We will mail you a copy of 
The Country Gentleman 
(The Oldest Agricultural Journal in the World) 
every week from mow until February 1,1913 
For 25 cents —half price 
*0 
T HE oldest agricultural journal in the world changed hands a year ago. It had been issued for 80 years; yet 
in this last year 60,000 more farmers than over before have begun to buy it. We offer it to you on trial for 
four months for 25 cents—half price. 
The COUNTRY Gentleman is a national weekly devoted to agriculture as a great business industry . It is the answer to a 
demand. In England “the country gentleman” is a man of means, with estates cultivated by others. In America today “the country 
gentleman” is the business farme r. Here the efficient owners of farms do not differ socially or intellectually from the heads of 
factories or commercial houses. They are business men. 
And these are days of rapid changes—in cultivation, in marketing, in farm management, in government agricultural policies, 
in rural life. Many a farmer gets little more than 30 cents out of every dollar he ought to have. The middlemen get a lot of it. 
More goes because of wrongful taxation, too great overhead expense, and failure of the farm to yield all it would. 
To help our readers solve scores of problems, both national and local, we spare no expense. We get and print up-to-the- 
minute and down-to-the-ground information and advice. Our experts are men in the field, the dairy, the orchard. They write 
sound common-sense, and they write it clearly. To give you their practical experience we spend $75,000 a year. We believe you 
want the benefit of all this. You can try it for seventeen weeks for only 25 cents. This is solely a trial offer—it never will be repeated. 
Four Regular Weekly Departments, Alone Worth the Subscription Price 
Women’s Cares, Comforts, Clothes 
and Cooking 
Our departments for women appeal 
directly to the woman in the country. 
They include four regular features, all 
ably written: (1) Practical Talks by 
a country woman of experience on prob¬ 
lems of the hired man and hired girl, 
training of children, pin-money, etc. {The 
Country Gentlewoman ); (2) Foods and 
Cooking, country dishes, pleasing new 
recipes from East and West—preserving 
and canning; (3) The Rural Home—its 
furnishings and decorations; (4) Sewing 
—how to make clothes stylish yet practical 
—embroidery, laces and knitting ideas. 
$1106.85 From a One-Acre 
Garden 
A net income of $1106.85 in twelve 
months from a little one-acre home garden 
was the achievement of one man, who 
tells us how he did it. There is always 
definite and helpful information on 
gardening in our Home-Acre Department. 
The Country Gentleman will aid the 
man who is trying to get his living from 
a little land—or the man who raises a few 
delicacies—or the city man who has not 
yet given his whole time to farming—as 
well as the big commercial gardener. 
How Are Crops and What 
Are They Worth? 
What crop to grow? When to sell it? 
These questions determine profits on 
most farms. The Country Gentleman 
employs a national expert on crop reports 
to write a weekly department on The Crops 
and the Markets , giving the changes in 
prices and the market demands. Also 
there are special articles telling how to 
put each crop on the market in prime 
condition so as to get the maximum price. 
No farmer who reads this department regu¬ 
larly, and supplements it with a local news¬ 
paper, can be ignorant of when and how to 
market his crop to get the greatest returns. 
What is Your Congressman 
Doing ? 
The Presidential campaign, the State 
campaigns, involve today many issues of 
direct personal importance to farmers. 
You want a way to follow easily and 
accurately what the politicians are doing. 
That is what the Weekly Congressional Cal¬ 
endar in The Country Gentleman is for. 
It does it successfully, always with an eye 
for the agricultural interests. By it you 
can check up the votes of your own repre¬ 
sentatives in congress and legislature on 
things that mean dollars and cents to you. 
Here Are Five Important Special Series That Will Appear During These Four Months 
A Master Farmer and His Fifty Farms 
r In the Genesee Valley, New York, one man owns some 
fifty farms—over 10,000 acres in all. They are rented— 
many of them have been for a century. The rental is 
$2 to $4 an acre, according to the crop. Much of this 
land fifteen years ago returned only seventy-five cents an 
acre—some of it, nothing at all. Now it is all on a paying 
basis. How this master farmer manages this enormous 
estate, and aids fifty tenants in making a profit, is told 
in one article of our series on successful farmers. It’s the 
story, not of a fad, but of a money-maker. So with all 
this series. The articles deal with big and little farms in 
various parts of the country. 
