New HUDSON “37” 
The Masterpiece 0/48 Engineers. They Had a Hand 
in Building 200,000 Cars of 97 iVell Known Adakes 
Don’t Fail to See This Car 
In the HUDSON “37” is expressed the com¬ 
bined skill and experience of the greatest body of 
automobile engineers in the industry. 
These men represent the training of the greatest 
factories in the world. They have learned what 
experience has taught the 97 principal makers of 
Europe and America. 
They were active, important members of those 
various organizations and combined had a hand in 
the production of more than 200.000 automobiles. 
Imagine what strides, what advancement, men of 
such experience are bound to oiler in the car which 
all have joined in perfecting. 
You probably have an ideal of what a motor car 
should be. Your knowledge of automobile short¬ 
comings undoubtedly has suggested improvements 
which you would have in a car if it were built to 
your order. 
Well, here is where you will find not only what 
you wish to see, but also what has been expressed 
through the experience that has been gained from 
the 200,000 owners who have used the cars which 
these men have helped to build. 
It is all in the one car. It expresses as nearly 
the limit of four-cylinder construction as has 
been reached. 
Hadn’t You Better Wait? 
Even if you are impatient to have a new car 
now, don’t you think it better to seethe HUDSON 
“ 37 ” before you buy % 
It will only be a few days at the most before 
your dealer will have a “37” to demonstrate to you. 
If you buy any other car before you have seen the 
“37,” disappointment is surely in store for you. 
No car you can get today, regardless of price, has 
all the features that are offered in the “37.” 
Consider for a moment the rapid advancement 
that has been made in motor car building. It is 
almost as startling as arc the changes in fashion. 
Think how strange are the open cars of two years 
ago. What proportion of their original cost do you 
think such cars now bring ? It is not due to wear 
that their value has declined so much. No, it is the 
advance that has been made in automobile building 
since the open cars were put on the market. 
With that thought in mind you must recognize 
the importance of choosing wisely now. Automo¬ 
biles as now built should be of service for many 
years and you don’t want to feel that you will 
have to buy a new car in two, three or four years 
because the one you have just purchased, will at 
that time be out of date. 
The Greatest Engineer 
of All — Their Chief 
At the head of these experts is Howard E. Coffin, 
the foremost automobile engineer of America, 
recognized here and abroad as the most startlingly 
original designer the industry has produced. 
His genius is an inspiration to his associates. 
From him they have gained in ability. On 
account of them he has become a broader and 
more versatile builder. 
Your Safety in This Choice 
No one is likely to soon have many new ideas to 
offer that these 4$ engineers have not already 
anticipated. 
They all combinein saying that thenew r HUDSON 
“37” represents the best that there is in four- 
cylinder construction. 
They proved every move they have made through 
20,000 miles of gruelling country, mountainous, 
mud and snow driving. 
Some of its Notable 
Features 
Electric Self-Cranking-. Automatic. "Will turn 
over motor 30 minutes. Free from complica¬ 
tions. Simple. Positively effective. 
Electric Light*. Brilliant head lights. Side 
lights. Tail Lamp. Illuminated dash. Ex¬ 
tension lamp for night work about car. All 
opeiated by handy switch on dash. 
Ignition. Integral with electric cranking and 
electric lighting equipment. Gives magneto 
spark. Known as Delco Patented System, the 
most effective, efficient yet produced. 
Power. Four-cylinder—en bloc, long stroke. 
New t ype, self-adjusting multiple jet carbure¬ 
tor. High efficiency, great economy, 43 horse¬ 
power, brake test.. 37 horsepower at 1500 
revolutions per minute. 
Speedometer. Clock. Illuminated face. Mag¬ 
netic construction. Jeweled bearings. Regis¬ 
ters up to 60 miles an hour. Eight-day keyless 
clock. 
Windshield. Rain, vision and ventilating. Not 
a makeshift. Not an attachment. A part of 
the body. 
Upholstering". 12 inches deep. Highest develop¬ 
ment of automobile upholstering. Turkish 
type, soft, flexible, resilient. Comfortable po¬ 
sitions. Hand-buffed leather—the best to be 
had. 
Horn. Bulb type. Concealed tubing. 
Demountable Rims. Latest type. Light. Easily 
removed. Carry 36 x 4" Fisk tires.— heavy cor 
type. Extra rim. 
Top. Genuine mohair. Graceful lines. Well 
fitted storm curtains. Dust envelope. 
Bodies. Note illustration. Deep, low, wide and 
comfortable. You sit in the car—not on it. 
High backs. Graceful lines. All finished 
according to best coach painting practices. 21 
coats—varnish and color. 
Nickel trimmings throughout. 
[ Gasoline Tank. Gasoline is carried in tank at 
rear of car. Simple, effective, v/ith two pound 
pressure. Keeps constant supply in carburetor 
either going lip or down hill. Magnetic gaso¬ 
line gauge continually indicates gasoline level. 
Wheels. Extra strong. Artillery type. Ten 
spokes in front wheel. Ten hub flange bolts. 
Twelve spokes in rear wheel. Six hub flange 
bolts. Six spoke bolts. 
Bearings. All roller bearings, thoroughly 
tested. Latest type. 
Rear Axle. Pressed steel. Full adjustable, 
full floating. Large bearings. Heat treated 
nickel steel shafts. Easily disassembled, an 
item which indicates the simplicity and get- 
at-ableness of the entire car. 
What one man lacked in experience, some one of 
Iris associates was able to supply. The problems one 
was unable to solve, others soon found the answer for. 
That accounts for the completeness of this car. 
That accounts for the fact that you will find on it 
the very things that you have wished to find on an 
automobile. That explains why this car will do 
the things which other four-cylinder automobiles 
have failed to accomplish. 
The most abusive treatment one of the most 
skilled drivers in the world could give this car in 
the thousands of miles he drove it, without devel¬ 
oping a single weakness, or discovering a single 
detail in which improvement could be made either 
in design, construction, simplicity, easy riding 
qualities, responsiveness, safety or power, is a 
guarantee that you will find it expresses your ideal 
of what a four-cylinder car should be. 
Models and Price. Five-Passenger Touring 
Five-Passenger Torpedo, Two - Passenger 
Roadster—$1875, f. o. b. Detroit. Canadian 
price, dutv paid, $2375, f. o. b. Detroit. One 
price to all—everywhere. 
Simplicity. The HUDSON standard of sim¬ 
plicity is maintained. Every detail is acces¬ 
sible.’ There is no unnecessary weight. All 
oiling places are convenient. There are but 
two grease cups on the motor. Every unit is 
so designed that it can be quickly and easily 
disassembled. Think what an advance tliisis 
over even the previous HUDSON—the “33”— 
the “(Jar with 1000 less parts.” 
HUDSON MOTOR CAR COMPANY 
7362 Jefferson Avenue, Detroit, Michigan 
