1010. 
THE RURAL NEW-YORKER 
85 
A Wonderful Business Story 
We have told in a book—which we ask you to send for—one of the greatest business 
stories ever told. A story of how John N. Willys stepped in two years to the topmost 
place in motordom. Of how Overland automobiles rose in 24 months to this year’s sale of 
$24,000,000. How a factory has grown like magic to a pay roll of 4,000 men—to a daily 
output of 30 carloads of automobiles. And how a large part of the demand of the country 
has been centered around one remarkable car. 
The Discovery 
Here is an outline of the story—just 
enough to make you want it all. 
Two years ago, Mr. John N. Willys 
was a dealer in automobiles. There 
came to him one day a remarkable 
car—evidently the creation of a 
mechanical genius. The simplest, 
sturdiest, smoothest-running car that 
anyone around there had seen. 
The name of the car was the Over¬ 
land. And the price—then, $1,250— 
was as amazing as the car itself. 
The sale of this car spread like 
wildfire. Each car sold brought a 
call for twenty others like it. Old and 
new motor car owners came by the 
score to deposit advance money— 
attracted by the Overland’s matchless 
simplicity. 
But the cars did not come. And 
when Mr. Willys went to the makers 
he found them on the verge of re¬ 
ceivership. 
The genius which had created this 
marvelous car could not finance the 
making in the face of the 1907 panic. 
The New Start 
Mr. Willys in some way met the 
overdue payroll—took over the plant 
—and contrived to fill his customers’ 
orders. 
Then the cry came for more cars 
from every place where an Overland 
had been sold. As the new cars went 
out the demand became overwhelm¬ 
ing. The factory capacity was out¬ 
grown in short order. Then tents 
were erected. 
Another factory was acquired, then 
another; but the demand soon out¬ 
grew all three. 
During the next fiscal year these 
factories sent out 4,075 Overland cars. 
Yet the demand was not half supplied. 
Dealers fairly fought for p reference. 
Buyers paid premiums. None could 
be content with a lesser car when he 
once saw the Overland. 
All this without advertising. About 
the only advertising the car ever had 
was what users told others. 
The Pope-Toledo Plant 
Mr. Willys’ next step was to buy 
the Pope-Toledo factory—one of the 
greatest automobile plants in the 
country. This gave him four well- 
equipped factories—just 16 months 
from his start. 
But the Toledo plant wasn’t suffi¬ 
cient. So he gave his builders just 
40 days to complete an addition larger 
than the original factory. 
Then he equipped these buildings 
with the most modern machinery— 
with every conceivable help and con¬ 
venience—so that cars could be built 
here for less than anywhere else. 
Now 4,000 men work on Overland 
cars. The output is valued at $140,000 
per day. The contracts from dealers 
for this season’s delivery call for 
20,000 cars. 
Now this man has acquired 23 acres 
around his Toledo plant. And his 
purpose is to see—from this time on— 
that those who want Overlands get 
them. 
Marvelous Sales 
Dealers had ordered 16,000 of the 
1910 Overland models before the first 
car was delivered. That means that 
each Overland sold the previous year 
had sold four others like it. 
And without any advertising. 
This year’s Overland sales will ex¬ 
ceed $24,000,000. Yet the Overland 
is but two years old. 
The $1,000 Overland 
This year an Overland—better than 
last year’s $1,250 car—is being sold 
for $1,000. That is because the tre¬ 
mendous production has cut the cost 
20 per cent. 
A 25 horsepower car, capable of 50 
miles an hour, for $1,000, complete 
with lamps and magneto. Never did 
a maker give nearly so much for the 
money. 
There are higher-powered Over¬ 
lands for $1,250 —$1,400 —$1,500. 
They are just as cneap in comparison 
as the $1,000 model. 
The Overlands are unique in sim¬ 
plicity. They operate by pedal con¬ 
trol. A ten-year-old child can master 
the car in a moment. 
They are made in the same factory, 
and by the same man as made the 
Pope-Toledo— a $4,250 car. The 
reason for the price lies in the pro¬ 
duction of 125 cars per day. 
Get the Whole Story 
Send me this coupon to get the 
whole story, told in a fascinating book. 
Learn about the car which in two 
years captured so large a part of the 
whole trade of the country. See what 
has done this—what there is in the 
Overland to make it the most desired 
car in existence. Please cut out this 
coupon now. 
86 
F. A. Barker, Sales Manager 
The Willys-Overland Company 
Toledo, Ohio 
Please send me the book. 
Overland Model 38—Price $1,000. 25 H. P.-102-inch 
wheel base. Made also with single rumble seat, double 
rumble seat and Toy Tonneau at slightly additional cost. 
Overland Model 41—Price, $1,400. 
40 H. P.—112-in. Wheel Base—5 Passengers. 
All Prices Include Magneto and Full Lamp Equipment. 
Overland Model 42—Price, $1,500. 
Either Touring Car or Close-Coupled Body 
Top, glass front and gas tank are extras. 
Members of Association Licensed Automobile Manufacturers, Licensed Under Selden Patent." 
