846 
a'HIS re.UKA.Iv NEW-YORKER 
PUBLISHER’S DESK 
Robert J. Kellogg, who says he is the 
president of the Kellogg Music Company, 
of No. 1431 Broadway, and the author 
of “Has the Bull Moose Got Your Goat?” 
was arraigned before Commissioner 
Shields yesterday, charged with using 
the mails to defraud. He was held in 
$1,000 hail for examination. Post Office 
Inspector Mayhew, in his complaint, 
swore that Kellogg on March 10 devised 
a plan to defraud Miss Alla E. Porter 
Bennett, of No. 6259 Arch Street, West 
Philadelphia. Kellogg is alleged to have 
promised Miss Bennett that for $21 he 
would write the music for any songs she 
might send to him. Advertisements to 
that effect, it is charged, brought many 
letters from all over the country.—Daily 
Paper. 
This is an old game. It is really a 
play on our vanities. We create some¬ 
thing in verse and whether it has merit 
or not these music publishers tell us it is 
wonderfully clever; and assure us they 
can make a fortune for us. But with all 
the prospects of profits and wealth that 
must reach us through the music publish¬ 
er’s hands, he will take no chances. We 
must first send him the cost of publish¬ 
ing. This is what he is after, and when 
he gets the remittance his interest wanes. 
Of course, we have responsible and reli¬ 
able music publishing houses; but they 
work no such game. It is only the 
fakers who are so anxious to make you 
famous and rich. 
Another land company has been incor¬ 
porated here, to develop a tract on each 
side of the Alabama and Mississippi line, 
near Wilmer, Ala. Cincinnati men will 
do the shearing of the western sheep. 
Probably the office will be in one State 
and tbe shearing shed in the other, so as 
to dodge the courts. M. A. P. 
Alabama. 
We give space to the above comments 
because it so tersely expresses what one 
may expect from land promotion schemes. 
If anyone has any doubts about this es¬ 
timate of the land promotion schemes, it 
may be more assuring to him to know 
that this comes from one of the big and 
best known men of the State of Alabama. 
I have been elected president of a 
branch of the Dairymen’s League. The 
farmers are subscribing stock, but we 
are holding list for information and to 
hear from you. We want to be satisfied 
that it is not a scheme to sell stock and 
make a haul and then disappear. We 
want to know how much is promotion 
stock and who is to hold the control of 
51 per cent. milk. 
The Dairymen’s League was incor¬ 
porated in 1907, under the laws of the 
State of New Jersey with authorized 
capital of $100,000, shares of which are 
$2.50 each. The plan is to allow pro¬ 
ducers one-tenth of a share for each cow 
in the subscriber’s dairy. Ten cows qual¬ 
ify the producers for one full share. The 
permanent organization was not com¬ 
pleted until January 29, 1910. Up to 
December 1, 1911, the total income was 
$11,097.4S, and the expenses $8,137.97, 
leaving a balance of $2,959.51. Decem¬ 
ber 1, 1912, the income showed a total 
of $10,930.59; and the year’s expense 
$6,413.21, leaving a balance of $4,517.38. 
The proceeds thus far have been used 
to extend the organization. The secre¬ 
tary and treasurer .are the only paid 
officers, and their combined salaries are 
only $700 per year. The officers make 
a full and detailed financial report and 
are giving proper accounting. Of course, 
this is an organization for mutual bene¬ 
fit, and at this stage cannot be called an 
investment in the usual sense; but, if 
properly followed up it should prove of 
great benefit to milk producers. The 
management now feel that the organiza¬ 
tion is sufficiently strong to take an ac¬ 
tive part in conduct of milk producing 
business of its membership. Many lo¬ 
calities are equipped with their own re¬ 
ceiving stations and several are now in 
the process of construction. This places 
those localities in a position to handle 
their own products, if satisfactory terms 
cannot be made with milk buyers. We 
would like to see tbe Dairymen’s League 
incorporate under the new co-operative 
law; and place itself in a position to con¬ 
trol tne products of its members. It 
could then get right into the city trade 
and market the milk in its control. 
