use 
THE RURAL NEW-YORKE 
November 23, 1912. 
40,000 people buy this car and 
reduce the cost for each other 
W ERE only one automobile made 
by a factory it would come sky 
high to the lone purchaser. It 
would cost thousands and thou¬ 
sands of dollars. 
But when 40,000 people insist that 
their car be built in one factory—-each 
car comes at the rock bottom price-— 
less than one thousand dollars apiece. 
This accounts for the exceptional 
value Overland buyers secure. Com¬ 
bined buying power—the 20th century 
economy factor—is the key. This is the 
reason folks talk “ Overland ” this fall, 
from Seattle to Savannah and Portland 
to Pasadena. Never before has there 
been such a car at such a price. It 
astonished the civilized world. 
The Overland 69T is the direct result 
of evolution. A limited output of good 
cars was the acorn from which the oak 
grew. The better Overlands became 
known—the more folks wanted them. 
The more Overlands made—the less 
each cost. Because the more raw mater¬ 
ial bought—the less the unit expense. 
Thus, every year, Overland prices have 
been reduced. 
Realize the tremendousness of this 
Overland production; try to visualize a 
procession of 40,000 Overlands. This is 
not an estimated output. Dealers con¬ 
tracted for 39,000 cars before a public 
announcement was ever made. Our 
output is 150 cars a day—nearly 1000 a 
week. Right now we are over 3000 cars 
behind our immediate shipping orders 
and have been for ninety days. 
How else—were it not for this won¬ 
derful production efficiency—could $985 
buy the highest priced features in motor 
Something new in 
a motor car hook 
It’s Free 
F RESH from the presses after months' 
preparation, we have just received a 
consignment of our big, interesting 
1913 book. Every one should have a 
copy. It is the most educational piece of 
motor car literature published. Nothing 
more complete can be secured. 
This book discusses motor car con¬ 
struction in general. Filled with vital 
information, written in good, understand¬ 
able style, it will be read with interest. 
The preparation and distribution of this 
book de luxe cost us thousands of dollars. 
This was absolutely necessary as our 
silent salesman. Our 2,000 agencies, as¬ 
sociated salesmen, district managers and 
factory representatives have never yet 
been able to call on all inquiries for Over¬ 
land information. So this book was pre¬ 
pared as an aid to them. We got it out 
in proper fashion—the way we always do 
things. 
This fine work is yours, free. Just 
drop us a postal and you’ll get it by 
return mail. 
Address Dept. 127. 
car construction ? Set the big quality 
features down on paper; balance them 
up in other cars; compare them ; study 
them; you cannot match them for less 
than $1200 in any other factory in Amer¬ 
ica. Size, strength, seating . capacity, 
wheel base, chassis construction, com¬ 
fort, beauty and finish — this model 
matches any $1200 car manufactured. 
Where in a car at less than $1200 car 
you secure a thirty horsepower motor— 
a wheel base of 110 inches—center con¬ 
trol, three-quarter floating rear axle and 
drop-forged I beam front axle, fitted 
with expensive Timken and Hyatt bear¬ 
ings ? The double set of drum type, in¬ 
ternal expanding and external contract¬ 
ing brakes—13 inches by 2^ inches— 
are not surpassed on $1500 cars. 
Consider the economy in buying 
equipment for 40,000 cars. Here on this 
$985 car you get the very finest acces¬ 
sories manufactured — those placed or 
$5000 cars. It has a Warner speedometei 
—the best made; it has a fine mohair top 
and boot; it has a clear vision wind 
shield; it has a self-starter and Presta 
lite tank. And all for the one price 
there are no “extras.” 
Our greatest problem is in supplying 
the demand. The entire 1913 Overland 
output is contracted for.. If you want ar 
Overland we advise quick action. 
See the Overland dealer, in youi 
vicinity. He is at your service. His 
name and address supplied by us if you 
wish. 
The Willys-Overland Company, Toledo, 
Self-Starter 
30-Horsepower 
5-Passenger Touring Car 
110-Inch Wheel Base 
Timken Bearings 
Center Control 
Ohio 
Warner Speedometer 
Remy Magneto 
Prestolite Tank 
Mohair Top and Boot 
Clear Vision Wind 
Shield 
