1912. 
THE KUKAb NEW-YORKEH 
86 
GREATER CASE 40 
Backed by a 7 0-Year-Old Reputation 
and $40,000,000 Capital 
This car we regard as the crowning achievement of a 
company which for seventy years has stood at the head of 
manufacturers of the highest type of machinery. It is a 
quality product from first to last and, by all standards of 
comparison, the greatest value in an automobile on the 
market today. The Greater Case is great in size and mag¬ 
nificent in appearance. It has all the elegance and style 
and luxurious comfort of cars that cost a fortune. But the 
dominant factor in its supremacy is hidden under the hood. 
—IT’S THE CASE ENGINE ! 
The Case is known far and wide as the car with the 
famous engine. This engine embodies advanced ideas 
found in no other make—ideas that have been worked out 
with consummate skill and infinite care and patience. 
It took eighteen years to perfect the engine that makes 
the Case supreme. 
These eighteen years, devoted to designing, experi¬ 
menting, refining, improving and perfecting this wonderful 
engine, have brought forth what we believe to be the mas¬ 
terpiece of America. 
An engine so simple, compact, silent, accessible and 
powerful that its equal does not exist. 
“The Car With the Famous Engine 
99 
Our Mighty Engine 
These statements, coming as they do 
from one of the most conservative manu¬ 
facturers in the world, are based on the 
actual performance of the engine. It is 
due to this extreme conservatism that we 
rate as a 40 horsepower, an engine that 
shows 52 horsepower on the brake test. 
This is the same type of engine that 
carried the Case “30” to victory and fame 
on race tracks, durability runs and hill¬ 
climbing contests galore. 
The Handsomest Car 
at Any Price 
The Greater Case is big and roomy, 
with a straight line body and sweeping 
lines that give symmetry and grace. It 
is richly finished and upholstered, hand¬ 
somely trimmed, luxuriously appointed, 
and up-to-the-minute in style. 
Wherever seen, in country touring or 
on the city boulevards, its splendid lines 
and stunning style command universal ad¬ 
miration. No modern car at any price sur¬ 
passes it in appearance. 
And its perfect balance and long, strong 
springs, make it by far the easiest riding car. 
The Case Eagle 
On Your Car 
This emblem on an automobile 
has the same significance as the 
STERLING MARK on silver. It 
stands for highest quality and a 
guarantee that protects. It places 
at the disposal of the owner of a 
Case Car our 
Nation-Wide 
Case Service 
We have 10,000 Case Agents and 
65 big Branch Houses scattered 
throughout the United States and 
Canada. All of our vast army of 
agents are equipped to promptly 
take care of Case Cars. 
Wherever you carry the Case 
Eagle you may be assured of a 
welcome, hospitable treatment and 
fair dealing at the hands of the Case 
local agent. He will furnish you 
with information on the best roads, 
hotels, etc. No other automobile 
concern in the world can duplicate 
Case Service. 
The Car for Service 
The 
Case Cars are always ready to go. 
engine always runs. 
The Case Car is built throughout of the 
finest materials available in automobile 
construction, by a highly-skilled factory 
organization, in a plant whose mechanical 
equipment is unexcelled. 
70 Years of Making Good 
Back of Case Cars stands the 70-year 
reputation of a company whose products 
have always made good. 
J. I. Case machinery was famous for 
quality when your grandfather was a boy. 
Self-Starting Motor 
And for three generations that high stan¬ 
dard of quality has steadilybeen maintained. 
You want a car that will last —not one that 
will be down-and-out in a year. We are not 
competing with the cheap, “one-year” cars 
with which the market is flooded. 
We are building cars for those who de¬ 
mand the utmost limit of durability and 
service and are glad to pay an honest price 
for full measure of honest value. 
The Greater Case is a high-grade car at 
a medium price. Fore-door ventilation— 
36x4-inch tires—120-inch wheel base—three- 
quarter elliptic springs—11-inch clearance 
—4^x5^-inch cylinders —Rayfield car¬ 
buretor— dual ignition — Brown-Lipe 
transmission — Timken full-floating axles 
—cellular-type radiator—regulation trim- 
k 
mings—demountable rims—English mo¬ 
hair top with side curtain and dust hood. 
Self-Starting Motor 
High-grade windshield—12-inch acety¬ 
lene gas head lamps—special design com¬ 
bination electric and oil side and tail lamps 
—storage battery for the electric lighting 
side and tail lamps—Prest-O-Lite tank for 
head lamps—one extra demountable rim— 
complete set of tools—jack and tire-repair 
kit—pump. These are some of the special 
features that belong to the Greater Case. 
The Safe Way 
to buy a car is to deal with a concern in 
whom you have absolute confidence. You 
know this company. You know the J. I. 
Case 70-year reputation for- fair dealing 
and honest values. 
We want you to know the Greater Case. 
Send the coupon for the catalog. See the 
car at the nearest Case Agency. Compare 
our quality and prices with others. 
Ride in it—at our expense—as fast and 
as far as you wish. At the rate the orders 
are coming in, we will not be able to meet 
the 1912 demand for GREATER CASE 40 
cars. Better act at once. Send the coupon 
today. If you want a lighter, less powerful 
car, investigate the well-known Case 30. 
J. I. Case Company, Inc., Dept. 60, Racine, Wis. 
Please send me at once your latest catalog 
describing 
“The Car With the 
* 
Famous Engine ’ 9 
Name 
Town . 
State . 
J. I. CASE COMPANY, Incorporated 
Dept. 60, Racine, Wisconsin 
(8) 
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