorse power engine will do your .work 
as well as 6-horse, our engineers will tell you so. If you actually 
need 4-horse power to operate your machinery, our engineer may be 
able to show you where it would be better to purchase two 2-horse 
power engines instead of one 4-horse power. Tell us what your 
needs are. 
Write us today and let us solve your power problems. The 
engineers who made the Perfected Economy Gasoline Engine are 
ready to give you expert advice without one penny of cost to you. 
SEARS, ROEBUCK AND CO., Chicago, Ill. 
Please send me a copy of your new Economy Gasoline Engine Catalog. 
Name. 
ioi Postoffice_ 
ccl 
“I R. F. D. No.. 
P. 0. Box No._ 
.State. 
.Street and No.. 
l^'Horse Power 
$2Q95 
2-Horse Power 
$4295 
4-Horse Power 
$7475 
6-Horse Power 
$ 104 § 
8-Horse Power 
$16825 
10-Hotse Power 
We Have Saved Millions 
for American Farr 
SEARS, ROEBUCK AND CO., CHICAGO, ILL. 
