1 1 74 
THE RURAL NEW-YORKER 
December 0. 
MAXWELL MASCOTTE 
For the First Time in the History of Motor Car Manufacturing 
a Real Family Touring Car is Offered for Less than $1000. 
The family man is the real 
back-bone of the nation, and a 
car suitable for him must be 
the popular car of the year. 
In the Maxwell Mascotte, the 
leading motor car builders in 
America have supplied just 
the car required by the family 
man and at a reasonable price. 
Many makers have tried, 
some have offered low prices, but poor design and ma¬ 
terial—but this is the first time that a real family car 
of dignity, character and reputation, has been offered 
for less than $1000. 
It has been close figuring, but great purchasing 
power, unequaled manufacturing facilities and quantity 
production make it possible. 
The aristocrat of moderate-priced cars is the well 
deserved name given to Maxwell cars, because even 
at comparatively low prices they wear longest, are easy 
to operate and maintain, and have given universal sat¬ 
isfaction to 47,000 owners. 
The Mascotte model bristles with new features, 
ail of which add to the comfort and satisfaction of the 
buyer. 
We have cars ready to show you and some for im¬ 
mediate delivery. Gall and see them. Ride in the 
Mascotte; ask our competitors what they think of it; 
talk to a Maxwell owner and then compare the Max¬ 
well with any other car selling within $200 of its price. 
Maxwell leadership in touring is proven by its ex¬ 
traordinary victory in the recent Glidden Tour, when 
it won the Glidden Trophy with a record never equaled 
—finishing as the only per¬ 
fect score team among 64 of 
America’s best known motor 
cars after a gruelling 1454-mile 
journey from New York to 
Jacksonville. Governor Hoke 
Smith’s personal entry of a 
Maxwell carrying Georgia’s 
chief executive on the long 
trip, won the Anderson trophy 
with a perfect score — all stamping Maxwell as the 
American Touring Champion and Maxwell design 
and construction as ideal for touring purposes. 
Maxwell cars have made history by originating 
many improvements. 
Maxwell originated three-point suspension. 
Maxwell originated thermo-syphon cooling. 
Maxwell originated multiple-disc clutch. 
Maxwell made the first metal body. 
Maxwell cars ran 10,000 miles without a single stop ol 
the motor. 
Maxwell cars are indorsed by 47,000 users, including 
15,550 physicians. 
Maxwell cars had 768 registrations in New York State 
in 1905 and 1906 with the official records showing 
702 of them registered again this year, 91 per cent 
all in active use. 
Maxwell is the Touring Champion—a title bestowed by 
the American Automobile Association, when it won 
the Glidden Tour, the National Touring Contest. 
Free Monthly Inspection Service. 
45 Branches and 1800 Dealers — Everywhere. 
Maxwell - Briscoe Motor Company 
30 West 61st Street, at Broadway New York City 
Division of U nited s tates motor (£mpany. 
Note These Features 
Motor —supplying: full 25 
lip. Body— ventilated fore- 
door, flush sides. Trans¬ 
mits ion— sliding-grear. 
Ignition — dual magneto 
and batteries. Wheel¬ 
base— 104 inches. Clutch 
— metal mutiplc-disc. 
Springs —imported Eng- 
lish steel. Brakes —double 
acting: on rear wheels. 
German steel ball-bear¬ 
ing^. Steering (.ear — 
irreversible worm gear. 
37-inch steering: wheel. 
Tires— 112x3)4 inches, Q.D. 
Finish— blue black, Mas¬ 
cotte (fray wheels, white 
striping:. Price— S030 f.o.b. 
factory, top extra. With 
roadstcrbody,S950. Equip¬ 
ment-magneto, genera¬ 
tor, two gas lamps, three 
oil lamps, horn, tool kit, 
jack, pump, tire repair kit. 
tool-box, foot andj robe 
rails. 
Other 1912 Models 
“Special” Touring Car, $1280 
“Mercury” Roadster, $1150 
“Mascotte” Roadster, $950 
“Messenger” Roadster, $625 
“Messenger” Runabout, $600 
Every Farmer should read 
these books — they’re FREE. 
“The Story of the Glidden Tour” 
—interesting and thrilling; “ How 
to Judge an Automobile.” Ad¬ 
vance 1912 Maxwell Catalogue. 
Send a postal—Just say “Send Books.” 
