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THE RUR^A. 1 > NEW-YORKER 
June 8, 1912. 
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0,000 Cars at $1,055 
To Introduce Reo the Fifth 
By R. E. Olds, Designer 
To the Thousands 
Who are Buying 
I am not writing this to sell 
more cars. The present demand 
taxes our utmost capacity. And 
the cars in use will sell our future 
output better than words of mine. 
In all my experience of 25 years 
I have never seen a success like 
that of Reo the Fifth. I have never 
seen a:car so popular. 
What I have to say now is to 
you who are buying, largely 
through faith in me. 
I want you to know that, despite 
this rush, there are hundreds of us 
watching every car. We are giv¬ 
ing more than we promised. 
And you who took my word— 
who are buying first—are getting 
an underprice. 
Just the Start 
Reo the Fifth is not built for a 
season. The present demand is just 
the beginning. 
This car, remember, is the final 
result of 25 years spent in car build¬ 
ing. It marks my limit—the very 
best I can do. And no car of the 
future can greatly improve on it. 
The cars we sell now are sent 
out to sell others—to create reputa¬ 
tion for My Farewell Car. And you 
may be sure that not a car goes out 
until we know it is utterly perfect. 
. . « 
Our Costly Care 
We analyze the steel that goes 
into this car. Every part is inspected 
over and over. Every part with a 
flaw is rejected. 
Every important part is put to 
radical test before it goes into the 
car. 
The engines are tested for 48 
hours. The finished cars are given 
more severe try-outs than in any 
other factory I know. 
Parts are ground over and over 
to get utter exactness. Absolute 
silence in every part is demanded. 
Each body is finished in 17 coats. 
The upholstering is perfect. To 
every part we give the final touch, 
regardless of time or cost. 
For each of these cars is a sales¬ 
man. Each will tell to hundreds 
of people the story of Reo the 
Fifth. And all our success in the 
future depends on the tale they tell. 
The Underprice 
There was never a car so under- 
priced as Reo the Fifth at $1,055. 
Every man knows this who makes 
any comparison. 
This price is ridiculous. It is too 
low to endure. The coming ad¬ 
vance in the cost of materials is 
bound to send it soaring. 
But we are content to sell 10,000 
cars without regard to profit. So 
the present price will doubtless 
continue during the spring demand. 
It goes to original buyers—to the 
men who first come to this car. 
And they will create our future 
The success of Reo the Fifth is 
largely due to our new center con¬ 
trol. Here, for the first time, we 
get rid of all side levers. Both 
doors in front are clear. 
All the gear shifting is done by 
moving this center lever less than 
market Their cars will be :our 
future advertisements. 
You early buyers are getting an 
inside price, and I am glad to know 
it. But men who expect the pres¬ 
ent price to continue are bound to 
be disappointed. 
three inches, in each of four direc¬ 
tions. It is done with the right 
hand. 
Both brakes are operated by foot 
pedals, one of which also operates 
the clutch. 
This arrangement permits of the 
left side drive, heretofore possible 
in electric cars only. ' The driver 
sits, as he should sit, close to the 
cars he passes and on the up side of 
the road. 
The old side drive will appear 
very awkward when you once see 
this. 
1,000 Dealers 
Reo the Fifth is sold by dealers 
iu a thousand towns, so everyone 
can easily see it. 
Our catalog shows the various 
bodies and gives every detail. Ask 
us to mail it to you. Address 
The Center Control 
This Year’s Best Innovation 
R. M. Owen & Go. 
Reo Motor Car Co. 
Canadian Factory, St. Catharines, OnL 
General Sales 
Agents for 
Lansing, Mich. 
Reo the Fifth 
$1,055 
30-35 
Horsepower 
Wheel Base— 
112 Inches 
Wheels— 
34 Inches 
Demountable 
Rims 
Speed— 
45 Miles 
per Hour 
Made with 
2, 4 and 5 
Passenger 
Bodies 
Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, windshield, 
gas tank and speedometer—all for $100 extra. Self-starter, if wanted, $20 extra. 
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