1132 
THE RURAt NEW-VORI^EE 
November 2, 1912. 
Tremendous Slaughter of Brand New Wire and Roofing 
All Special Sale Records BUSTED I Vide Open 
A-S-H 
Go Roofing Prices!! 
Never before have you been able to participate in a Roofing sale such as this. This opportunity 
came about in an unusual manner. It is out of the ordinary channels of manufacturing and selling. 
We only have a limited quantity at this slaughter price, subject to prior sale or reservation. 
Corrugated Steel Roofing 
V/4 Cents Per Square Foot 
You, who read this, will instantly realize that here is your lucky chance of a lifetime to buy the 
best roofing in the world at a mere fraction of its real value. Now here’s the reason: Our enormous 
buying power^nabled us recently to pick up for spot cash a stock of this Brand New, Perfect, Corr¬ 
ugated Steel “V” Crimped and Standing Seam Roofing and Brick Siding at a tremendous sacrifice 
way under what it is actually worth. 
Immediate cash needed, made possible this purchase—couldn’t wait—we had the ready cash— 
their loss was our customers’ gain—"it’s an ill wind that blows nobody good.” Just another chapter 
added to the long list of Chicago House Wrecking Co.’s Famous Special Bargain Sales. We pass this 
wonderful purchase of roofing along to you now at our usual advance of one small added profit. 
Corrugated Steel Roofing 
Practically Indestructible 
There is nothing else that compares with Corrugated Steel 
for REAL PROTECTION. It makes a life long roof. Outlasts 
all other kinds of roofing many times. It’s fire, rain, frost, wind, sun 
and lightning-proof—warmer in winter—cooler in summer—and, 
under ordinary circumstances, it can’t leak, rot, warp or taint rain 
water. You can absolutely depend upon it that Corrugated Steel is 
the most perfect material for roofing, siding and ceiling ever known. 
Galvanized Steel Roofing At 
2%c Per Square Foot 
Another big Steel Roofing Bargain. 35,000 squares, very highest 
grade, specially coated, corrugated galvanized roofing and siding, made 
of specially prepared steel of a quality superior to anything before 
produced. Practically rust proof and will last a lifetime. Full size 
sheets: we will furnish it in suitable lengths for any purpose. Only 
a limited quantity, so we urge you to send us your order immediately 
without waiting to write us again. Price only 2Kc per square footand 
it will outlast four to one. Just drop us a line—tell us your require¬ 
ments—size of your studding and other general facts and we will help 
you select proper size sheets. If you are not ready to use material now, 
we will reserve it for future delivery. If you prefer some other style 
than the corrugated wo will furnish it. We have this same grade in 
"V” Crimped, Standing Seam and Brick Siding. 
Ready Roofing, With Supplies, 
3/ 4 c Per Square Foot 
Many people are prejudiced against rubber surface, or prepared 
asphalt roofings. We have not been pushing the sale of such roofing 
because we have such implicit faith in steel roofing and are so 
thoroughly convinced that it is absolutely the best all around roof 
covering a man can buy, that we urge our customers to buy steel in 
preference to ready roofing. However, many people will use nothing 
but ready roofing and for them we have a bargain proposition that no 
one else can equal: At Xc per square foot we will furnish the very 
highest quality Ready Asphalt Smooth Surface Roofing—just about 40st 
cheaper than you can buy similiar quality for elsewhere. Just think- 
only 75c for complete roll of 108 sq. ft. You get the extra 8 feet for 
laps, FREE. Mind you, we guarantee the lasting quality of this roofing 
to be equal to anv Ready Roofing manufactured. 
Send For Special Roofing 
Catalog and Samples 
Remember, we can give you these extraordinary bargains only 
because we made a truly remarkable purchase. Such a wonderful roof¬ 
ing chance never occurred before—maybe never again! It is your one 
BIG opportunity—don’t pass it by!! Send at once for Special Roofing 
Catalog, Free Samples and Full Instructions for Laying Roof. No 
need writing a letter, simply use Special Roofing Sale Coupon by writ- 
tac your name and address in same—we will understand that you 
•imply want full information, samples, prices and specifications which 
will be sent at once, prepaid. Send no money—just name and address. 
