FLORIDA STATE HORTICULTURAL SOCIETY 
63- 
vor, a salad fruit, and as such is not ef¬ 
fected by other or competing fruits. 
Its popularity is assured whenever and 
wherever it makes its appearance, and re¬ 
gardless of other fruits competing for 
popularity. 
A desire for an orange or an apple may 
be satisfied by a grapefruit or a peach; 
but a desire for an Avocado will be satis¬ 
fied only by an Avocado or an Avocado 
salad. Is it not safe to assume that the 
palates of the masses of Americans will 
respond likewise as we grow more of the 
fruit and make it possible for more to 
enjoy it? 
The sterling qualities of the Avocado 
have hardly been touched upon. Its food 
value is comparable pound for pound with 
that of milk and eggs and meat. 
It is unfortunate, indeed, that this won¬ 
derful fruit cannot be produced from 
coast to coast in quantities to supply the 
demand for food for the masses; for 
young and old; to nourish the feeble, and 
give energy to the worker. 
The future of the Avocado and the 
probabilities as to financial success of its 
growers are so promising as to halt ex¬ 
pression of candid opinion and it seems 
evident from analysis of conditions that 
from the investor’s standpoint the Avo¬ 
cado offers possibilities never before 
equalled by any horticultural venture. 
