FLORIDA .STATE HORTICULTURAL SOCIETY. 
155 
Directors of the Florida Citrus Exchange. 
By reason of his wide acquaintance 
throughout the country, the sales man¬ 
ager was successful in securing the ser¬ 
vices of the best talent in nearly all cases. 
Where he was unable to secure the best 
talent, it has been necessary from time to 
time to make changes. The sales are 
made through auction where distributing 
centers are sufficiently large to justify 
this, the exchange’s own representative 
conducting all sales through an auction 
company. The auction points at present 
are Boston, New York, Philadelphia, Bal¬ 
timore, Buffalo, Pittsburg, Cleveland, 
Chicago, St. Louis, Cincinnati, and New 
Orleans; all other markets are private 
sale markets in which sales are made f. 
o. b. shipping point, or on a delivered ba¬ 
sis. Experience has demonstrated that 
the most effective distribution is through 
delivered sales. The fruit must be ta¬ 
ken to the wholesale dealers and the busi¬ 
ness made attractive to them by eliminat¬ 
ing as far as possible, all speculative fea¬ 
tures. The exchange adopted this course 
by which it has been enabled to go into 
new territory where dealers had ceased to 
use Florida oranges, but during the past 
season, have again taken up the handling 
of our fruit. In some instances our district 
managers have taken cars into their ter¬ 
ritory, divided them up between several 
dealers, thereby inducing them to push 
Florida oranges when they would not buy 
a car load. 
California marketed during the season 
of 1898-99 about 14,000,000 boxes of 
citrus fruits. There was no part of this 
country which they did not penetrate, 
going into all Canadian points, Europe, 
Honolulu and Australia. Sixty per cent of 
that output was marketed through the 
California Fruity Growers Exchange, 
which has served as a model for the Flor¬ 
ida Citrus Exchange in its formation and 
methods of marketing. This California 
organization is now putting its oranges 
and lemons into Florida, but not a box of 
Florida fruit goes into California, owing 
to their stringent laws against the impor¬ 
tation of insects, and fruits that carry 
them. 
In conducting the business of the Flor¬ 
ida Citrus Exchange, it is necessarily 
done by telegraph. In the course of the 
day’s work the incoming telegrams are 
put into a bulletin and sent to every as¬ 
sociation manager daily. All telegrams 
sent from the central office are put into a 
bulletin and both the incoming and out¬ 
going telegrams are sent to the sub-ex¬ 
change manager. All shipments are giv¬ 
en a serial number and all telegrams re¬ 
lating to these shipments are by the se¬ 
rial number, and when they go into the 
bulletin, the abbreviation of the sub-ex¬ 
change making the shipment is placed be¬ 
fore the number. As these telegrams are 
received or sent from the central office, 
they are entered upon a card manifest 
covering the shipment. Each sub-ex¬ 
change manager is supposed to go through 
the bulletins locating any of his ship¬ 
ments that are mentioned in these tele¬ 
grams and the telegrams entered upon 
his cards. Each association manager is 
supposed to go through the incoming tel¬ 
egrams, a copy of which he receives in 
the bulletin, and enter upon his cards any 
telegrams referring to shipments made 
by his Association. In this way, any as- 
