Electric Self-Cranking and 
Electrically Lighted 
€( 
54 ” Phaeton $2450 Complete 
These Only Are The 
Cars You Should Buy 
While there are approximately 250 different makes of automobiles on the American 
market, it is not so difficult to choose a car that will prove satisfactory. Your neighbors 
tell you of their experiences. The dealers speak in highest terms of the cars they sell. 
You are appealed to from practically every angle to consider the advisability of this car 
and that car. 
But in all this there is apt to be much confusion as to what car can really be trusted 
unless you bear in mind easily understood conditions that often result in selecting the very 
car you should not have bought. 
If you will bear these facts in mind in weighing the guarantee of each car it will save 
you much worry. 
These Are The Cars 
You Should Not Buy 
Cars offered at a cut price should never 
be purchased. Just think what effect a 
cut price has upon the second-hand value 
of the car when you want to sell it. In 
reality the apparent price reduction means 
no more, so far as actual value is concerned, 
than does the offer of a quoted $25 suit of 
clothes at $14. The suit never was worth 
$25, it is out of date or the dealer is losing 
money. 
If the dealer is so poor as a business man 
that he will sell cars at no profit,- he is an 
unsafe man with whom to trade. 
Every time a dealer fails he does inestim¬ 
able injury to the manufacturer in shaking 
the confidence of the people [of the com¬ 
munity in the car and also depreciates the 
market value of your car. 
Be sure also that the manufacturer is 
prosperous. Be sure he has had years of 
successful experience. New companies 
may have a well designed car, sufficient 
capital and the intention to give generous 
values, but are unable to always produce 
just what they intend because a smoothly 
working organization of men cannot be 
quickly perfected. 
A Car You 
• >• • • > « ; 
Can Trust 
Howard E. Coffin, America’s foremost 
engineer, and his board of engineers—48 
in all—combined in building the new 
HUDSONS. 
The ‘‘37,” the four-cylinder car, is a 
masterpiece of its type. The “54,” a Six, 
is offered as the equal of any motor car 
ever built at any price. 
Road performance, comfort of riding, 
deep, luxurious seats, small maintenance 
cost, long service without attention further 
than lubricating and cleaning are distinc¬ 
tive qualities. 
With 48 experts, each a specialist in 
some feature of motor car construction, 
you can see how improbable it is that any¬ 
thing essential to value, comfort or service 
can have been overlooked. 
Several thousands of these cars are now 
in the hands of owners. They are giving 
satisfactory service over every kind of road. 
Many have been driven thousands of miles 
without even requiring the use of a screw 
driver, wrench or hammer to make adjust¬ 
ments or repairs. 
Don’t expect to buy a HUDSON at a 
discount. You must pay just what your 
neighbor pays—no more, no less. 
Send forcatalog of either the “37” which 
sells at $1875, or the “54” the Six, at 
$2450. The prices are f. o. b. Detroit. 
Or go to a HUDSON dealer and he will 
prove their value in a hundred different 
ways. 
Bodies for either car are furnished in 
Touring car, Phaeton—five-passenger— 
and two-passenger Roadster. Cars are 
fully equipped with electric self-starter, 
electric lights, speedometer, clock, wind¬ 
shield, top, demountable rims, extra rim, 
tire holder and everything needed ready to 
operate. 
Important Notice 
All the leading makers find this year, because of the unusually fine weather of the past winter, that they have 
more orders than they have cars. 
Therefore whatever car you choose should be ordered now. Otherwise you will not be able to get any of the 
makes it would be safe for you to buy. 
See the Triangle on the Radiator 
Hudson Motor Car Company 
7621 Jefferson Ave., Detroit, Mich. 
213 
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