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THE R ! !RAT> NEW-YORKER 
April 0, 
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9 
BE SURE to get this Big 
Price Reduction Vehicle Book, a splen¬ 
did publication, just off the press and yours for the 
asking. We pay the postage and do it gladly. All 
you need to do is to fill in the coupon below or send 
your name and address on postal or in letter, and we will 
forward you this great book without a moment’s delay. 
This book is the greatest printed vehicle showroom in 
America, describing and beautifully illus¬ 
trating the largest, most superb and up to 
date line of buggies, phaetons, runabouts, 
road carts, surreys and farm wagons ever 
manufactured. A wonderful edition, dis¬ 
playing the entire output and all the styles 
of the world’s largest and most magnificent 
vehicle factory. 
CP- 
The Greatest Vehicle 
Bargain Book Ever Printed 
. Standard Top Buggy as Low as - - $29.90 
Stylish Twin Auto Seat Top Buggy, only 33.65 
Fine Quality Road Cart for only - - 10.35 
AND ONE HUNDRED MORE OFFER¬ 
INGS JUST AS AMAZING 
The King of All Buggies 
Our Famous 1912 Metal Seat 
Model, 30,000 Already Sold. 
A REGULAR $75.00 TWIN 
AUTO SEAT TOP BUGGY 
NOW OFFERED FOR ONLY 
* 59^2 
Five full pages of our big 
Vehicle Book are devoted to a full 
description of this great buggy and 
the story of its manufacture. 
READ IT BY ALL MEANS. 
Greatest Bargains Ever Made 
That’s the big feature of this big book. It quotes 
the lowest prices ever made on strictly high grade 
vehicles. Positively the most startling price making 
in the history of the vehicle business. We have 
always led the world in low prices on strictly high 
grade buggies, road carts, surreys, farm wagons, etc., * 
but never before have even we been able to offer you such unheard of 
bargains as are shown in this great 1912 Price Reduction Vehicle Book. 
Direct From Factory to You 
That is the secret of pur remarkable low prices. No agents’ com¬ 
missions for you to pay; no jobbers’ profits; no extra dealers’ profits; no 
so called factory distributers’ profits. You pay only the rock bottom 
price based on scientific management and direct selling. You actually 
pay less than the dealers, less even than the jobber, and we ship from one 
dozen distributed warehouses, cutting freight charges way down. 
If you want a buggy, runabout, surrey, phaeton or a farm wagon, 
no matter what kind of vehicle you want, we can actually save you all 
the way from $20.00 to $50.00 in cash money and at the same time give 
you a vehicle of the highest grade ever placed upon the market, built 
in the largest and finest equipped vehicle factory in the world and backed 
up by SEARS, ROEBUCK AND CO.’S IRONCLAD GUARANTEE. 
Thirty Days’ Trial and Long Time Guarantee 
We will positively ship you any vehicle in our immense stock on Thirty 
Days’ TriaL Give it a good hard test on your own roads. Compare it with 
any and all of the overpriced makes you can find around, and then if 
you are not convinced that it is the greatest bargain you ever heard 
of, ship it right back to us and it won’t cost you a cent. We 
will even pay the freight charges both ways. 
If you decide to keep it, we also absolutely guarantee your 
continued satisfaction. We guarantee that it will outlast any 
similar vehicle of any other make around your neighborhood. 
If it does not, send it back and we will return your money 
We make this broad, sweeping guarantee because we know 
we are selling the finest grade of vehicles ever produced. 
4? 
VEHICLE BOOK COUPON. 
Sears, Roebuck and Co., Chicago, Ill. 
Gentlemen:—Please send me. free and postpaid, a copy of your 
big 1912 Price Reduction Vehicle Book No. 66R91, together with 
Special Prices. 
Name. 
Postoffice 
R. F. D. No— 
P. O. Box No. 
State 
JStreet and No— 
SEND COUPON AT ONCE FOR 
GREAT VEHICLE BOOK 
Fill in this coupon and send it to us AT ONCE. Don’t 
delay for a moment in getting this big special edition of the 
Vehicle Book. It tells all about each and every one of our big 
bargains, splendidly illustrated and described in the fullest 
detail. It gives the full account of our wonderful manufacturing 
facilities, explaining how we buy the choicest materials in immense 
quantities and make each and every part of every vehicle with the 
most perfected scientific management and expert workmanship. This 
book shows illustrations of the operations in this immense vehicle factory, 
fully describing and explaining how the most superb quality of vehicles 
can be produced at the least expense. 
So send the coupon at once or write and we will promptly forward you this book, 
postpaid, including the full details of our liberal thirty days’ trial and long time iron¬ 
clad guarantee. Use either the coupon or send your name and address on postal 
card or in letter, 
Sears.Roehuck and Co., Chicago 
