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THE RtJIRAE NEW-YORKER 
January 27, 1912. 
This Body of Engineers 
Build a New “33 ’’-Self-Starting 
Howard E. Coffin and his Board of Engineers have built their master car—a car you start by merely pressing a button. 
These men practice the highest engineering principles the world knows. 
Engineers from abroad come here to study under these men. Their chief—like Thomas A. Edison in electricity— 
drives the milestones of automobile advancement. He and his men in other years designed the motors for more than 
a dozen manufacturers. Eighty per cent of all the better quality American cars have on them features designed by 
Mr. Coffin. 
He had previously built five famous cars—the industry’s leader*. Each, in their time, was the car of the year. They 
were so far ahead of their day that several are still sold as leaders in their class. 
The latest and greatest achievement of these skilled engineers is the New Self-Starting HUDSON “33.” 
You Press a_ Button to Start the Motor 
That explains the operation. 
A child can do it as easily as it can push a button 
that rings an electric bell. 
It is like switching on the current that runs an 
electric fan. 
Yet the self-starting device of the New HUDSON 
“33” is not operated by electricity nor Is it operated 
by compressed air. 
It has neither the weight nor complications common 
to all starters of those types. 
It weighs but 4 1 / pounds and has only 12 parts. 
Electric starters weigh 175 to 200 pounds—as much 
as the weight of an extra passenger. Compressed air 
starters weigh 60 to 75 pounds. 
Starts Instantly in Winter 
Our engineers tested all types of self-starters. None 
other was acceptable. 
This one started the motor 98 times in every 100 
trials. Thousands of tests were made. Cold w'eathcr 
did not affect it. A motor was kept in cold storage 
for a week. The temperature was 5 degrees below 
freezing. Ice covered the cylinders. But the motor 
started. at. the first operation of the starter. 
Other types were not so successful. 
Ask any owner of a New Self-starting HUDSON 
“33” how his self-starter operates these cold days. 
All distinctive features cannot be enumerated here. 
Their number is too great. But among them is an 
advance design which eliminates almost 1000 parts— 
Demountable rims—BIG tires—an accessibility that 
puts all important parts and all oiling places within 
easy reach. Enclosed valves, dust-proof bearings 
throughout. Fan in fly wheel. A clutch so good that 
drivers never know' they have a clutch, because of its 
freedom from trouble. 
The Quietest, Simplest and Handso mest of All 
It is the quietest automobile built. It has power 
that will shoot it—with full load—up mountain sides— 
through sand and mud and always with a sensation of 
strength and of flying that is utterly lacking in many 
cars. 
The springs are of the most flexible, yet non-break- 
able, vanadium steel. People compare the Nezv HUD¬ 
SON “33” in riding comfort to cars of double its 
weight and cost. 
It is pronounced by experts as the most graceful in 
line of any car regardless of price. In finish, in up¬ 
holstery and in every detail of luxurious convenience 
it ranks in the class of $2,500 automobiles. 
Haven’t you at least a curiosity to see Howard E. 
Coffin's Nezt> HUDSON “33”? 
The price for either of three models—Touring, five-passenger—Torpedo, four-passenger, or Roadster, two-passenger, 
is $1600. Not a cent more is needed to equip either car before it is ready for use, for top. Disco Self-Starter, 
Demountable rims, BIG tires, windshield, large gas tank, magneto—dual ignition system—and all things usually listed 
as extras are included. Write for illustrations showing how the New HUDSON “33” is simpler than any other car. 
Its great simplicity will be a revelation to you. 
At all the important automobile show's this year it 
will have its most advantageous display, for there it 
can, at close hand, be compared *vith all other cars. 
Printed descriptions—advertised promises and pic¬ 
tures are often too alluring, and many cars do not ful¬ 
fill the expectations the advertising has created. 
We cannot do justice to the car in a printed de¬ 
scription, and therefore ask you to go to see it, com¬ 
pare it with other cars you think well of. 
You will marvel at the value Mr. Coffin has incor¬ 
porated in this last creation. 
Go see the New Self-Starting PIUDSON “33” NOW. 
So popular was his last year’s “33” that more than 
2.000 failed to get the cars they had ordered, for we 
could not build them fast enough. 
We are leaders to-day in the number of new cars 
delivered and still the shortage continues. Better see 
the Nezv HUDSON “33” before all these models, too, 
are sold. 
HUDSON MOTOR CAR COMPANY 
7193 Jefferson Avenue, Detroit, Mich. 
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