1088 
TTI-IEJ RURAL NEW-YORKER 
October 19, 1912. 
The Fastest Selling Car in America 
B EFORE we announced this car 
we had signed contracts for over 
39,000. Yet we had planned to 
limit our 1913 production to 
40,000 cars. We are now ship¬ 
ping 150 cars a day. Yet we could ship 
500 a day if we could make them. Right 
now we are over 3,000 cars behind our 
immediate shipping orders. We have 
been in this condition for the last 30 
days. It is beginning to look as if we 
never could catch up. 
Practically every important 1913 an¬ 
nouncement has been made. A careful 
examination of these announcements 
will prove precisely what we have been 
claiming—that there is not a $1,200 car 
built that has any more practical value 
to offer than this one for $985. 
And here are the comparative facts 
which support this seemingly bold state¬ 
ment. 
Automobile values must be looked at 
from several different angles. You 
must consider not only the price, but 
what that price buys you. You must 
take into consideration the power, the 
strength, the beauty, the construction, 
the size, the appearance and the equip¬ 
ment of the car. You must judge a car 
by the material in it; the workmanship 
in; it; the methods employed to produce 
to and last but not least, the facilities be¬ 
hind the production methods. 
Examine each one of these funda¬ 
mentals in this Overland at $985 and you 
will find a car that is identical with any 
$1,200 car in the world. Go further and 
you find high-grade construction and 
painstaking care in finish that equal the 
production methods employed in the 
making of any $5,000 car you know of. 
This car has the power of a $1,200 
car; it has the strength of a $1,200 car; 
it has the size of a $1,200 car; it has the 
seating capacity of a $1,200 car; it has 
the wheel base of a $1,200 car; it has 
the chassis construction of a $1,200 car; 
it has the comfort of a $1,200 car; it has 
the beauty and finish of a $1,200 car. 
Take the equipment item alone. It 
has a Warner speedometer—the best 
made; it has a fine mohair top and boot; 
it has a clear vision wind shield; it has 
a self-starter and Prestolite tank—every 
practical accessory made for an automo¬ 
bile. And all for the one price—$985. 
There are no “extras.” 
Then there are those important con¬ 
struction features which are only found 
on the very high-priced cars. This 
model has a drop-forged I beam section 
front axle, fitted with the famous Timken 
bearings; a three-quarter floating rear 
axle fitted with Hyatt bearings ; a selec¬ 
tive transmission, with three speeds 
forward and reverse, fitted with annular 
bearings, and a cold rolled pressed steel 
frame. It has the center control. The 
brakes are unusually large for a car of 
this size and power, and are ample for 
cars of much greater weight. There are 
two powerful sets of the drum type, 
internal expanding and external con¬ 
tracting. The great braking surface of 
these is indicated by their dimensions. 
13 inches by 2 % inches each. These 
are the brake dimensions you find on 
$1,500 cars. Pick up the catalogue of 
any $1,500 car and see for yourself. The 
springs are semi-elliptic front,. three- 
quarter elliptic rear. Each spring has 
six leaves. Tires are 32x3/^ Q. D. 
This model is superbly finished. The 
striking body is in dark Overland blue. 
Battleship Gray wheels harmonize per¬ 
fectly with the rich, dark body which is 
trimmed in black and nickel plate. 
How can we market this car at this 
price? By making 40,000 cars a year- 
increased production brings decreased 
selling prices. There is the answer in 
six small words. 
If we could bring you fully to realize 
the size of our huge organization, you 
would more fully appreciate and under¬ 
stand the value of this car and why we 
can do what others cannot. 
The demand for this car has already 
swamped the entire visible supply for 
the 1913 season. It has actually sim¬ 
mered down to a mere allotment pro¬ 
position. So if you want an Overland 
“69” get your order in quick. 
Any man who pays over $985 for a 
completely equipped 30 horsepower, five 
passenger touring car of this type and 
size is just wasting money. 
See this Model “69” at the Overland 
salesroom in your city at once. Order 
early if you want it early. Handsome 
catalogue on request. . Write today, ad¬ 
dressing Department 127. 
The Willys-Overland Company, Toledo, Ohio 
Self Starter 
30 Horsepower 
5-Passenger Touring Car 
110-inch Wheel Base 
Timken Bearings 
Center Control 
Warner Speedometer 
Remy Magneto 
Prestolite Tank 
Mohair Top and Boot 
Clear Vision Wind 
Shield 
