67 
The Flower Grower, published by Madison Cooper at 
Calcium, New York, is the one magazine, above all 
others, which the gladiolus grower must have, not only 
for the information contained therein, but especially 
as an advertising medium. Something astounding the 
volume of business a small ad will bring if the prices and 
varieties are right. 
It is probably better that each ad contain prices • 
on one or more specific varieties. Thus it will pay 
its way and bring in business without extra corre¬ 
spondence. Other leading varieties may be mentioned 
and these will bring requests for price lists. It pays to 
advertise and to keep everlastingly at it. 
The grower of cut flower varieties in quantity will 
find of value The American Florist, 4405 Dearborn St., 
Chicago; Florists’ Exchange, 438 West 37th St., New 
York, and The Florists’ Review, Chicago. 
Each grower should be a member of the American 
Gladiolus Society. This Society is doing a great work 
for the gladiolus and it is the patriotic duty of each 
grower to help. Their hand book is also a valuable 
medium of advertising. 
PACKING AND SHIPMENT 
Great care should be used in packing for shipment. 
We have received packages through the mail in frail 
pasteboard boxes which have been partly crushed in 
transit and wrapped in such thin paper that the con¬ 
tents were exposed and could easily have dropped out. 
Sometimes the bulbs or bulblets were in flimsy paper 
sacks which were broken open, letting the contents 
mix. Now such a shipment never pleased us and we 
do not send in a repeat order to a grower so careless. 
