FLORIDA STATE HORTICULTURAL SOCIETY 
27 
papers an instance of where a consumer of 
oranges was deploring the fact that he 
had been stung in buying California or¬ 
anges as he said that he could get a full 
tumbler of juice from two Florida or¬ 
anges where it took seven Californias to 
produce the same amount, and the quality 
of the Florida juice was much superior 
to the California. Well, we trust he has 
learned a lesson and in the future purchase 
none but the best, viz., Floridas. 
Hume: In continuing this portion of 
our program I am going to ask Mr. Skin¬ 
ner to speak along this line at this time. 
Skinner: Mr. President, Ladies and 
Gentlemen—I was asked a few minutes 
ago to speak a little on the importance of 
quality in the marketing of citrus fruits. 
When I bring to my mind the word qual¬ 
ity in fruit, my mind immediately resorts 
to the names of Sampson, Wartmann, 
Green Label, Blue Goose and certain oth¬ 
ers. These names stand for quality in 
fruit. Back of these men was the soil. 
The soil is of the greatest importance. If 
you look at the grove of Mr. Sampson you 
will see quality of soil to start with. Look 
at Wartmann’s beautiful groves. That 
brings back the remark of Mr. Sampson 
made years and years ago in 1890. He 
made the remark that it was the extra 50 
cents he was after that no one could take 
from him. The railroad company could 
not take it from him. That extra 50 cents 
is alone. He says that it is that extra 50 
cents I am after, and he is here and he 
may remember that conversation. 
We cannot plant pineapple oranges on 
high pine lands. If you plant on high pine 
lands, plant stuff that is adapted to it. 
Don’t put pineapple oranges there. My 
experience is that when you put them on 
high pine lands they are not at home. If 
you have the soil for pineapple oranges 
plant pineapple oranges on it and nothing 
else. We want to be awfully careful about 
this quality of fruit. I have not men¬ 
tioned the government men, Shamel and 
Scott, who are devoting their energies to 
producing quality of fruit. Mr. Yothers 
is trying to help us and Mr. Winston is 
devoting his energies that we may have 
quality in fruit. 
There are a few ways and means to pro¬ 
tect yourself from pests and other things, 
and if we will not be bull-headed, can get 
that extra 50 cents. 
Hume: Mr. Burton, will you please 
continue this discussion for us. 
R. P. Burton: Mr. Chairman, Ladies 
and Gentlemen—I had not intended to 
make a talk when I came here, but came to 
listen. In fact, the longer I am in the 
citrus fruit business the more I have to 
listen and the less I know. I happen to 
belong to the old school who began in the 
citrus business when the men considered 
themselves unfit if they did not get into 
hammock land on which they could plant 
sour stock. 
I think one of the most important 
things today is to advertise. In years 
gone by, outside of the State of Florida 
the only orange known was the Indian 
river orange. There was a gentleman by 
the name of Lee, at Rockledge, and he 
owned the hotel on the Indian river and 
the tourists were permitted to go out and 
eat these oranges, and they were the finest 
in the world. Florida was advertised 
