1013. 
THE RURAL NEW-YORKER 
099 
Reo the Fifth 
Now $220 Less 
Last season’s model of Reo the Fifth, 
with electric starter and complete equip¬ 
ment, sold at $1,395. And the year was 
our record year, exceeding our previous 
year by 25 per cent. 
Now we have added many improve¬ 
ments. And, without sacrificing one feat¬ 
ure, without skimping one part, we are 
quoting the car at $1,175 complete. 
This is how we have done it: 
The best electric starters cost much less 
this year. Our chassis is standardized. 
Our capacity is largely increased. 
All the special machinery, jigs and tools 
for this chassis have been charged against 
previous output. These items from now 
on are wiped out from our cost. 
So we offer you now the best car that 
R. E. Olds ever built. We offer the hand¬ 
somest car that ever went from this fac¬ 
tory. And we offer a price $220 less than 
a car of this class ever sold for. 
This is the greatest innovation which 
has ever been offered in the history of the 
Reo concern. 
Many Improvements 
Reo the 
The New Things 
Now comes this car with a new- 
style body—a low, rakish, low-hung 
body. A wider body. A cowl-front 
body with a gondola buck—the very 
latest mode. 
The instrument board, with all in¬ 
struments set flush, is brought within 
reach of the operator. 
The windshield is ventilating, clear 
vision and rain vision. The search¬ 
lights have dimming attachment. 
The upholstering is deep and soft. 
There’s a new-style tire carrier on 
the back, which also holds the tail 
light and the number tag in a man¬ 
ner which complies with all laws 
We add an electric horn. 
The transmission has been changed 
in ways which accomplish utter si¬ 
lence. 
Fifth with 
Electric Starter 
Electric Lights 
Now Reo the Fifth comes com¬ 
pletely equipped with all that modern 
cars require. No extras are needed. 
Electric self-starter—electric lights. 
Speedometer—windshield—electric 
horn. 
Mohair top, curtains and envelope. 
Extra demountable rim. 
Tools, robe rail, etc. 
Our Exclusive 
One-Rod Control 
This car alone has our center rod 
control. A rod which connects di¬ 
rectly with the gears. No outside 
levers, no connecting links. 
The gear shifting is done by mov¬ 
ing this rod only three inches in each 
of four directions. And the rod isn’t 
in the way. 
No side levers, no brake levers. 
Both brakes are operated by foot 
pedals. The driver’s entrance from 
either side is clear. These appealing 
features are found in no other car. 
Every Feature 
Retained 
We still retain every costly feature 
which made this car distinctive. It 
is still the best car R. E. Olds can 
build, after 26 years’ experience. 
The steel is twice analyzed, so the 
strength is made certain. Each vital 
part, at much added cost, is given 
50 per cent over-capacity. 
The gears are tested for 75,000 
pounds per tooth — the springs for 
100,000 vibrations. 
The car is over-tired. We use 15 
roller bearings and 190 drop forgings. 
The carburetor is doubly-heated. 
All the extremes, all the costly pre¬ 
cautions which made this car famous 
are here. All the tests and inspec¬ 
tions— all the margins of safety—all 
the utter exactness. This car is built 
for low cost of upkeep, and to run 
year after year as well as it runs when 
new. 
Now with all these unique features, 
with all these improvements, we quote 
you a saving of $220. That’s the result 
of three years’ concentration on a 
single model. Such a car at such a 
price would be otherwise impossible. 
Look where you will, you will not 
at this price—nor anywhere near it— 
find a car you would think of pre¬ 
ferring. 
We have dealers in a thousand 
towns. Go see this new model and 
ask when you can get one. Also 
write for our catalog with full speci¬ 
fications, details and comparisons. 
R. M. Owen & Co. t!" Reo Motor Car Co., Lansing, Mich. 
Canadian Price, $1,575. Factory, St. Catharines, Ont. 
