So 
FLORIDA STATE HORTICULTURAL SOCIETY. 
cause that is a Porto Rican market un¬ 
til late in the season. 
There is another point I want to 
bring out. What are we going to do 
with all the fruit we are growing? You 
are encouraging the constant planting 
of citrus groves in Florida. Nursery¬ 
men are encouraging people to plant 
in every point and country they can 
reach, and they can reach practically 
all of them. Cuba is putting out large 
quantities of grapefruit. I believe their 
oranges have not proved to be a suc¬ 
cess so far as this market is concerned. 
Now, if we have increased crops, we 
have to have an increased market. 
Where are you going to find it, and how 
are you going to find it? 
Now, you will all agree with me 
when I say there is no other such won¬ 
derful country under the sun as these 
United States. We could treble the three 
million boxes we sold this year and not 
satisfy the demand, if the oranges were 
properly put on the market. California 
shipped this year the largest crop of 
fruit she ever produced—48,000 cars, 
20,000,000 boxes of citrus fruits—and 
she has secured uniformly good prices 
on practically all of it. 
Some of our friends say it is a ques¬ 
tion of supply and demand. Well, now, 
is it? Go back, say, twenty-five years. 
How much demand was there then for 
Quaker Oats, or Corn Flakes, or any 
other cereal? How much of these ce¬ 
reals are consumed today? These ce¬ 
reals were produced before there was 
a demand, and after the demand was 
created, can you imagine the enormous 
production? Now—you have the sup¬ 
ply; if you support us properly, we will 
create the demand. Without organiza¬ 
tion, how are you going to do it? My 
friend, you will never do it, except 
through co-operation and organiza¬ 
tion, as is the Florida Citrus Exchange. 
Some of our far-sighted growers in 
Florida, less than two years ago, after 
a great deal of hard work, pulled to¬ 
gether and organized the Florida Cit¬ 
rus Exchange for that very purpose. 
What has the Exchange accomplished 
since then? You will find many grow¬ 
ers who will tell you it has accom¬ 
plished only dissatisfaction. 
I don’t suppose we get much credit 
for it, but, do you know, that about the 
first thing the Florida Citrus Exchange 
did was to put into the real estate busi¬ 
ness an enthusiasm that has enabled 
the real estate men to sell more in the 
last twelve months than they did in 
five years before? 
Although the Exchange this year 
has handled less than 25 per cent, of 
the output of this State, there is hardly 
a man who will not say that it has 
given a stability to the citrus industry 
that it never had before. 
There may be some here who do not 
understand the formation of the Flor¬ 
ida Citrus Exchange; doubtless there 
are many in the Exchange who do not 
understand it. When the Florida Cit¬ 
rus Exchange was formed, it was mod¬ 
eled after the California Exchange, but 
it was formed in a totally different 
way. The California Exchange came 
by evolution. A few growers got to- 
