1912. 
THE RURAL NEW-YORKER 
1047 
in Grocery Prices 
Larkin Co., the Great “Factory-to-Family” Concern, 
Smash All Price Records on Quality Groceries. 
Many of Their Prices 50% Under the Retail Grocer’s. 
No Matter Where You Live, You Benefit by This 
SELECTION 
25 lbs. best Granulated Sugar, in 
the original refinery package, at 4c 
per pound, with orders of $10. 
—fancy tea at half-price. 
—choice coffee at a saving of one-fourth. 
—highest grade flour underpriced 20%. 
—canned vegetables 33% below retail. 
—canned fruits brought down 35%. 
—soap—all kinds—selling at half-prices. 
—baking powder, table salt, starch, 
spices, candy, lye, olives, rice, flavoring 
extracts, gelatine, in all NEARLY TWO 
HUNDRED GROCERY ARTICLES, 
each put on your table at a saving to you 
of 15 to 50 cents on the dollar. 
—in addition to this, OVER 550 PROD¬ 
UCTS OF THE GREAT LARKIN 
FACTORIES, which are sold direct 
from factory to family, saving you 
50% on all. 
—and every article, so choice in quality 
as to be absolutely guaranteed to 
please, by a firm of established nation¬ 
al reputation. 
—this, madam, is the astounding mes¬ 
sage that the latest book of Larkin 
Products and Commodities carries to 
every home that it enters. 
Just think what this saving means to 
If buying from Larkin Co. saved 
you only $1 a week, that’s FIFTY-TWO 
DOLLARS a year. Thousands of fami¬ 
lies are now saving $100 to $150 per 
year on our factory-to-family groceries, 
and you can do it k too! 
Take a pencil—now—this moment— 
and fill out arid mail the coupon below, 
which brings our Cut-Price Grocery 
Book by return mail. Then see if any 
grocer you know ever offered finer gro¬ 
ceries than ours; see if any grocer meets 
our prices; see if any grocer gives as 
liberal a money-back agreement as we. 
Use Vz At Our Risk 
The prices in our Book of Grocery Bar¬ 
gains speak for themselves. You have only 
to compare with home prices to see that on 
everything we are 15 to 50% below. 
Now if we show you that our groceries 
are always scsgood, and in most cases 
belter than you are buying at home, 
you are going to buy from Larkin 
Co., aren’t you? 
We are going to show you. And 
do it wholly at our risk. 
Here is the signed, guarantee we 
give each customer. 
You may order our goods with 
the understanding that if, 
after 30 days’ trial, they do 
not come up to 
your expectation, 
you may return 
them at our ex¬ 
pense. We will re¬ 
fund all money 
paid, includ¬ 
ing freight- 
and de¬ 
livery-charges , and MAKE NO CHARGES 
FOR A REASONABLE AMOUNT OF 
GOODS USED IN TRIAL. 
Should you use as much as one-half of 
each package in making the trial, it will be 
entirely satisfactory to us. 
Now, reader, that Guarantee is plain and 
specific. It means just what it says. If we 
can’t please you with our groceries then we 
will please you by paying the entire cost of trial. 
And, remember — Larkin Co.’s Guarantee is 
qs good as a National Bank Note. Back of it 
is a record of 37 years of faithful service to 
2,000,000 customers. On every sale the reputa¬ 
tion of a great business is a< stake. If your 
order amounted to $10,000 Larkin Co. would 
not keep a penny of it unless they knew you 
were pleased and satisfied. Now let us tell 
you how we can, and do, offer you these amaz¬ 
ing grocery bargains. 
Why You Get These 
Grocery Bargains 
Our ability to buy raw materials and manu¬ 
facture goods at low cost, together with the 
great buying capacity of our grocery depart¬ 
ment, is what makes these prices possible. 
We Are Big Manufacturers 
Larkin Co. is one of the largest manufactur¬ 
ing and distributing concerns in America. 
You know us. You have heard of the 
“Larkin Idea.’’ You or your friends have no 
doubt already done business with us. 
Our business, after 37 years, has reached a 
huge volume, with 2,000,000 customers. 
Every month we buy literally millions of 
dollars’ worth of raw materials. 
Buying in such huge quantities, for spot 
cash, we secure price concessions such as few 
manufacturers can ever hope to get. How 
could a retail grocer or even a wholesale grocer 
ever expect to compete with a big manufacturer? 
Selling at Near Factory-Cost 
We manufacture and sell groceries and. In 
addition, a great many other products. 
Those that we can not manufacture to best 
advantage in our own great factories we buy in 
immense quantities from other manufacturers and 
sell to you at but a trifle above the manufactur¬ 
ing cost. 
