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2ba Hf-tdH; RURAL NEVV-YOR.KLEP3 March 2, 
Strawberry Shortcake in October 
A NEW MONEY MAKER 
You have heard, doubtless, of the new Fall-bearing, or rather EVER-bearing, 
Strawberries. A half dozen berry experts have been working over them ever since 
they were discovered, ten or twelve years ago. 
Now, for the first time, it would seem, the Fall-bearers are out of the “freak” 
class. 
This spring, for the first time, a dozen leading nursery firms will have plants 
of several different varieties for sale. 
NOW IS THE TIME for the enterprising berry grower to learn all about the 
new industry. It IS a new industry. It is not for the kind who climb a tree 
every time they meet a new idea. It is for men with open minds, who can think, 
and look ahead. Get our new booklet, called “Fall-Bearing 
STRAWBERRY SECRETS” 
and learn the results of the work of these last ten years. Learn how you can, 
and why you should, have the finest strawberries for your table or for markiet, 
almost till snow flies. Learn why berry-growers have thus far known little of this 
sensational development in horticulture. Get THE FIRST AUTHENTIC DESCRIP¬ 
TION, and the FIRST COMPLETE HANDBOOK, of Fall-bearers. Read this outline 
BEAUTIFYING COUNTRY CHURCH AND 
SCHOOL GROUNDS. 
Part I. 
On one side of a country road in 
Central Pennsylvania is a church and 
on the other a school-house. Exter¬ 
nally the school-house is four brick 
walls and the church a wooden building. 
Not a planted flower or shrub relieves 
the bareness of the grounds that sur¬ 
round both of these buildings, and not 
a tree casts its shade in Summer or 
breaks tbe force of the strong west 
winds that sweep the valley in Winter. 
NORWAY SPRUCE AND HEMLOCK. 
Dandelions and other weeds, stunted 
grass, and gravel frame the structures 
on three sides. The barren surround¬ 
ings of these buildings are very far 
from being exceptional. A short ride 
in many country districts will soon 
prove that the grounds around the 
churches and school-houses are about 
as attractive and beautiful as the mid¬ 
dle of a road—unless, perhaps, some 
rare souls can find beauty in the large 
ash heaps that are almost inseparable 
from such buildings. It is no exagger¬ 
ation to say that it would be an easy 
matter to fill an issue of The R. N.-Y. 
with pictures of barnyards where, in 
Summer, the walls or fences are often 
•all but hidden by the verdure of shrubs 
or trees, making them more beautiful 
than the surroundings of hundreds of 
rural churches and school-houses. 
School boards and church leaders al¬ 
ways include the best and most intelli¬ 
gent persons in a community, and this 
indifference is therefore all the more 
surprising. There are various reasons 
EUROPEAN LARCH: POOR GROUPING. 
for this neglect, but the writer is of the 
belief that the two chief ones are: 
First, that the matter has never received 
the agitation due so good a purpose 
and, second, that if ways or suggestions 
were mentioned there are many who 
would take the initiative and in a single 
year secure results that would lead to 
more extended efforts by all concerned. 
To illustrate: About five miles from 
the buildings mentioned in the firs;t 
paragraph lived a tree lover, an elderly 
man who owned neither land nor 
horses. A brick building had supplant¬ 
ed the old log school-house that had 
been the scene of his school-days. With¬ 
out waiting for anyone’s authority, he 
one day planted some shrubs to screen 
the shed where coal and kindling were 
stored. That was the first chapter in 
the story of beautifying those grounds. 
Seeing the labor involved in carrying 
a five-foot pine a mile or two, he re¬ 
ceived many offers of assistance. Given 
that, trees and shrubs, in irregular 
groups, were soon planted, all of them 
obtained from nearby fields and woods. 
On his way to the village store he oc¬ 
casionally stops to do some pruning, 
but aside from that they need but little 
attention. 
