230 
FLORIDA STATE HORTICULTURAL SOCIETY 
in many localities of California, as well 
as other places, finds it profitable to be¬ 
come a manufacturer. The sugar-beet 
raiser of Colorado has regretted many, 
many times that he ever allowed '‘The 
Trust” to become his manufacturer. 
The vine-raiser of New York realizes 
now that he would be in a safer posi¬ 
tion had he first occupied the manufac¬ 
turing field, and put up his own grape 
juice, instead of allowing outsiders to 
pre-empt it. 
That the Exchange does not occupy 
the sphere of influence its ambitions 
seek is known to all who are acquainted 
with the raising of Florida fruits. Could 
it fill the field it is trying to cultivate, 
in a more profitable manner, every 
grower would be more prosperous and 
the consumer would be better served. 
What, then, is the thing to do? Let 
the Exchange more securely harness 
manufacturing up with growing and 
selling. The producer will then soon 
find the permanent "hard road” to a 
lasting prosperity. Co-operative selling 
of the products of the field and grove 
will never be the success it should be 
till the co-operative manufacturing side 
is developed to its logical conclusion. 
How long would the Armour or Cudahy 
millions last if their packing houses 
threw away the hide, hair and tallow? 
If the Exchange demonstrated its 
ability to profitably handle all the fruit 
of its members—say, in some one local¬ 
ity first—every grower would soon be 
clamoring for admission. It would then 
fulfill its destiny. 
Yes, this is a dream, now; but brains, 
mixed with energy, judgment and per¬ 
severance—all of which are contained 
within the membership of either of 
these organizations—can soon make it 
a living reality. 
The factory that will turn the unship- 
able fruits into merchantable products 
will create a cash home market—the 
most desirable market on earth. The 
writer believes that the Exchange is the 
agency that can, if it will, accomplish 
this result. If it rises to the occasion, 
so much the better for the Exchange. 
At any rate, for the sake of the grow¬ 
er’s own best interest, let it be done co^ 
operatively. 
