1912. 
THE RURAL NEW-YORKER 
931 
Michigan [‘40 
If Completely 
Equipped 
Some Features 
Four-forward-speed transmission 
Oversize tires—35x4% 
Electric lights and dynamo 
Center control—left-side drive 
Motor4%x5% inches 
Extra effective brakes—16x2% inches 
Big, comfortable springs 
Large over-capacity,giving big factors 
of safety 
Pressed steel, full floating rear axle 
Wheel base 118 inches 
Firestone demountable rims—extrarim 
Adjustable pedals 
Adjustable steering post 
14-inch cushions 
Hand-buffed leather upholstering, 
filled with best curled hair 
50-inch rear seat—inside 
Nickel mountings 
Genuine cellular type radiator 
Electric horn 
$50 Jones speedometer—four-inch dial 
Best mohair top, side curtains and 
envelope 
Windshield built in 
Foot rail—robe rail 
Complete tool equipment—tool chests 
under running board 
Axles sufficient in strength for 80- 
horsepower car. 
The Fight of the Forties 
A War That Is Bringing Out Cars and Values Unmatchable 
The greatest contest ever known in Motor- 
dom is raging now among the 40-horsepower 
cars. There are 72 makers, each doing his ut¬ 
most to outdo the others. Six of these cars, 
backed by millions of money, are in a fierce race 
for supremacy. The Michigan “40” is one. 
This means cut prices on wonderful cars, 
and you should be careful to get the advantage. 
Prices Cut in Two 
This war comes about because 
the demand is now turning to 
“Forties,” in an overwhelming 
way. Men are finding out that 
the “Forty” alone combines 
economy with sufficient room 
and power. 
So 72 makers have entered this 
field. Hundreds of the ablest 
engineers are working now on 
“Forties.” And this rivalry is 
bringing out the best cars ever 
built. Also the greatest values. 
Since this war began some 
makers’ prices have been cut in 
two. “Forties” are selling, with 
splendid equipment, for what 
stripped“Thirties”sold for when 
this war began. 
For this fight will hinge on 
price. Better cars can’t be built 
than the best of the “Forties.” 
Better equipment is out of the 
question. There are six or 
seven cars in the “Forty” field 
which no man can claim to excel. 
The best brains in the industry 
have built them. 
So the main question is: Who 
can give most for the money! 
The result is such values as never 
before were offered in automo¬ 
biles. 
The Michigan’s Offer 
After four years of prepara¬ 
tion the Michigan “40” now 
takes the lead in this fight. Year 
after year the best men we know 
have worked at perfecting this 
car. Since the start they have 
worked out 300 improvements. 
They have sent out in test 
cities 5,000 cars, and watched 
each car’s performance. Now 
they all agree that nowhere, at 
any price, is there a better car 
built than the Michigan. 
W. H. Cameron is designer- 
in-chief. For years he was 
chief engineer for the Willys- 
Overland Co. John A. 
Campbell is our body designer. 
His body designs have been 
used by kings. 
Each part and detail is in 
charge of an expert—the ablest 
man we know for the purpose. 
And the car they have built is 
perhaps the finest example of 
modern motor car engineering. 
Note the Rare Features 
To this perfect car we have 
idded all the late features, some 
of them rare and very expensive. 
For instance, the four-speed- 
forward transmission, as used 
today in the best European cars. 
None but the highest-priced 
cars in this country yet have 
over three. 
The electric lights and dyna¬ 
mo—a feature which costs you 
$125 when offered by others as 
an extra. Oversize tires—35x 
4Those tires, as an extra, 
would cost you $50 more than 
the tires on most “Forty” cars. 
The cushions are 14 inches 
deep. The rear seat is 50 inches 
All This 
This splendid car, with all 
these rare features, this unusual 
and costly equipment, is offered 
for $1,585. We defy any maker 
to meet it. 
It now remains for you to 
make your comparisons. Com¬ 
pare every feature, one car with 
another. Find out in this way 
who gives most for the money. 
Compare only cars built by 
able men—men of great reputa¬ 
tion. Those cars are bound to 
be right. Then measure up 
what each car gives as com¬ 
pared with the Michigan “40.” 
We have made these compari¬ 
sons—m^de them with each of 
the 72 cars which compete with 
us. We have found, as you will, 
that no other offer in the “Forty” 
class begins to compare with the 
Michigan. 
The Michigan “40” is simply 
bound to win out with any man 
wide inside. The springs are 
extra wide and long. The brakes 
are extra strong. The axles are 
twice sufficient. 
There is center control and 
left-side drive, like the best of 
next year’s models. The uphol¬ 
stering is hand-buffed leather, 
filled with the best curled hair. 
The body finish calls for 22 
coats of paint. 
for $1,585 
who makes any sort of compari¬ 
son. It is due to yourself that 
you make it. 
Get Our Book 
The way to begin is to write 
for our catalog—a very remark¬ 
able book. Compare the speci¬ 
fications—compare the equip¬ 
ment—with any rival in this 
class. Compare the fame of the 
engineers. 
Then see the car and test it. 
Our dealer in your town is now 
ready to show it. And the car 
will be a revelation. 
Mail this coupon now. 
« Michigan Motor Car Co. 
Kalamazoo, Mich. 
| Mail me your Catalog. 
InuumnuumumaaB 
Michigan Motor Car Company, Kalamazoo, Mich. 
Owned by the owners of the Michigan Buggy Company—for 30 years builders of 
Michigan vehicles; over 500,000 of them. Everybody knows them. (101) 