We know no better way to advertise our entire 
business than to feature one department —our 
groceries. Everybody uses groceries. 
Some we are forced to sell at times at less than 
cost, in order to make good our promises. 
Remember, too, ours is a factory-to-family busi¬ 
ness. No jobbers, no wholesalers, no retailers 
draw profit on groceries you get from Larkin Co. 
And our bargains are offered not once in a 
while, but every day. 
Think of buying single packages at other 
factories! Why, even dealers can’t do it at most 
factories, for the only quantities that most factor¬ 
ies will sell are too large for anyone but jobbers. 
No Premiums 
We can give no premiums with groceries. 
We give you your extra values here in the 
form of almost double the amount of groceries 
for each dollar spent. 
Selling $8 
Worth of Groceries 
for $5 
Here is an example of what many a 
woman saves by spending $5 for Larkin 
groceries: 
Our 
Usual 
# lb. imported tea, choic- 
est growth.$0.17# 
$0.35 
1 lb, superior cup-quality 
coffee . 
.26 
.35 
2 lbs. roasted cereal. 
.15 
.30 
# lb. Phosphate baking 
powder. 
.07# 
.15 
2 packages gelatine. 
.10 
-.20 
5-lb. pkg. fancy table salt 
.05 
.10 
2 oz. double strength flavor- 
ing extract. 
.10 
.20 
49 lbs. highest grade Patent 
Spring Wheat Flour, 
milled from choicest No. 
1 hard wheat. 
1.45 
1.80 
5 lbs. fancy rice. 
.30 
.50 
3-lb. can choicest tomatoes 
.10 
.15 
2 5-oz. cans Cove oysters.. 
.16 
.20 
2 3-lb. cans apricots. 
.40 
.60 
1-lb. package Boraxine 
Soap Powder .;. 
.05 
.10 
10 bars Sweet Home Family 
Soap. 
.25 
.50 
3 lbs. Gloss Starch. 
.12# 
.25 
1-lb. can lye. 
.05 
.10 
1 lb. assorted chocolates .. 
.30 
.60 
2#-lb. can Lemon Cling 
peaches (fancy). 
.22 
.35 
2%-\b. can California pears 
(fancy) . 
.23 
.35 
1 can pork and beans with 
tomato sauce. 
.07# 
.15 
2-Ib. can young sweet corn. 
.09 
.15 
# lb. chocolate. 
.06 
.12 
1-pint jar Queen olives ... 
.20 
.35 
1 package allspice. 
.03 
.05 
$5.00 
$7.97 
25 lbs. best granulated sugar, $1 
(with 
orders amounting to $10 or more). 
But You Must Help Us 
Now, we can not conduct a grocery business 
very long on this cut-pric'e basis without your 
help. 
We must do close to a million dollars’ cash 
grocery business a month or sharply advance 
these prices. 
So we ask your help. 
Send us one trial order. 
That’s all we want —just one trial order. 
We will never need to ask you to buy grocer¬ 
ies here again. For we know that no housewife, 
when once she has found an easy way to save 
almost half on her grocery bills, would be so 
foolish as to abandon it. 
After trying our groceries, please tell your 
friends what you have discovered. 
Send Coupon or Postal for Grocery Book of 200 Bargains 
Weean't describe and price on this page one-tenth of our Grocery Bargains. You must send for our book of 
Grocery Bargains to really appreciate what we are doing. This book is like a sanitary grocery store where 
coffee, tea, sugar, canned vegetables, etc., all in clean packages, free from dust and flies, are all greatly under- 
priced. Like a big grocery, not 5 or 10 miles from you, but a grocery brought right to your house, where you can 
do your buying at the most convenient moment. We guarantee SAFE, QUICK delivery on all orders. And under 
our plan your freight amounts to practically NOTHING — 
WT Fill Out and Mail Now! 
(Not over 5%). 
Won’t you send now for the Book? It will do you 
good to see our goods and our prices. 
Send the coupon, or write this on a postal: "Send me 
your Grocery Book.'’ Then add your name and address 
and mail to Larkin Co., Dept. 17, Buffalo, N. Y. The 
Book will reach your home by return mail. 
L&rJcitt Cxk 
Dept. 17 
Buffalo, N. Y. 
* 
» 
* 
J Larkin Co., Dept. 17, Buffalo, N. Y. 
Please send me your latest book of Grocery Bar- 
J gains. 
t Name ______....................... 
t 
» 
* Post Office _...____...... 
J R. F. D. ................ ..State. ............. 
Grocery Book Coupon 
