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Judge for Yourself 
If a Car Can Be Built Any Better 
The Standard Car 
There are cars larger and smaller than 
Reo the Fifth. I have built all types my¬ 
self, up to six-cylinder sixties. 
But Reo the Fifth, in my estimation, 
typifies the car of the future. More and 
more, experienced motorists are coming 
to this standard type. 
It is not too large or too small, too 
light or too heavy. It has ample power 
for any requirement. It is large enough 
to be a roomy car for five. 
Cars over-powered and over-sized cost 
too much for upkeep. Undersized cars 
grow to seem insufficient. 
The popular type is the 30 to 35 horse¬ 
power, four-cylinder car. Cars of this 
type are sold all the way up to $2,500. 
So I adopted this type for My Farewell 
Car. And this factory now turns out no 
other model. 
T don’t claim, of course, that oversize 
cars need not be more costly. But I 
know of no way, in a car of this type, to 
add one iota of value. 
I use roller bearings—Timken and 
Hyatt—instead of the usual ball bear¬ 
ings. There are only three ball bearings 
in this whole car, and two are in the fan. 
Unusual Tests 
To make utterly certain that parts are 
right I use very unusual tests. 
Each lot of steel is analyzed to make 
sure it accords with my formulas. The 
slightest variation causes me to discard it. 
It is usual to test gears with a hammer. 
I have built a crushing machine of 50 
tons’ capacity, to prove to exactness what 
each gear will stand. 
I put magnetos to a radical test which 
only two makes tested here will stand. 
Inspection here is carried to extremes. 
Engines are tested again and again 
against unusual loads. 
We use the same clutch as $5,000 cars 
—the same grade of springs—the same 
efficient type of brakes. 
touch of up-to-dateness. The body finish 
consists of 17 coats. The upholstering is 
deep. It is filled with hair. The cover¬ 
ing is genuine leather. 
The lamps are enameled, as per the lat¬ 
est vogue. Even the engine is nickel 
trimmed. 
The wheel base is long, the tonneau is 
roomy, the wheels are large, the car is 
over-tired. There are ventilators in front 
which open and close. There are de¬ 
mountable rims. 
You will find no shortcomings when 
the car is compared with the- costliest 
cars on the market. 
Close to Finality 
I regard Reo the Fifth as pretty close 
to finality. In every detail it marks the 
best I know. And I do not believe that 
this plant or others will ever build a 
much better car. 
Better materials are certainly impossi¬ 
ble. Tests and inspections cannot be 
carried further. The features and devices 
Margins of Safety 
The best I have learned in 25 years is 
the need for big margins of safety. 
I have learned this by watching tens of 
thousands of cars, with all sorts of 
drivers, under all road conditions. 
It is not sufficient to have parts strong 
enough. They must have several times 
the needed strength. 
So my axles and driving shaft, wheels 
and springs are all much larger than nec¬ 
essary. So is every part where weakness 
ever develops. 
I use Nickel Steel for axles and driving 
shaft—Vanadium Steel for connections. 
My differential was designed for a 45- 
horsepower car. 
R. M. Owen & Co • Agents for 
I ran one of these cars for ten thous¬ 
and miles—night and day, at top speed, 
on rough roads. I did this to learn if 
any part of the car would fail to meet 
any requirement. 
Then we took the car to pieces and ex¬ 
amined every part. We could hardly dis¬ 
cover in any important part the slightest 
evidence of wear. 
All this is done to make sure of perfec¬ 
tion in this, My Farewell Car. 
Outer Attractions 
Another thing I have learned is that 
men—and women—want a classy and 
beautiful car. 
So the design of this car shows the last 
are the best yet discovered, and there ap¬ 
pears little chance for improvement. 
Fashions may change in some minor 
detail^, but no designer, in my estima¬ 
tion, will ever get more of real worth in 
a car. 
Ask for Our Book 
Our Book shows the three styles of 
body—touring car, demi-tonneau and 
roadster. The roadster sells for $1,000. 
It pictures all of the details, so you may 
compare them with higher-priced cars. 
You should know these facts, for Reo 
the Fifth is the most interesting car of 
the season. 
Write today for the book ,and we will 
tell you where to see the car. Address 
Reo Motor Car Co., Lansing, Mich. 
Canadian Factory, St. Catharines, Ontario 
New Center [Control—Exclusive Feature 
No Side Levers—No Reaching 
Reo the Fifth brings out. for the first 
time, our new center, cane-handle con¬ 
trol. 
All the gear shifting is done by this 
convenient lever between the two front 
seats. It is done by moving this lever 
less than three inches in each of four di¬ 
rections. 
No noise, no grinding, no reaching. 
Just a slight, easy motion. 
Both brakes are operated by foot 
pedals, and one of the pedals also oper¬ 
ates the clutch. 
So there are no side levers to get in the 
way. The entrance in front, through 
either door, is as clear as the tonneau 
entrance. 
This arrangement permits of the left¬ 
side drive, heretofore possible in electric 
cars only. The driver sits as he should 
sit, close to the cars which he passes and 
on the up side of the road. He sits where 
he can look back in making a turn. 
The operation of this car is simplicity 
itself—as simple as an electric. Your 
wives and daughters can drive it. This 
center control is the best new feature 
brought out in any car this year. 
Yet this is but one of the details which 
reveal this car’s up-to-dateness. When 
you see them all you will say with me 
that Reo the Fifth comes pretty close to 
finality. 
