1912. 
THE KUKAb NEW-YORKER 
171 
Stop! Look! Listen! 
Since the first importation of Gen¬ 
uine Thomas Phosphate Powder by 
The Coe-Mortimer Co., some seven 
years ago, this material has clearly 
proven its superiority for the fertili¬ 
zation of fruits of all sorts, Alfalfa, 
Clover and other legumes. 
Says Mr. Geo. A. Drew, Vice-Presi¬ 
dent of the Connecticut Pomological 
Society and Manager of the cele¬ 
brated Conyers Farm, Connecticut: 
“I have used the Genuine Thomas 
Phosphate Powder (Basic Slag 
Meal) for several years past for the 
fertilization of fruits, more especially 
on apples and peaches. ... I 
find that it has a very positive action 
in encouraging and improving the 
fruit buds and a'n equally positive ac¬ 
tion in producing high color and ex¬ 
cellent quality in both apples and 
peaches.” 
Mr. A. T. Repp, for several years 
President of the New Jersey Horti¬ 
cultural Society and one of the larg¬ 
est growers of apples and other 
fruits in New Jersey, writes: ‘‘I 
have used the Genuine Thomas Phos¬ 
phate Powder (Basic Slag Meal) for 
years with excellent results on our 
apple orchards. With its use the 
fruit increased in size, color and 
healthy growth. On check rows the 
difference was plainly seen in favor 
of Thomas Phosphate Powder as far 
as the eye could see the orchard.” 
It is unfortunately true that the 
splendid record that the Genuine 
Thomas Phosphate Powder has made 
has led to the offering of inferior so- 
called “Thomas Phosphates” and 
“Basic Slag Phosphates,” which are 
really trading upon the good name 
and reputation of the genuine article. 
On account of their inferior quality 
they are frequently offered at prices 
calculated to mislead the uninformed 
buyer. 
The Coe-Mortimer Company has 
several times warned the Agricultural 
public in regard to these inferior 
or adulterated materials. That 
these warnings are needed is shown 
by the following from the report of 
the “Connecticut Agricultural Experi¬ 
ment Station Fertilizers, 1911,” page 
No. 38. 
“Basic Slag Phosphate or Thomas 
Slag” 
“The highest grade on the market 
contains 17-19 per cent Phosphoric 
Acid and 35-50 per cent of Lime in 
finely divided form. There are, how¬ 
ever, very inferior grades offered for 
sale at prices which the farmer can¬ 
not afford to pay and against which 
he should be on his guard. The 
Lime is in efficient form for cor¬ 
recting soil acidity.” 
Again on page No. 39 we find : 
“Inferior Basic Slag” 
“In October, a sample was sent by 
Dr. F. Milton Smith, who stated it 
represented two tons of Basic Slag 
bought of the - Company of 
New York. The firm wrote him that 
it was 1G to 18 per cent Slag, al¬ 
though it would be tagged 14 £er 
cent. The station analysis showed 
only 10.59 per cent of Phos. Acid 
soluble in Acid. The station agent 
later drew a sample from seven 
bags of this material at Dr. Smith’s 
farm, at Darien. This sample con¬ 
tained 9.98 per cent of Acid—soluble 
Phosphoric Acid, thus confirming the 
gross inferiority of this Basic Slag.” 
Intending buyers should safeguard 
their own interests by purchasing the 
Genuine Thomas Phosphate Powder 
from The Coe-Mortimer Company, 
thus avoiding the disappointments and 
crop failures due to the using of 
an inferior article. 
Valuable literature concerning The 
Genuine Thomas Phosphate Powder 
and the famous E. Frank Coe Fer¬ 
tilizers, will be sent free on request. 
E. Frank Coe Fertilizers 
1 —Have Been Raising the Standard of Excellence for Over Fifty Years—1 Q 
QUALITY THAT MEANS ECONOMY 
Every farmer should study efficiency and economy in the use of fertilizers. This 
does not mean the use of smaller quantities of fertilizer ; but it does mean the 
use of the correct amount of the right kind of fertilizer for each particular crop. 