I have now been reading The R. N.-Y. 
for over 40 years, and although at my 
desk in the editorial rooms of a well- 
known New York trade paper, I receive 
over 160 different papers and magazines 
monthly, all have to give way when The 
R. N.-Y. arrives until I have read it 
through, advertisements and all. It first 
came to my notice when I was on a farm 
near Weedsport, N. Y., in 1875, and was 
my closest companion on another farm 
near Marcellus, Onondaga Co., N. Y., in 
1S82 and 1883. In Detroit, Mich., in 
1907 and 190S, it was the only New 
York paper I cared to receive. Since 
June, 1906, it has been a weekly visitor 
to my New York City home. Now, hav¬ 
ing had some years' experience on a 
farm (first as an ordinary farm hand at 
$15 a month), and later having had 25 
years’ experience in the publishing busi¬ 
ness, starting as “printer’s devil” and 
rising first to compositor, then succes¬ 
sively to foreman of composing room, 
foreman of job room, subscription and 
advertising solicitor, telegraph editor, 
city editor, editor and business manager, 
I feel that I have had an experience that 
should qualify me for either praising or 
criticising a farm paper. Among the 
most interesting to me of The R. N.-Y.’s 
departments are the Hope Farm Notes, 
and I enjoy every line that H. W. C. 
writes, but as I paid my way through 
school and a year in high school with the 
profits from a flock of White Leghorns 
numbering about 300, and sold eggs di¬ 
rect to consumer for eating purposes 
only, I am afraid I can’t verify his the¬ 
ories as to the losses on keeping more 
than one hundred hens. Now the “Pub¬ 
lisher’s Desk” is an excellent thing, and 
no doubt has saved its readers thousands 
of dollars, but I have a suggestion to 
make that I believe will save The R. 
N.-Y.’s readers many more thousands 
both in money and time, and will also 
greatly increase its power for good and 
give it more financial support with 
which to fight the frauds. My only 
fear is that Mr. Dillon’s overwhelming 
modesty will prevent him from publish¬ 
ing it and if so it will have to wait till 
he is away at the New York State Fair, 
when an effort will be made to bribe his 
printer, with a “baked apple a la Col- 
lingwood” or a basket of Connecticut 
“Peaches a la Hale,” to publish it for 
his own good, even against his will. It 
is this: Put a sign up, in a place where 
all callers at your farm will see it, read¬ 
ing : 
I BUY FROM RURAL NEW- 
YORKER ADVERTISERS 
ONLY. 
If the articles you have to sell 
are not advertised in that publica¬ 
tion please pursue your travels 
and save your time and mine. 
There are few sure things in this life, 
but if you put up such a sign and then 
live up to its wording, you can put all 
the fake goods you buy in your eye and 
see none the worse for them. 
This would at once eliminate all chance 
of your spending good money for worth¬ 
less goods; would benefit every concern 
now using The R. N.-Y.’s advertising 
columns, and would compel many other 
good houses to use them (to their own 
profit) and would practically exterminate 
the reasons for “Publisher’s Desk’s” ex¬ 
istence and give Mr. Dillon room for 
more articles on “Marketing Farm Prod¬ 
ucts” which to my mind is the crying 
need of the day. This contribution is 
now far longer than I intended to make 
it, so will conclude after telling you that 
by next year I expect to own a farm in 
Central New York, and then you may 
expect to hear of the trials and tribula¬ 
tions of another “back-to-the-lander” 
through the columns of our favorite pa¬ 
per. F. H. L. 
New York. 
