J012. 
THE RURAL NEW-YORKER 
923 
Built Deliberately 
Look at the specifications and see how the Our new capacity of 8,000 cars insures no de- 
I results of this Imperial policy give you a car lays in delivery—no skimping or slighting of 
up-to-the-minute —yet built deliberately, as well e\en the smallest details. Every car is an Im- 
l ._ A , penal, and every Imperial is built to stand the 
as planned deliberately. It is a car that thinking unexpected — a dependable car for every emer- 
people select with confidence. gency. 
All the mechanical ideas you have looked for are here 
The long stroke motor, silent, powerful, fully give comfort, over any roads, while the strong 
enclosed, instantly accessible, hung on three frame, irreversible steering gear and artillery 
points, certain lubrication, generous bearings— wheels are built with a large factor of safety, 
alt these and more are here. And in the unit The brakes of 14 inches in diameter will lock 
power plant you will find the multiple disc clutch the wheels instantly, 
of saw blade steel and the nickel steel transmis¬ 
sion. As to the superb appearance, the Imperial 
* T :„i * i _ j_• . . T -it models must be seen to be fully appreciated— 
. ^ lc k e l steel predominates in the Tjnperial. It there is no other way. 
is in the driving shaft, the full floating rear axle 
and the differential gears—wherever great Clean, straight lines, nickel trimmings, highly 
strength is required. finished — they are Imperial. 
For safety and restful riding much thought has You can easily pay double the price and re- 
been worked out. 1 he long wheelbase, supple ceive less motor satisfaction than these Imperial 
three-quarter elliptic springs and deep upholstery models will furnish. 
MnHpl **44 FlVP Passpnapr Tnnrincr f ar_40-H.P. cylinders mxSX—120-in. wheel base—36x4-in. tires, with demountable rims, and C 
1 T 1 UUCI 1 1VC 1 dJSCUgCl lUUIlllg VtU complete equipment including Prest-O-Lite Tank. Headlights, Speedometer, Windshield 2 
and top... 
MndpI *‘*M * FlVP PflSSPnapr Tnill-imr for_3,',-TI.P. cylinders 4 5-16x554—116-in. wheel base—34x4-in. tires, with demountable rims, 
1 T 1 UUCI O'ty 1 1VC 1 abSCIIgei luunilg Cdr and complete equipment including Prest-O-Lite Tank, Headlights, Speedometer, Wind- « 
shield and top. ~ 
Mflflpl **^^ ** Twa Da„ -40-H.P. cylinders 44s x5’i-in.—114-in. wheel base, 34-in.x 3V,-in. demountable rims and com- C 
1 UUUC 1 \J%Jf 1 WU 1 asacugci lYUdUMCI plete equipment, including Lamps, Prest-O-Lite Tank, Speedometer. Windshield and top tj 
Back of these motor cars is the Imperial factory and service—always at your command and 
eager to help with advice and assistance in maintaining the high reputation of Imperial Cars. 
The army of Imperial boosters is our biggest advertising asset, 
i here is much more we would like to have you know 
about these cars. Send for the catalog. It is gratis. 
IMPERIAL AUTOMOBILE CO., Jackson, Mich 
Here are a few of our lead¬ 
ing agencies. If none of them 
are near you, write us and 
we will tell you where you 
can see these cars * * 
Zimmer Motor Vehicle Company 
803 Main Street, Buffalo, N. Y. 
Hollis Rand & Company 
Rochester, N. Y. 
Keystone Garage 
Gloversville, N. Y. 
H. H. Young 
Binghampton, N. Y. 
Sterling Garage 
Schenectady, N. Y. 
Imperial Motor Car Company 
182 Columbus Aye., Boston, Mass. 
More than doubling our output 
gives us opportunity of prompt¬ 
ly supplying some new dealers. 
Write us for open territory 
and a splendid offer * y * 