Your Crops Are Better Judges of Plant Food'Values than are the most Expert Chemists. 
Let Your Crops Prove to you the Superiority of E. FRANK COE BRANDS this year. 
Said the late Prof. Voorhees, when Director of the New Jersey Experiment Station:—“The 
Value of a fertilizer to the farmer depends not so much upon what is paid for it, as upon the 
character of the materials used to make it.” 
The superior character of the materials used in E. FRANK COE FERTILIZERS is proven 
by such results as the following: 
From a Veteran Gardener in New Jersey 
I use your E. Frank Coe’s Excelsior Guano on cabbage. I wish you could see the quick growth the cabbages 
make with only one application of 10 lbs. to 100 feet of the row. You may judge what I think of the E. Frank 
Coe Excelsior Guano when I say I have used it now for 24 years in my gardens. I use about 20 tons every year of 
this brand with good results. Herman Hillman. New Jersey. 
A Young Aroostook County (Maine) Farmer Makes a Record Crop With Coe's Fertilizers 
Mr. Benjamin H. Ward of Aroostook County, Maine, last spring purchased a $ 15,000 farm, paying a small amount 
down and giving a mortgage for the balance. (Quite an undertaking for a young man of nineteen years.) 
On Aug. 9tli, 1911, Mr. Ward wrote us as follows: 
“E. Frank Coe’s Standard Potato Fertilizer is giving me splendid results this year. I have 50 acres of 
Potatoes (Cobblers, Green Mountain, Carmans, Bliss and Gold Coin) on which I used 40 tons of your E. Frank Coe’s 
Standard Potato Fertilizer. The tops are stocky and the crop has set heavily. I have 47 acres in one held and I 
have never seen anything finer in Aroostook County. This tells the quality of the Fertilizer.” 
At digging time from this 50 acres of Potatoes, young Mr. Ward harvested 6,400 barrels of Potatoes, or 17,600 
bushels, an average of 352 bushels per acre. This was no garden patch, or a crop receiving special culture to 
force yields. The crop was planted, cultivated and sprayed by young Mr. Ward alone without any help. This 
magnificent crop has enabled Mr. Ward to pay all his expense of raising the crop, to pay oft' over® 7,000.00 on his 
mortgage and to have a very good showing besides. We have never seen a better example of what grit and 
ability can do backed up by E. Frank Coe Fertilizers. 
Insist upon getting GENUINE E. FRANK COE BRANDS, not something said to be “just as good.” 
GENUINE THOMAS PHOSPHATE POWDER 
(BASIC SLAG MEAL) 
Grows Big Red Apples and 
Other Fruits 
THE COE-MORTIMER 
-.COMPANY^ 
M CHAMBERS ST. 
new YORI^ 
International Apple Shipper!’ Associa¬ 
tion’s Cup for Best Commercial Ex¬ 
hibit of Packed Fruit. Won by 
Conyer’s Farm, G. A. Drew, Mana¬ 
ger, Connecticut. 
Silver Shield for Best Exhibit of Rhode Island 
Greening’s offered by Governor Pothier, of 
Rhode Island. Won by T. K. Winsor, Rhode 
Island. 
THE ABOVE ARE SOME OF THE TROPHIES 
WON BY USERS OF 
Silver Cup for Best Display of Baldwin Apples 
offered by Governor I'oss, of Massachusetts. 
Won by T. K. Winsor, Rhode Island. 
Genuine Thomas Phosphate Powder 
AT THE 
GREAT NEW ENGLAND FRUIT SHOW 
Held at Boston, Mass., October 23-28, 1911 
The GENUINE al¬ 
ways bears on the 
tags the following 
Trade Mark : 
Why Not Put YOUR Fruit in the Prize Winning Class by Purchasing 
GENUINE THOMAS PHOSPHATE POWDER 
Key-Tree Brand 
Him 
■pill 