Before beginning to beautify school 
grounds a detailed planting plan should 
be prepared. This should show the lo¬ 
cation of .the buildings as well as where 
the trees and shrubs are to be planted. 
If the grounds are small it will be 
necessary to confine the improvements 
to the fence line. It is perhaps un¬ 
necessary to state that there must be 
no encroachment on the space set aside 
for a playground. See, too, that the 
pians include the hardy vines—honey¬ 
suckles, Virginia creeper, wild grapes, 
etc.—to cover unsightly outbuildings. 
Give the most troublesome boys a share 
of the work and judiciously praise their 
efforts. No detailed directions for plans 
can be given, but the following rules 
should be observed: 
1. Group the trees or shrubs in 
masses instead of scattering them 
singly. 
2. Avoid straight, formal rows. Plant 
in irregular groups or along curved 
lines as much as possible. Notice the 
manner in which shrubs fringe wood¬ 
lands. 
There should be flowers outside a 
church as well as in it. Beneath shade 
trees, if possible, there should also be 
benches, so that in Summer those ar¬ 
riving early need not stand on the 
shady side of the building while waiting 
for services to begin. At the foot of a 
mountain in the anthracite coal region 
of Pennsylvania stands a typical coun¬ 
try church—a low frame building, paint¬ 
ed in white and green. In Summer 
the grounds are worth a long walk or 
drive to see, and in Winter little 
clumjps of evergreens give life and tone 
to the surroundings. Two Philadelphia 
girls, spending a Summer in the local¬ 
ity, are responsible for the improve¬ 
ment. Neither of them had studied 
landscape gardening but, remembering 
what they had seen in public and pri¬ 
vate grounds in the city, adapted that 
knowledge to suit tile conditions. A 
few shrubs and flowers were pur¬ 
chased—lilacs, Hydrangeas, Spiraea, 
roses, etc., but the Kalmias, dogwoods, 
pines, hemlocks, and Juneberry were 
simply transferred from the mountain. 
The children of the Sunday-school as¬ 
sist in caring for these grounds. Some 
of the flowers are used in decorating 
the church, and bunches of them occa¬ 
sionally find their way to sick rooms. 
As in the case of school grounds, a 
detailed planting plan should be pre¬ 
pared. If the flowers, hedges, shrubs 
and trees are to be purchased send the 
nurseryman a diagram, showing the 
width of the grounds, depth and posi¬ 
tion of the church and other buildings, 
as well as the location of the walks and 
driveways. By securing all of the stock 
from one firm a reduction from list 
prices can usually be obtained. If 
secured from local sources don’t go in 
for two many varieties. A solid mass 
of one or a few things is far prettier 
than a high-colored assortment. Na¬ 
ture’s manner of massing goldenrod 
along roadsides is a good criterion. 
Among trees, the Norway maple 
should by all means be included. The 
Red, Pin and White oaks are good, as 
well as the American or Purple beeches, 
the basswood and Yellow poplar. Al¬ 
though the Austrian pine and Colorado 
Blue spruce are beautiful, our native 
White pine is the best evergreen. Omit 
the Norway spruce. Its drooping habit 
in maturity and old age is not even 
picturesque. Among flowering trees 
there is none that can surpass the Cat- 
alpa in this latitude, though the dog¬ 
wood, Juneberry, cucumber tree, locust, 
red-bud, etc., are worthy conspicuous 
places. Where the church grounds are 
small as a city lot there is danger of 
planting too many trees. 
Hedges can be made of either decid¬ 
uous or evergreen shrubs. In choosing 
them the care that can be given after 
planting should be the guiding factor. 
Hemlock, Norway spruce and arbor- 
yitae make pretty hedges, but if neglect¬ 
ed they soon become unsightly. It is 
the same with privet, Psage orange 
and willows. Undoubtedly the best de¬ 
ciduous hedge is the Tartarian honey¬ 
suckle. It grows easily and rapidly to 
a height of 10 feet and left to itself the 
diameter will be about the same as the 
height. The flowers are pretty and 
many, while the berries provide a feast 
for birds that is unsurpassed. The 
plants are. quoted at 10 cents each and 
the seed at 25 cents per ounce. Do 
not put hedges along the front of the 
grounds. Be sure to give the lawn 
proper prominence. s. h. madden. 
of contents: 
Birth of a New Kind of Berry. 