EXPLANATION 
Go Wire Prices!! 
Barb Wire, Woven Wire Fencing—Smooth Galvanized Wire—Telephone Wire—Nails and Staples 
are a part of the most stupendous, sacrifice, slaughter purchase ever made in the history of this 
kind of merchandising. As long as it lasts, we will dispose of it at prices heretofore unheard of. 
Brand New Wire Fencing 
Less Than lc Per Running Foot 
Every reader of this paper knows us. Most of you have purchased something or other from ns 
that saved you money, and, whatever it was, it must have proved satisfactory, because we handle 
only absolutely brand new, dependable merchandise. Our regular prices are wonderful money- 
savers, because we buy our goods at Sheriffs’ and Receivers’ Sales, Factory Overstocks, etc. But 
once in a while we run across something very unusual even for us, and are able to offer what may be 
fairly called a truly extraordinary sale. When this happens, our hundreds of thousands of custom¬ 
ers find themselves in position to net a tremendous saving of brand new, top notch quality goods 
that if bought in the regular way would cost them two or three times our low bargain prices. You 
will realize the wonderful opportunity when we tell you that during this sale you can buy 
New Barb Wire, Less Than 
Two Cents Per Rod 
99 
Why We Are Called The “Price Wreckers 
Did you ever stop to think what becomes of the 
stocks of goods when a Manufacturer, Jobber or Big 
Retail Dealer goes bankrupt—"busted” as the Saying 
is? If the stock is sufficiently large, if the goods are 
new. clean and desirable, and the price is cut right 
to the bone, they find their way naturally to the 
Chicago House Wrecking Co.’s 40-Acre Plant for dis¬ 
tribution at one small added profit to their hundreds 
of thousands of customers who in this way get won¬ 
derful bargains many times for only a mere fraction 
of the cost to manufacture. There’s not another 
concern on earth that can meet our prices, simply 
because no other concern has the buying and econom¬ 
ical distributing facilities which we enjoy. 
Where Your Dollars Do Double Duty 
Every time you buy from us, you increase the 
amount of your savings account. We are a safety 
valve between the public and high prices. We recog¬ 
nize no Trust or Association—wo buy our goods under 
new and improved methods—none of the old time 
merchandise game about us. When you deal with 
us, your dollar takes on an added purchasing power. 
One trial will convince you and make you forever 
one of our good, reliable customers. 
We Sell Practically Everything 
Our stock includes practically everything “under 
the sun.” That means Building Material, Lumber, 
Roofing, Sash, Doors, Millwork, Wire and Fencing; 
Hardware, Plumbing Material, Heating Apparatus 
and Supplies; Furniture, Household Goods, Rugs, 
Stoves and everything needed to furnish or equip 
your home, your club or hotel; Groceries, Clothing, 
Dry Goods, Shoes, Furnishing Goods—every single 
article needed to clothe a man, woman or child; Sport¬ 
ing Goods, including fishing tackle, hunting outfits, 
tents, guns, harness and vehicles; Jewelry, Sewing 
Machines, etc. Y ou can’t think of a single manufactured 
article that we can’t supply you at a saving in price. 
Get A Copy of 1,000-Page Catalog—Free 
Our enormous stocks of merchandise are accurately 
described and illustrated in our mammoth 1000-page, 
illustrated wonderful Price Wrecker. You may have 
a copy, FREE. Write for it today. Also ask us to 
send you extracts from our unsolicited testimonial 
letters. We have thousands of customers who have 
bought roofing, fencing and other supplies from us, 
and have secured the same satisfaction we offer you. 