We have many letters from enthusias¬ 
tic friends for this and other depart¬ 
ments of the paper that we cannot for 
various reasons publish. We are im¬ 
pelled to give this space, as it expresses 
a sentiment felt by many old-time 
friends of the paper. The signboard 
suggested by our good friend would be a 
cinch for The R. N.-Y. With 130,000 
such signs on 130,000 of the best farm 
gates of the country, the task of keeping 
bad advertisers out of the paper, would 
be more of a job than soliciting good 
ones to come in ; but if anyone were to 
take the suggestion seriously we would 
hesitate to express it. Publishers with 
promotion tendencies are constantly 
working up schemes to influence readers 
to patronize advertisers with a view of 
increasing their advertising business. 
Our theory is that the paper in all its 
parts should be for the benefit of the 
subscriber; and not the subscriber for 
the benefit of either the advertiser or the 
publisher. Acting on this principle we 
have tried to make the standard of our 
advertising columns so high that the sub¬ 
scriber would be fully protected, if he 
choose to patronize them; but we have 
gone outside of this and done what we 
could to warn our friends against those 
subtle schemes which we would not ad¬ 
vertise, but which may come before them 
in other ways and cause them losses. We 
never did and we never will develop 
schemes to influence our people to 
patronize advertisers. We see to 
it that they may patronize the ad¬ 
vertisers in the paper safely, if it is to 
their interest to do so, otherwise not. 
Grateful for a voluntary service, we 
could not demand or solicit a test of loy¬ 
alty from those we are bound to serve. 
J. J. D. 
Formic Acid. 
I have heard of a medicine called 
formic acid, discovered by some French 
scientists, which will make anyone strong 
and well. What is it and where can 
I get it? I read about it in a news¬ 
paper, which told of remarkable prop¬ 
erties. w. b. c. 
Oneeo, Conn. 
Formic acid is a well-known organic 
acid found in considerable quantities in 
the bodies of red ants and in the poison 
of bees, as well as in many other places. 
In concentrated form it is a fuming 
liquid which is strongly antiseptic, and 
which will blister the skin if dropped 
upon it. It has little or no place in 
medicine, and does not possess the life- 
giving properties that you have seen 
ascribed to it, the newspaper statements 
that you quote being purely imaginary. 
While taking it cannot make anyone 
twice as strong as before, a small dose 
administered by a wasp has frequently 
been known to make one more than twice 
as active. _ M. b. d. 
Cut Prices. 
In your editorial on page 758 you state 
you cannot see why the cutting of a re¬ 
tail price of a patented or trademarked 
article is injurious to the owner? Let 
me tell you why. The retail profit is a 
tool or instrument by which the owner 
or manufacturer carries on his business. 
He cannot deal direct with his pur¬ 
chaser as you do, but must depend on job¬ 
bers and retailers to market his product. 
He therefore should have protection from 
business pirates, who form a desire to ad¬ 
vertise something else and sell a more 
profitable article in place of his well- 
known and established goods. Cut prices 
make it unprofitable to dealers to carry 
his goods and difficult for the consumer 
to get them. In other words, the “cutter” 
breaks or destroys the “tool” by which 
he carries on business. They should have 
no more right to do this than to break 
your printing press. No one cuts a price 
to sell more of a patented article—they 
cut it to advertise and sell something else 
at a greater profit. Bear in mind, these 
goods are not necessities of life, like coal, 
flour, etc., anyone can exist without 
them; the demand is made by the good 
money of the owner spent with you news¬ 
paper men. The would-be purchaser is 
satisfied to pay the price till he meets 
the “cutter” who sells him something else. 
No, sir; that decision is wrong and should 
be reversed. “fair play'.” 
R. N.-Y.—This opinion is given by a 
manufacturer who does not think the 
statement about these patented goods a 
fair one. On the other hand we have 
letters from business men who say that 
this law or rule to permit price cutting 
will act to “reduce the high cost of 
living.” 
July 12, 
When you write advertisers mention The 
R. N.-Y. and you’ll get a quick reply and a 
“square deal.” See guarantee editorial page. 
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