Wiped Out By Fire 
In New York State alone there were 5800 farm fires 
last year. They caused a loss of $1,500,000. Most of 
them could have been prevented. . Lightning caused 
1800—many of these were preventable. We shall print 
a series of articles on fire prevention and protection 
covering (1) What farm fire losses represent and how 
they threaten the average farmer; (2) How to guard 
against fire; (3) Flow to put it out if it starts—up-to-date 
home fire-fighting apparatus; (4) The best kinds of insur¬ 
ance on buildings, crops and livestock impartially com¬ 
pared; (5) Actual facts about farmers’mutual insurance 
companies that have worked. These articles will show 
you in a practical way how to strengthen your protection 
against the possible loss of your property or profits. 
What Can Your Boy Earn? 
Six graduates of different agricultural colleges went 
back to the farm, as thousands of others arc doing. They 
farmed by the help of what they had been taught in col¬ 
lege. Some did brilliantly from the first; others just 
held their own; all are now what you would call success¬ 
ful. They have consented to write what they did and 
how they did it. In particular, they will say just how 
their training panned out when actually put to test. Is 
your boy going to an agricultural college? Get a line 
on the possibilities that await him, the salary he may 
expect to earn, the capital he may need in future. 
Good Marketing By Advertising 
Six years ago a farm hand in a Western State rented some land and grew a crop of 
fine seed grain. Last year he sold over $15,000 worth of pure-breed seed grains, and 
is known as one of the seed experts of the world. Judicious advertising did it. 
A student in a leading agricultural college heard a lecture on advertising. He went 
home and prepared some small ads. for produce. In six weeks he sold for nearly $1000 
goods which might otherwise have brought less than $400. The methods of these men 
and a dozen others will be told in our series on “ Farm Advertising.” It covers advertis¬ 
ing of pure-bred livestock, seed grains, produce, dairy products and fruit. Several 
stockmen of national standing will contribute. All details explained. 
What is Your Money Crop? 
If your farm were big enough, and the soil, climate and market conditions varied 
enough for 30 crops, you would like to have 30 experts—one for each. But the cost 
would be too great. Most successful farming communities center attention upon a 
single crop adapted to the locality. 'To diversify or combine crops offers greater returns 
from year to year, but it is necessary to have one crop that you may promptly convert 
into cash to meet running expenses. 
We are printing a series on “The Money Crop. ” The articles will be written by 30 
experts—on wheat, corn, tobacco, cotton, hay, potatoes, pork, beef, milk, wool, and 
so forth. Each article will show the essentials in business management, soil, climateand 
capital, and the returns which may be expected. They will include personal experiences. 
Beside these, we have frequent practical articles on poultry, livestock, the dairy, farm machinery, road building, the rural 
school, the church, the grange, farmers’ clubs and other aspects of country community life; cooperative marketing; building and 
furnishing the house; a regular department on the scientific advance of agriculture and new inventions; wholesome fiction of 
country life, stories and verse; a letter-box and a strong editorial page that stands always for the interests of the farmer. 
Lj" jLTO Sixty thousand more farmers than a year ago are already buyingTHE Country Gentleman at 5 cents a copy, or $1.50 a year, the regular 
JH A ICu&X price. If you knew i he Country Gentleman as they do you would be glad to pay that amount and more for your subscription. 
You know our other publications, The Saturday Evening Post and The Ladies’ Home Journal. YVe want you to know The Country Gentleman. 
The Curtis Publishing Company never gives premiums, bonuses or clubbing 
offers. But it is good business for ustogetTHECouNTRYGENTLEMAN into your 
hands. You will judge for yourself. In order to give you a fair chance to see 
with your own eyes that it is everything we claim, we will send it to your home 
until February 1, 1913, for 25 cents. This one-half reduction in price is solely 
a trial offer for new subscribers. It will never be repeated. Fill in and send 
the coupon opposite (or, if you wish to save the paper in which this is printed, 
write us a letter, giving clearly your name and address, enclosing 25 cents). 
THE CURTIS PUBLISHING COMPANY 
PHILADELPHIA, PA. 
CUT OUT- MAIL TODAY 
The Country Gentleman, 
Independence Square, Philadelphia, Pa. 
Enclosed please find 25 cents, stamps or coin (Canadian price 40 cents). Please 
send The Country Gentleman to the address below until February 1st, 1913, 
beginning with the next issue. 
Name _____ 
Town 
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£ State- 