We were able to pick up this Lot at prices to Cap the 
Climax of any purchase We have ever made since we boughtthe 
Chicago World’s Fair. Now when we say "S-M-A-S-H Go Wire 
Prices, ” we mean every word of it! Not just a trifle lower than the 
lowest figures ever made on wire and fencing, but prices absolutely 
wrecked—busted—smashed to smithereens! You old-timers who have 
bought loads of wire will fully realize the wonderful opportunity in this 
sale when we say to you that we are selling New Wire Fencing at less 
than 1 cent a foot. You never had a chance like this before! 
Only A Mere Fraction of Its 
Real True Worth 
We want it distinctly understood that while we paid only a fraction 
of the real worth of these goods, and are making unheard-of low 
slaughter prices, yet we guarantee every foot of this material—Wire, 
Fencing, etc.,—to be exactly as represented and that would cost you a 
great deal more if bought in the regular way. In this Extraordinary 
Price-Wrecking Special Sale everything must go—nothing will be held 
back—you can buy Barb Wire, Smooth Galvanized Wire, Woven Wire 
Fencing, Nails of every size and description. Wire Gates, Posts,—in 
fact everything that comes under the classification of Steel and Wire— 
at prices that will net you a tremendous saving. 
Some Desirable “Odds and 
Ends” Included In This Lot 
Included in this Lot 67 is a collection of odds and ends such as bolts, 
screws, nuts, nails, etc., all brand new goods, of all sizes and kinds. 
Anyone who has use for them will find them tremendous bargains as 
long as they last. Do not overlook this lucky chance, even though you 
may not just now be in need of wire and fencing supplies. You surely 
can use them later, and by reserving your needs now, you will get the 
advantage of these extraordinary low sales prices that never occured 
before and in all probability will never occur again. 
The Largest Institution of Its 
Kind In The World 
The Chicago House Wrecking Co. is one of the leading commercial 
institutions of Chicago. Its plant covers over 40 acres. It is the most 
enterprising institution of its kind in the world. 
The capital stock of this Company is $2,000,000, which is sufficient 
evidence of our .responsibility. Any bank or commercial institution 
anywhere will confirm the responsibility of this Company. Ask the 
publisher of this or any other paper. 
We are known everywhere. Hundreds of thousands of satisfied 
customers will testify to our fair, square methods and wonderful ability 
to save them money. 
For twenty years this Company has been well and favorably known 
to hundreds of thousands of customers throughout this land, and our 
honest public dealings have made us friends everywhere. The nature 
of our guarantee under which we sell all our merchandise is so broad 
and binding that there is no possible chance for you to make a mistake 
in buying from us, because we always give satisfaction or money back. 
SPECIAL ROOFING SALE COUPON 
Chicago House Wrecking Co- 
35th and Iron Sts., Dept. M 37* Chicago 
Gentlemen: 
Without any promise to purchase, please send me 
Special Catalog prices, samples and lull particulars 
•f your Special Sale of Roofing. 
Name....... 
Address... B. F. D. 
County.State. 
No Advance Deposit Will Be Required 
This is your chance to lay in your roofing and wire supplies at a tremendous saving. But if 
you want to get your share of these bargains, you must send in your reservation at once. We want 
you to realize that this is a very unusual offer, and want to treat all our friends alike, but while 
we have what would be a large stock for any other concern, remember that we have hundreds 
of thousands of customers all over the country who regularly watch for our advertisements for 
special bargains for home and farm. We have never before offered such wonderful values. We 
expect even our big supply of these goods will be eagerly grabbed up by our regular customers 
who never buy a thing until they get our prices. No need, however, to buy now. Simply write 
us a letter, postal or mail coupon for samples, then state about when you will want your supply 
and we will hold it for you without deposit, or if desired we will make immediate shipment. 
Get our samples at once and our complete prices. They will startle you. You will be surprised 
at what a trifling cost you can now buy this brand new roofing, wire fencing, etc. Use Coupons! 
CHICAGO HOUSE WRECKING COMPANY 
35th and Iron Streets* Dept. M 37 $ Chicago 
SPECIAL WIRE SALE COUPON 
Chicago House Wrecking CP- 
35th and Iron Sts.* Dept. M 37* Chicago 
Gentlemen: 
