1912. 
THE RUKAb NEW-YORKER 
©61 
New HUDSON “37 
Furnished Complete—No Extras to Buy 
99 
—The Composite Masterpiece 
of 48 Leading Engineers 
Men who have had a hand in building more than 200,000 automobiles of 97 Well- 
known makes, offer now the car which all joined in building—the HUDSON “37.” 
It represents the best that each man knows. It is the composite of all these experts and 
expresses the development possible when the best engineering brains combine. 
The Greatest Engineer 
of All — Their Chief 
At the head of these experts is Howard E. 
Coffin, the foremost automobile engineer of 
America, recognized here and abroad as the 
most startlingly original designer the industry 
has produced. 
His genius is an inspiration to his asso¬ 
ciates. From him they have gained in 
ability. On account of them he has become 
a broader and more versatile builder. 
What one man lacked in experience, some 
one of his associates was able to supply. The 
problems one was unable to solve, others soon 
found the answer for. 
That accounts for the completeness of this 
car. That accounts for the fact that you will 
find on it the very things that you have 
wished to find on an automobile. That 
explains why this car will do the things 
which other four-cylinder automobiles have 
failed to accomplish. 
Imagine what strides, what advancement, 
men of such experience are bound to offer in 
the car which all have joined in perfecting. 
It is all in the one car. It expresses as 
nearly the limit of four-cylinder construction 
as has been reached. 
Hadn’t You Better Wait? 
Even if you are impatient to have a new car 
now, don’t you think it better to see theiVew 
HUDSON “ 37 ” before you buy ? 
No other car you can get this year, re¬ 
gardless of price, 1ms all the features that are 
offered in the “37.” 
Consider for a moment the rapid advance¬ 
ment that has been made in motor car build¬ 
ing. It is almost as startling as are the 
changes in fashion. Think how strange are 
the open cars of two years ago. What pro¬ 
portion of their original cost do you think 
such cars now bring ? It is not due to wear 
that their value has declined so much. No, 
it is the advance that has been made in 
automobile building since the open cars were 
put on the market. 
With that thought in mind you must 
recognize the importance of choosing wisely 
now. Automobiles as now built should be 
of service for many years and you don’t 
want to feel that you will have to buy a 
new car in two, three or four years because 
the one you have just purchased, will at 
that time be out of date. 
Yoiir Safety in This Choice 
No one is likely to soon have many new 
ideas to offer that these 48 engineers have 
not already anticipated. 
They all combine in saying that the New 
HUDSON “37” represents the best that 
there is in four-cylinder construction. 
They proved every move they have made 
through 20,000 miles of gruelling country, 
mountainous, mud and snow driving. 
The most abusive treatment one of the most 
skilled drivers could give in the thousands 
of miles he drove the car, without develop¬ 
ing a single weakness, or discovering a single 
detail in which improvement could be made 
either in design, construction, simplicity, 
easy riding qualities, responsiveness, safety 
or power, is a guarantee that you will find 
it expresses your ideal of what a four-cylinder 
car should be. 
Electric Self-Cranking—Electrically Lighted 
Comfort, Beauty, Luxury 
Every detail of comfort, beauty and luxury is included. You 
will find no other automobile to excel the “37 ” in these particulars. 
It is electric-lighted throughout. The successful Delco patented 
self-cranking system, at the touch of a button within reach of 
your finger, and the pressure of a pedal, turns over the motor, 
for 30 minutes if necessary. Oil and gasoline guages are on 
the dash. 
There is not a single action in the operation of the car which 
cannot he done from the driver’s seat. 
Actual brake tests show 43 horsepower. Its rear axle is full 
floating. The rain vision windshield, the speedometer-clock, 
demountable rims, 12-inch Turkish upholstering and every conceiv¬ 
able detail of refinement, make it the most complete four-cylinder 
automobile on the market. 
Models and Prices. Five-passenger Touring Torpedo or Two- 
passenger Roadster—$1875, f. o. b. Detroit. Canadian price, duty 
paid, $2425, f. o. b. Detroit. One price to all—everywhere. 
Go to see about this remarkable automobile today at the 
nearest HUDSON dealer. Write us for complete details, photo¬ 
graphs, etc. 
HUDSON MOTOR CAR COMPANY 
7433 Jefferson Avenue, Detroit, Michigan 
