1050 
THE RURAL N EW-YORKEre 
September 20, 1013. 
1=0,000 ordered in 30 days 
UR 1914 iiiouel was announced last month. 
Thirty days after this announcement we 
had on hand immediate shipping orders for 
more than 10,000 cars. This represents a 
business of over $10,000,000.00. Such an instantan¬ 
eous demand can only be attributed to the sheer 
force of superior merit and greater value. 
The newest Overland is in every essential re¬ 
spect the greatest automobile we have ever pro¬ 
duced. But in the very face of an unusual value 
increase , the price has been 
materially decreased. 
Now “get” these funda¬ 
mental value facts. 
The motor is larger and 
more powerful. It is rated at 
35 horsepower and will de¬ 
velop 50 miles an hour on an 
ordinarily good road. 
More power and speed for 
less money than ever before. 
The' wheel base has been 
increased to 114 inches. Most 
$1200 cars have a shorter 
wheel base than this. 
More wheel base for less 
money than ever before . 
Brewster green, edged with lighter green striping 
and neatly trimmed in polished nickel and aluminum. 
It has a full cowl dash. 
More comfort , beauty, style and elegance for less 
money than ever before. 
The equipment is finer and more complete. 
It includes one of the very best electric lighting 
systems. All lights are electric. 
More costly equipment for less money than ever 
before. 
These greater and newest 
value additions are made pos¬ 
sible by an enormous increase 
in our annual output. For 
1914 we will manufacture 
50,000 cars, the greatest 
production of its kind in the 
world. Operations on such 
a gigantic scale permit the 
consistent use of more money 
saving manufacturing equip¬ 
ment and enlarged factory 
facilities. As such opera¬ 
tions and additions bring the 
manufacturing costs down, 
they, in turn, bring the retail 
price down . 
0 = 
$950 
Completely Equipped 
f. o. b. Toledo 
With Gray & Davis Electric 
Starter and Generator—$1075 
Full electric lights 
Storage battery 
35 horsepower motor 
114-Inch wheelbase 
Timken bearings 
Splitdorf magneto 
Cowl dash 
Schebler carburetor 
Three-quarter floating 
rear axle 
33 x 4 Q. D. tires 
Brewster green body with 
light green striping, nickel 
and aluminum trimmings 
Turkish upholstery 
Mohair top and boot 
Clear vision windshield 
Stewart speedometer 
Electric horn 
Flush U doors with disap¬ 
pearing hinges 
The tires have been made larger. They are 
now 33x4 inch Q. D. which means greater comfort 
and less upkeep expense. 
More tires for less money than ever before. 
The tonneau is roomier. The upholstery is 
soft, comfortable and luxurious. The car’s ap¬ 
pearance is handsomer than any of our pre¬ 
vious models. It is richly finished in dark 
Go to the nearest Overland dealer. Inspect 
this car from a mechanical standpoint; from an 
efficiency standpoint; from an economical standpoint 
and from an artistic standpoint, and then you’ll 
realize and acknowledge this car to be the world’s 
latest and greatest automobile value. 
Handsome 1914 catalogue on request. 
Please address Dept. 127 
The Willys-Overland Company, Toledo, Ohio 
i 
