Creating a Cash Home Market for Unshipable 
Fruits 
C. E. Street, Avon Park, Fla. 
Mr President, Ladies and Gentlemen : 
While this organization is not pri¬ 
marily interested in the problem of mar¬ 
keting Florida fruits, nevertheless it is 
probably safe to say that the bulk of 
its membership is vastly interested in 
this question. 
The Florida Growers’ and Shippers' 
League is so closely associated with this 
organization that it is holding its annu¬ 
al meeting in conjunction with this So¬ 
ciety. The writer also notices that 
some of the active members of these 
two organizations are important factors 
in The Florida Citrus Exchange; hence 
he will take the liberty to say that a 
cash home market for unshipable fruits 
undoubtedly interests all three corpora¬ 
tions. 
In advancing his theory of how to 
create a cash home market the writer 
will endeavor to point out why these or¬ 
ganizations should seriously consider 
this problem and how they can solve it. 
Lest some of the things the writer in¬ 
tends saying be misconstrued, he de¬ 
sires to say in advance that he thor¬ 
oughly believes in the efficiency of co¬ 
operation; that he is an admirer of and 
a believer in the good work already ac¬ 
complished by each of these organiza¬ 
tions in the past. Supported by many 
of the best growers in the State, and di¬ 
rected by as fine brain and unsullied in¬ 
tegrity as can be found in this or any 
other State, these three organizations 
are destined to grow in usefulness to 
both the grower and-consumer. 
Why these organizations should con¬ 
sider the cash home market problem 
is easily answered, for the reason that 
the largest part of their membership 
have much of their worldly possessions 
tied up in groves of one kind or another. 
Also it is a fact that the cash home 
market is the most desirable market 
for the producer of any commodity. 
How best to solve this question will 
always be open to more or less debate, 
owing, largely, to the diversity of view¬ 
points from which it is approached. 
That the solution here offered is both 
practical and reasonable cannot be suc¬ 
cessfully contradicted is the belief of 
the writer. Hence the reason for ask¬ 
ing your consideration of this matter. 
The writer will mention grapefruit 
more particularly, but as all other un¬ 
shipable fruits can be handled in a 
somewhat similar manner, he means to 
say that practically everything said of 
the grapefruit will apply to the other 
fruits—yes, and to vegetables too. 
Many members have asked themselves 
228 
