610 
THE rural new-yokker 
April 13, 1912. 
Reo the Fifth 
$1,055 
30-35 
Horsepower 
Wheel Base— 
112 Inches 
Wheels— 
34 Inches 
Demountable 
Rims 
Speed— 
45 Miles 
per Hour 
Made with 
2, 4 and 5 
Passenger 
Bodies 
Top and windshield not included in price. We equip this car with mohair top, side curtains and slip covert windshield, 
gas tank and speedometer—all for $100 extra. Sell-starter, 11 wanted, $20 extra. 
The 25-Year Car 
By R. E. Olds, Designer 
Reo the Fifth 
Is the only car based on 25 
years spent in car building. 
In those 25 years I have 
created 24 models, and have 
watched their performance with 
tens of thousands of owners. 
I have also kept in touch, 
since the start of this industry, 
with all that other men have: 
done. 
Here is the final result—my 
finest creation—the best that I 
can do. 
How I Watch It 
Never was a car so watched 
in the making as I am watch¬ 
ing this. The prestige of a 
lifetime is staked on it. 
In this car we insist on utter 
exactness, regardless of time. 
Parts are ground over and over. 
Steel for this car is all ana¬ 
lyzed, so we know its exact 
composition. Each car gets a 
thousand inspections. 
The margin of safety in ev¬ 
ery part is extreme. We old 
designers know the need for 
that. 
I use roller bearings — Tim¬ 
ken and Hyatt—instead of the 
usual ball bearings. In no part 
is cost considered. 
The carburetor is doubly 
heated—with hot air and hot 
water—to deal with low-grade 
gasoline. 
Unusual Beauty 
The car is immensely impres¬ 
sive. It is long and roomy. 
The wheels are large, the car 
is over-tired. We avoid all the 
petty economies. 
The body is finished in 17 
coats. The lamps are enam¬ 
eled. Even the engine is nickel 
trimmed. 
There is deep upholstering, 
made of genuine leather filled 
with hair. 
At twice the price no car 
could offer more comfort or 
more class 
The Center Control 
No Side Levers 
The best new feature of the 
year is brought out in Reo the 
Fifth. 
It is this center control, 
shaped like a cane handle. All 
the gear shifting is done by 
moving this lever less than 
three inches in each of four di¬ 
rections. 
There are no side levers— 
neither inside nor outside the 
door. So the entrance in front, 
on either side, is clear. 
Both brakes are operated by 
foot pedals, one of which also 
operates the clutch. Never was 
a car so simple in •operation. 
Left Side Drive 
These features permit of the 
left side drive, as in electric 
cars. The driver sits, as he 
■ 
should sit, close to the cars he 
passes and on the up side of 
the road. 
Yet his gear shifting lever 
is at his right hand, and the 
brake pedals right before him. 
This ideal arrangement is 
found today only in Reo the 
Fifth. 
$1,055 Too Low 
The only point which does 
not meet my approval is this 
initial price. I believe it too 
low to continue. 
It is based on the present 
low cost for materials, on enor¬ 
mous output, on ideal condi¬ 
tions. 
This price I regard as a pass¬ 
ing sensation. It is subject to 
instant advance. Under average 
conditions, it would be impos¬ 
sible. 
But Reo the Fifth will al¬ 
ways sell lower than any other 
car in its class. We have a 
model factory, modern equip¬ 
ment, enormous capacity. And 
we have the experience. 
We are not over-capitalized 
—have no bonded debt. And 
we save about 20 per cent in 
the making by confining our 
output to only one chassis. 
Thus the best car I can build 
is being sold at this moment 
for $1,055. 
1,000 Dealers 
Reo the Fifth is shown by 
dealers in a thousand towns. 
We will tell you the nearest 
when you write for our book. 
This book shows the various 
styles of bodies. It pictures 
every detail. It enables com¬ 
parison with all other cars. It 
is the most popular book of the 
season. 
Write for it now. Address 
R. M. Owen & Co. 
Reo Motor Car Co., Lansing, Mich. 
Canadian Factory, St. Catharines, Ont. 
General Sales 
Agents for 
m 