]\Ien N\ ho 1 lave Worked Wonders. 
Fall-bearers Differ from Others. 
Jlow to Tell a Real Fall-bearer. 
Best Time to Set Fall-bearers. 
Secret of Proper Fertilizing. 
Valuable Cultural Hints. 
Secret of Blossom Removing. 
Important Picking Pointers. 
Preparing Berries for Market. 
Some Marketing Secrets. 
How I Net Si5 Cents a Quart. 
Three Crops In Two Years. 
10,000 Quarts per Acre. 
Inside Facts About Varieties. 
How to Get Plants to Set. 
The Flavors of Fall Berries. 
Overcoming Natural Prejudices. 
Strawberry Shortcake in October. 
Actual Experiences and Testimonials. 
Practically a New Fruit for the Table 
Every household that raises its own garden stuff, much or little, can and 
should have Fall Berries. Even in competition with peaches and grapes the Straw¬ 
berry is queen of fruits, as the apple is king. Millions of Strawberry lovers would 
eat them the year round, if they could get them. 
Market Strawberries in September, with corn and Fall apples. 
The Fall-bearers are just as easy to grow as the “June only” kinds. “Anyone,” 
says the author of our booklet, one of the leaders of the movement, “who cam 
grow ordinary strawberries can, if they read the book, grow Fall-bearers almost 
anywhere.” 
Complete, Authoritative, Totally New 
The Doubting Thomases will pay little attention to this advertisement, or to 
this new fruit and promising new industry. They will come trailing along in a 
few years when Fall Strawberries are commonplace, and the big market profits 
arc all reaped by others. The open-minded, the thoughtful, the progressive—above 
all.those who know that what the Farm Journal is willing to recommend is generally 
about right—these will send right away and accept the following 
Great Offer 
Strawberry Secrets, 
Farm Journal, Reit al ? f 19 1 , 9 3 12 and 
Only 50 
c. 
Do not suppose that the Farm Journal ties up with every new thing that 
conms along. That is not Farm Journal style. Nevertheless, it is wide awake. 
IT LEAD'S in the present amazing development of the chicken business, with the 
publication of. the famous booklets “Poultry Secrets,” the “Corning Egg-Rook,” the 
“Curtiss Poultry Book,” and “The Million Egg Farm.” IT LEADS with “Duck 
Dollars.” in placing the duck industry on a firm and profitable basis. IT LEADS in 
scientific corn production with Prof. P. G. Holden’s greatest work, “Corn Secrets.” 
IT LEADS in dairy work w J Hi “Half a Ton of Butter per Cow Per Year.” IT 
LEADS in getting the right ople on the farms, and keeping the others in the city, 
with “Shall I Farm?” 
And all this series of great booklets are vsupported and completed m the columns 
of the paper! itself. 
The Farm Journal is 35 years old. It is the foremost farm paper in the 
world. It has 750.000 subscribers, from Maine to Texas, all of whom have paid 
from two to ten years in advance. It contains from 32 to 80 pages, well printed 
and illustrated. It is clean, honest, bright, practical, up-to-date, cheerful; and 
can stop when it has said it. You ought to take it. 
TUT OUT AND MAIL THIS COUPON' 
FARM JOURNAL, 130 N. Clifton Street, Philadelphia. 
I enclose 50 cents for which send me at once “Strawberry Secrets,” and enter my 
name for your paper theYest of 1913 and all 1913. 
My name is_ 
P. O_ 
Street- 
R. F. D._ 
_ State. 
(Send coin or stamps at our risk. Paper stops when time is up. 
