1912. 
THE RURAL. NEW-YORKER 
lOOl 
Name 
Everything to Build or ^ aa> 
Furnish the V 
Home 4 ? 
FREE 
Book Coupon 
To Be Mailed NOW!) 
The Manufacturers' Outlet Co. 
Dept. 69 v Buffalo, N. Y. 
Send me your latest Book of 2,720 Bargains and keep 
me posted from time to time as you get more goods at. 
Bargain Prices. 
Town 
R. F. D. 
Sta*n 
Brings This 
Great Book 
of 2,720 
Amazing 
Bargains 
'! 
I 
I 
I 
■ 
8 
■ 
i 
i 
■ 
f 
i 
A Mammoth Store>in Your Home! 
Reader, suppose you could walk into a store where nearly 
3,000 bargains were on sale— real, genuine bargains—new, 
fine, high-quality, up-to-date goods, PRICED AT LESS 
THAN WHOLESALE COST. Suppose that there before 
your eyes was almost every conceivable article needed to 
build or furnish the home. Now suppose that this store, 
Instead of being miles from your home, was close 
enough that you could step into it any minute—at 
noon when you weren’t busy, or in the evening after 
work. Wouldn’t that be fine? Wouldn’t you and 
your people appreciate such a rare buying op¬ 
portunity? Of course you would. 
Well, by merely sending in the coupon above, you 
can have just such a “store” right in your home. For 
that’s what our latest big book is. It’s a huge store, in which 
every single article is an amazing BARGAIN— 2.720 of these bar¬ 
gains in all—goods of such elegant quality that people in the heart 
of America’s greatest shopping center—New York City—order them in 
great quantities. We sell no "junk,” no trash, no "seconds,’^no house-wreck¬ 
ing stuIf, no sheriff’s or receiver’s stocks, no shelf-worn dealer’s stock. It’s all 
high-quality merchandise and NEW. And our prices SPEAK FOR THEMSELVES. 
Just see the prices and goods pictured in our new Bargain Book and you’ll see why we are 
supplying the home needs of nearly 75,000 families. 
Special Sale of Surplus Factory Stocks 
At Less Than the Makers' Cost 
This Great Sale 
Includes the Following: 
Lumber of All Kinds Radiators 
Millv/ork. Windows Hardware Supplies 
Doors, Balusters, etc. Stoves, Ranges 
Wall Board Heaters 
Paints, Paint Brushes Furniture—Chairs, 
Roofing—Tarred, Rubbsr, Desks, Dressers, 
Corrugated Steel Couches,Beds,etc. 
Steel Brick Siding Rugs, Curtains 
Pipes and Fittings Washing Machines 
Boilers Plumbing Outfits 
Ready-to-Wear Clothing 
Ladies’ Suits Ladies’ Coats Men’s Suits 
Ladies’Furs Ladies’Waists Men’s Coats 
Men’s Rainproof Coats 
Why We Undersell 
Everybody Else 
It is hopeless for any mail order house 
or retail dealer to attempt to meet our 
prices. Because we sell at less than 
retail dealers pay —less than the bare, 
actual cost of making the article. 
We won't receive goods unless we can 
sell them under the maker’s cost. 
Every season scores of manufacturers 
in New York and the New England 
States overestimate their demand— 
make more goods than they can sell. 
For goods are always manufactured six 
months to a year before the public uses 
them. And no man can tell in March 
just what the public demand will be in 
October. 
So, these overstocked manufacturers 
are glad to turn over their surplus 
stocks to us for spot cash. They don’t 
want any profit. They have made their 
profit on goods already sold to jobbers 
and wholesalers. 
Now, here are a iew of the 2,720 bar¬ 
gains pictured and priced in our latest 
Bargain Book; but to attempt to describe 
them all, or even any considerable part 
of them, on this page would be useless. To 
really appreciate what a world of bargains 
we are now offering, you must send the 
coupon above or a postal asking for the 
Big Book. 
Roofing, 59 Cents! 
