1913 . 
the rural new-yorker 
1323 
Why the Farmer is Buying the “Six” 
Some folks wondered last year whether American farm¬ 
ers would buy six-cylinder cars. 
We can answer that question. 
American farmers are buying Studebaker “SIXES”— 
hundreds and thousands of them. 
There never was any doubt in our mind that country 
and city alike would flock to the “Six” as soon as 
Studebakers were able to bring the price of the “Six” 
down where it belonged by enormous massed pro¬ 
duction. 
Nobody has ever seriously disputed the superior smooth¬ 
ness of the “Six.” 
It has just been a question of whether or not the aver¬ 
age man could afford to pay for that superior smooth¬ 
ness. 
We all like greater comfort and ease—but we can’t all 
buy it—and so Studebakers began to plan three years 
ago to eliminate the question of excessive cost. 
This is the second year the Studebaker “SIX” has 
been marketed. 
But it embodies THREE YEARS of continuous research 
and refinement. 
You’re not buying a “Six” experiment—the experiment¬ 
ing was done three years ago. 
The Studebaker “SIX” designer we consider the fore¬ 
most “Six” enginer of America. 
And incidentally he had brought a “Four” to perfec¬ 
tion years ago before the first “Four” was marketed 
by any other American company. 
High Prices Not Necessary 
We knew that the high prices people had been asked to 
pay for “Sixes” were not necessary. 
We knew that wflth the proper volume we could reduce 
those prices, tremendously. 
We started out to do it and we’ve done it. 
We’ve accomplished in the “Sixes” exactly what was ac¬ 
complished in the “Fours” several years before. 
Of course the farmer is buying the “SIX” now that it 
is within the bounds of reason. 
He didn’t need to be told—you didn’t need to be told— 
that all those folks who had been paving $2,500 and 
$3,500 and $5,000 for six-cylinder cars year after 
year were actually getting something for their money 
in the “Six” engine that they didn’t get in the “Four.” 
Some of them, of course, bought “Sixes” on the prin¬ 
ciple that what costs the most, must be the best. 
That’s a foolish principle. 
And some others bought “Sixes” because it was “fash¬ 
ionable” to buy them. 
That’s a still more foolish principle. 
But the bulk of the American people are not foolish, and 
they haven’t been paying high prices for the “Six” all 
these years for nothing. 
They did get something for their money in the “Six.” 
It’s no discredit to the Studebaker “FOUR” to say that 
it isn’t a Studebaker “SIX.” 
They represent two different engineering principles—or, 
rather, the “Six” is an extension of the “Four” prin¬ 
ciple. 
The “Six” to use a card-playing expression: “sees” 
the “Four” and goes it two better. 
It’s just two cylinders better—or to be precise, just two 
cylinders smoother—than the “Four.” 
Some folks are still satisfied with a one-cylinder car. 
They are willing to get over the ground with an en¬ 
gine which chugs—and rests—and then chugs again. 
Others still drive the ancient two-cylinder—that’s two 
chugs—and rest—and two chugs again. 
A stiff greater number, of course, prefer the “Four” 
where there is no chug at all and practically no 
pause at all, but just a nice, sweet smooth, rippling 
motor. 
And carrying the principle still further, a great many 
others like a little extra element of sweetness and 
smoothness—and they get it, and get it in a super¬ 
lative degree in the Studebaker “SIX.” 
But. it never could have been a popular principle—this 
“Six” principle—if the Studebaker hadn’t made it 
popular by adjusting the price. 
“SIX” Now a Democratic Car 
It was an exclusive, aristocratic car before, and Stude¬ 
bakers have made it democratic and universal. 
It’s just one more illustration of that progress in civil¬ 
ization which makes it harder and harder for the very 
rich man to buy anything that is really worth any¬ 
thing, which a man with less money can’t buy also. 
The horse, the telephone, the telegraph, the motor car, 
and now the six-cylinder motor car —all these were 
rich men’s privileges once upon a time and now we 
can all buy them and enjoy them just as much as the 
richest man in the world. 
That’s just what the Studebaker “SIX” has done—it 
has spoiled a rich man’s monopoly. 
