368 
AMERICAN AGRICULTURIST. 
[October, 
A PLEASANT 
ANNOUNCEMENT, 
A $5.00 Present 
To Every Subscriber 
TO THE 
AMERICAN AGRICULTURIST 
IST'or 1373, 
Received on and after Oct. 1, 1872, 
A Splendid Ornament for every Home, 
The Publishers have received from the cele¬ 
brated American Painter, Mr. B. F. Reinhart, 
a fine Oil Painting, executed expressly for the 
American Agriculturist during the past summer, 
entitled “ Mischief Brewing,”— a beau¬ 
tiful Rural Scene, for which they paid $400. 
This Painting has for sometime past been in 
the hands of the noted firm of Bencke & Scott, 
who are executing it in Cliromo, on 16 stones 
(not on metal plates, or by any new uncertain 
process). From these stones each picture will 
receive at least 16 impressions in colors, 
thus producing a perfect copy of the original 
$400.00 painting and scarcely to he distin¬ 
guished from it by one person in a thousand. 
At the usual charge for Cliromos, the pictures 
will be worth fully $5 each, and they will be 
sold at that price; while, taking into account 
the design, the character, and quality of the pic¬ 
tures, if valued at $10 each, they would still 
be cheaper than most Cliromos sold or given. 
By arranging for 200,060 copies, so great 
economy is gained in the multiplication of these 
Pictures, that the Publishers will be able to 
present a perfect copy to caeli 
and every subscriber to SJte Amer¬ 
ican Agriculturist for 1873 hereafter 
received. (It costs no more to put the picture 
on 16 stones for 200,000, than it would for 1,000 
copies.) The Picture will give great 
pleasure to every one receiving it, 
and be a tine Ornament in every 
Household. It would be worth pur¬ 
chasing at $5, or more, if it could 
not be obtained otherwise. It is a 
perfect Gem, 11x13 inches inside the frame. 
The Picture will be given to every subscriber 
for 1873 (new or old), whether coming singly at 
*1 .50 each, or in Clubs of Four for $5, or Clubs 
of Ten for $1.20 each, or in Clubs of Twenty or 
more at $1 each. Subscribers in Premium Club3 
will also 1)0 entitled to it. It will be delivered 
at the Office, unmounted, free of charge, or if 
mounted, for 15 cents extra. If to go by mail, 
unmounted, 10 cents must be sent to cover cost 
of packing and postage. 
It will he mounted on heavy binder's board, and 
Varnished, ready for use, even without any frame, 
or for putting into a frame, for 15 cents extra — 
that is, for 25 cents it will be 
Mounted, Varnished, Packed, and 
sent Post-paid to subscribers (to this Journal 
for 1873 only), who come in now, or hereafter. 
We advise all to have them mounted be¬ 
fore leaving the office, as in the large quanti¬ 
ties we put up, we are able to mount them for 
a quarter of the cost of doing it singly, and 
better than it can usually be done elsewhere. 
We shall begin delivering the Pictures on 
Nov. 15th, in the order in which the names of 
subscribers are received, beginning with this 
date, Oct. 1st. All new subscribers for 1873 
who have been received during September 
will also be presented with a copy on forward¬ 
ing the 25 cents for mounting, packing, and 
mailing. We advise every one to send 25 cents 
and have it well mounted before it is sent out. 
SEE HERE 
EVERYBODY! 
All Competition Distanced. 
MANY DOLLARS For ONE. 
The American Agriculturist has long ex¬ 
celled in circulation any and every other sim¬ 
ilar journal, or any half-dozen others. This 
has resulted from the fact that, taking into ac¬ 
count its size, careful preparation, its very 
numerous fine Engravings, etc., it has been fur¬ 
nished far cheaper than any other journal 
in the world. [Note. —The printed surface of the 
American Agriculturist is nearly equal to most 
of the (*>1 Magazines—the pages being 21 
to 3 times the size of ordinary magazine pages, 
while not more than one other magazine in 
the world gives as many costly engravings.] 