World-beating price on 10,000 rolls of 
3-ply Roofing Remnants — only 59c per 
108 square feet! 2-ply, 83c per 108 square 
feet. Positively the lowest prices ever 
known on guaranteed, high-grade rubber 
roofing. They will go fast, so act quickly 
if you want to get a big bargain. Remem¬ 
ber, this is genuine Queen City Roofing— 
guaranteed to resist fire, water, snow, heat, 
cold and acid. Won’t need painting for 
years. Easy to lay as a carpet. Nails and 
cement free. 
Buffalo Crimped 
Steel Fencing 
1734c Per Rod 
Best Open-Hearth crimped steel wire, heavily 
Won’t peel or flake. Specially 
tempered. Tough, 
springy, elastic, 
and not brittle. Ex¬ 
tra hardened line 
wires and top and 
bottom wires. Al- 
wa'ys stiff and 
tight. Knots are 
absolutely guaran¬ 
teed not to slip. And 
this extra-quality, 
lasting fence can 
be put up just as 
quickly, easily and cheaply as the common kind. 
Buffalo Crimped Steel Cattle Fence, 17Kc per rod. 
Buffalo Crimped Steel Hog Fence, 18J£c per rod 
Buffalo Crimped Steel King Cattle Fence, 24Hc 
per rod. 
Buffalo Crimped Steel Eastern Farm Fence, 22c 
per rod. 
For full description, see pages 58 and 59 of 
catalog. 
House Paint, $1.06 
We offer 2.200 gallons Genu¬ 
ine Buffalo Paint at only $1.06 
per gallon if bozight in 5-gallon 
kits. A No. 1 Quality Barn Paint 
for 78c! Buffalo Paint is guar¬ 
anteed to cover more square 
feet, surface for surface, per 
gallon than any other. Does not flake or crack. 
Wears like iron, preserves buildings and makes 
them look most attractive. 
Wall Board, $2.35 
Why use lath and plas¬ 
ter when we are offering 
everlasting Buffalo Im¬ 
proved Wall Board at 
£2.35 per 100 square feet? 
Twice as cheap as lath 
and plaster — four times 
as easy to put on. And 
anybody who can drive 
nails can do the job. No 
waiting for it to dry be¬ 
fore putting on wall pa¬ 
per. Never chips, cracks 
or checks like plaster¬ 
ing; is practically fire¬ 
proof; warmer in winter 
and cooler in summer 
than lath and plastering; 
deadens all sound; rat 
and mouse-proof; will not expand or contract 
in driest, wettest, coldest or hot¬ 
test weather; actually outlasts the 
building itself. 
Stoves Birt Cheap! 
3,100 handsome new stoves, direct 
from Michigan factories. We will 
sell these at below factory cost. 
Includes Cooking Stoves, Ranges, 
Wood Heaters and Base Burners— 
all going at low prices. 
upholstered furniture when good furniture, up¬ 
holstered in Buffalo leather, is offered you at actual 
factory cost. Note this rich, magnificent rocker 
and couch, samples of what we offer you. To 
save your life, you couldn’t duplicate this 
Turkish Rocker at any furniture dealer’s for 
£15.00 or the couch for £12.00. 
You are cheating yourself if you don’t take ad¬ 
vantage of the bargains we offer in chairs, tables, 
couches, beds, dressers, sideboards, chiffoniers, 
rugs, lace curtains, oilcloth, linoleum, etc. 
This Washer 
$5.75 
Only 161 left. Retail deal¬ 
ers every place get £12 to £15 
for the Buffalo Roller-Bear¬ 
er Rotary Washer. We now 
offer this same famous 
Washer at £5.75. Roller 
bearings, telescopic dasher and 
large tub make the "Buffalo” 
the fastest-working, easiest- 
running washer on earth. 
Rust-proof metal parts. 
Enclosed gearing does 
away with accidents to women and children. 
Only 161 left. Our price £5.75 while they last 
Don't Wait Till the Cream of These 
Bargains Has Been Skimmed Off — 
WRITE TODAY! 
* '-v wuiuiiuw, T11KO V( 
pencil right now, this moment , and till oat the coat 
above. Fat it in an envolopo, addressed to us, and 
sure yoa mail it the very next chance you get. 
Our business at this season is so big that sometimes 
an entire lino of goods is wiped out in a single day. 
The biggest bargains, of course, go first. 
Those who write first are apt to profit most. Get 
your coupon filled out and ready for mailing NOW. 
