1911. 
THE RUKAb NEW-YORKER 
1^320 
Moulding Troubles 
Into Comforts 
Y EARS AGO financial disaster and about eight years 
of invalidism pushed this man into long and exhaus¬ 
tive study of food and beverage better for human 
health. Elis own need taught the need of others. 
He said : “ Thanks for the experience.” 
Every obstacle in human life is for a purpose. 
Overcoming obstacles strengthens character, and, 
rightly viewed, they can be turned into blessings. 
Nature’s way to strength of body and mind is through 
trials and toughening experience. 
Take your “bumps” with a smile (even if a bit grim at 
times) and extract the essence. This man’s experience gave 
to the world better food and drink for the healthful welfare 
of millions. 
The world repaid him a hundredfold. So the world 
will repay each one who rides down obstacles and considers 
them as strength-giving experiences for future attainment. 
The foods were worked out from years of skilful train¬ 
ing, each for a purpose, and hence the world-famous phrase, 
“There’s a Reason.” 
4 
This morning beverage was perfected for those who are unfavorably affected by coffee. Postum, when well 
brewed, has the deep seal brown of coffee and a flavour very like the milder brands of pure Java, but it contains absolutely 
no ingredients except the nourishing parts of wheat and New Orleans molasses (in small proportion). Its use is health¬ 
giving to a marked degree. 
Grape-Nllts was made to supply a nourishing food partly digested in the process 
of making. It contains the most vital properties Nature demands from which to rebuild 
the nerve centres, brain and solar plexus, and is wonderfully easy of digestion. 
Post Toasties are made of thinly rolled 
bits of white corn toasted to a delicate brown, and 
present one of the most pleasing foods that the 
palate is called upon to criticise. The nourishing 
properties of Indian Corn are sufficiently well 
known to require no further comment. 
“Little White Barn” 
where the Manufacture 
of Postum was Started 
Jan. 1,1S95. 
Postum was first made in the little white 
bam still preserved in the midst of the great group 
of factories now composing the famous pure-food 
works at Battle Creek. 
The growth from the humble beginning to 
the present mammoth plant is another illustration of 
“There’s a Reason.” 
A profusely illustrated book showing the 
processes will be sent to mail inquirers who ask for 
“The Door Unbolted.” 
Postum Cereal Co., Ltd., Factories at Battle Creek, Michigan, as They Are Today 
“There’s a Reason” 
Postum Cereal Company, Limited, Battle Creek, Mich., U. S. A. 
Canadian Postum Cereal Co., Limited, Windsor, Ontario, Canada 