BUT, the Publishers, warranted by the lib¬ 
eral patronage hitherto received, have resolved, 
for the coming year, to take 
TWO STEPS FORWARD. 
The former and present character, 
quality, and value of every number 
trill be maintained, and material im¬ 
provements be introduced during 1873. 
A Splendid $5 PICTURE 
will be presented to Every 
subscriber (as noted on this page). 
MORE !—Every new subscription now re¬ 
ceived will be entered at once in the mail-books, 
and will be furnished with the paper from the 
time the name comes in until the end 
of 1873, at a single subscription price. 
(This applies to all new subscribers 
now received, whether singly at $1.50 each, or 
in clubs of four at $1 .25 each, or in clubs of 
ten at $1.20 each, or in clubs of twenty or 
more at $1 each. Those coming in during 
October will thus have the paper 14 months 
for a single subscription price.) 
STIEL MORE ! — Very Valuable Pre¬ 
miums are offered (see page 393) to those who 
take the trouble to gather up and forward clubs 
of subscribers. These Premiums are 
to pay for the time and trouble 
taken in gathering and forwarding 
the subscriptions (and good pay they are). 
The subscribers themselves will each get the 
$5 picture, and new ones coming in. now 
will get the extra numbers free. 
How CAST it be Done ? 
Many will ask (as heretofore), “ How can the Publishers 
afford to give so large a paper as the Agriculturist, so 
many engravings, etc., and also add pictures, premiums, 
etc.”? Answer: The average circulation of even good 
papers throughout the country is less than 5,000. It costs 
just as much to procure information, make engravings, 
set type, and electrotype, etc., for lOOor 1,00!) or 5,000 sub¬ 
scribers as it does for 200,000 or more. When these matters 
are provided, the only further additions for subscribers is 
the cost of printing-paper, press-work, and mailing. 
In other words, the immense circulation of the American 
Agriculturist divides the cost of preparation, engraving, 
etc., among so many, that it amounts to but a trifle for 
each.— Again, the large circulation is so valuable to 
good advertisers, that they freely pay high rates; and 
any addition to the circulation increases the receipts for 
advertising. The truth is, the Publishers don’t begin to 
charge the subscribers the actual cost of supplying the 
paper to them. The advertisers pay a large part of this, 
and enough more to pay for engravings, chromos, premi¬ 
ums, etc., and leave a living profit to the publishers. 
And this explains why our subscribers receive so much, 
and are to receive so much more this year than ever be¬ 
fore. The large wholesale mode of doing things in this 
Office inures directly to the advantage of all onr read¬ 
ers. If. for example, only a few thousand of the Chro¬ 
mos were made, they would cost from $2 to $5 each ; 
whereas, by making 200,00!) or more, the cost is so 
reduced that one can be presented to each subscriber 
without even increasing the subscription price. 
How to Spend Election Days, 
First : Vote right yourself—once. 
Second : Get all your friends to vote right. 
Third : Have with you a copy of this journal, and 
fill up all the spare moments in collecting names of 
subscribers fora premium club. You can thus 
secure, without cost, very valuable articles from 
the List on page 393. You have very strong “ argu¬ 
ments,” as you can not only promise every subscri¬ 
ber for 1S73 a good paper, but also a splendid $5 
Picture, also the remaining numbers of this year 
—all for a single subscription price—a price so 
small that it merely covers the cost of the printing 
paper. See the offers on this page and page 393. 
Fourth : You can get subscribers enough for one or 
more premiums befot'e election day. by using even¬ 
ings and rainy days. Begin to-day and try it. 
Strong Arguments are much sought after 
among politicians just now. The Publishers of this 
journal are just now giving the strongest possible “ ar¬ 
guments ” to induce people to read— to wit: They offer 
not only a splendid paper at the bare cost of printing 
paper, but even offer to pay people to take it, by giving 
every subscriber a splendid $5 Picture, and the bal- 