Perhaps it isn’t charitable, but Studebakers get a sort 
of satisfaction out of the thought that this Stude¬ 
baker “SIX” when you drive it along the road, may 
meet a very rich man who will wonder what it is he 
has got in his car that you haven’t got in yours. 
What More Can You Get? 
And what has he got—what can he get? 
Go .and look at a Studebaker "SIX” and ride in it and 
study it point by point and try to figure out what 
more his $5,000 buys him. 
He hasn’t got a better six-cylinder engine. 
He hasn’t, because there isn't a better six-c-vlinder en¬ 
gine in the world than a Studebaker. 
And while we are on that subject, let us drive that 
thought home. 
A "Six” in order to be surely and absolutely “right,” 
ought to be a manufactured “Six” in the strictest 
sense of the word. 
And there aren’t many manufactured “Sixes” that sell 
for less than $3,500. 
There aren’t any manufactured “Sixes” that don’t sell 
for several hundred dollars more than the Stude¬ 
baker “SIX.” 
And there are a number of assembled “Sixes” which 
sell for more—much more. 
There are more than six thousand Studebaker opera¬ 
tions in the Studebaker “SIX.” 
And there is more than $5,000,000 worth of special 
“SIX” machinery and equipment engaged in these 
six thousand operations. 
There is no guess work, no “nearly-right,” no “almost- 
fit,” about the gathering together of all these parts 
and units upon which accuracy depends. 
We don’t guess—we know—about every one of the six 
thousand operations. 
You know why the Studebaker “SIX” is smoother, don’t 
you.'' Ye’ll refresh your memory in as few words as 
possible if you’ve forgotten. 
There’s half again as much power in the Studebaker 
SIX motor than there is in the “FOUR.” 
Yet there isn’t a proportionate increase in the weight 
of the Studebaker “SIX.” 
Of course the motor of the “SIX” lifts its car along 
just that much easier—without strain—without work¬ 
ing to the limit; with reserved strength and endurance 
always. 
But more than that, there is the greater number of 
power impulses to any given number of revolutions. 
"hat swhy there’s no vibration in the Studebaker 
klX —just a powerful, even impulse that has given 
a new meaning to motoring. 
And the “FOUR” is Right, Too 
In conclusion, this is the way we sincerely feel: 
Y e don t believe that human skiff and ingenuity can 
possibly make the Studebaker “FOUR” any more 
“right”—to use bad grammar for a moment—than 
it is. 
We believe the wheel base is exactly right—that it 
shouldn’t be any more and it shouldn’t be any less. 
After years of education and experience in building tens 
of thousands of motors, we believe the engine dimen¬ 
sions are likewise exactly right. 
We believe that we have brought to its construction 
practically every essential feature that a car of this 
type should embody. 
believe that. we have brought to its construction 
the last word in design and engineering skill. 
io have more than the Studebaker “FOUR” offers is 
beyond the ability of any other four-cvlinder car to 
^ give you. 
To go beyond it. you must go to the Studebaker “SIX.” 
American Farms and Small Towns are Buy¬ 
ing $25,000,000 worth of Studebaker Cars 
I he farmers of America and residents of the small towns find 
Studebaker cars so good that they are spending $25,000,000 
for them—buying more than half our output. 
The expenditure of this huge sum for one make of car indicates 
two things: That the Studebaker presents a real tangible 
excess in value; and that the 
American farmer is an expert 
judge of motor cars. 
Send today for our new Proof Book, and 
complete specifications and details of the 
Studebaker 
“FOUR” Touring Car - 
“FOUR” Landau-Roadster 
“SIX” Touring Car - - 
“SIX” Landau-Roadster - 
“SIX” Sedan 
“25” Touring Car - - - 
“35” Touring Cat 
“35” Coupe. 
Six-Passenger “SIX” - - 
- $1050 
$1200 
- $1575 
- $1950 
- $2250 
- $ 885 
- $1290 
- $1850 
- $1550 
line. 
The Studebaker Corporation 
105 P i q u e tjt e A v e . 
Detroit, Michigan 
BUY IT BECAUSE IT’S A STUDEBAKER 
SIX 
Electrically Lighted 
Electrically Started 
Seven - Passenger 
