1910. 
THE RURAL NEW-YORKER 
205 
Ride in this Automobile 
at My Expense 
Be Mv Guest 
ou the vaiue of 
f 
I INVITE YOU and your family to take an automobile ride at 
my expense. There are no strings attached to this offer— 
no obligation to buy—it is simply my idea to get you and 
the Maxwell acquainted. I mean exactly what I say. I 
want you to ride in the Maxwell, and it shall not cost you 
a penny. I will give you a personal letter of introduction 
to the nearest Maxwell dealer and will request that he take 
you for a ride in a Maxwell automobile. 
WHY YOU SHOULD TAKE THIS RIDE. It will prove to y 
a Maxwell, its power, its comfort, it radius of action. Why! you could 
view the crops for miles around in a day, you could visit a town 50 or 
100 miles away and return by night, you can see and enjoy the beauty of 
your country by automobile as in no other way. For emergency, for 
pleasure, for business, as a time saver, there is nothing like it. 
WHICH MAXWELL WILL YOU TRY? We make 8 models, ranging in price 
from a 2-passenger, 12 horse-power runabout at $600 to a big, splendid, 
luxurious 4-cylinder, 30 horse-power family touring car at $1500. Which 
model will you try? To help you decide I have published a handsome, 
illustrated booklet, describing every automobile we make. Please 
cut off coupon, carefully fill in your name and address and mail to me. In return I 
will send this booklet without cost. When you get it, decide which car 
you will try, tear out the page, enclose it in a letter to me,—simply say 
want to ride in this automobile as per your offer.” 
THESE BOOKS FREE. When you send this coupon, I am going to make you 
a present of two additional books. 
“THE CO-OPERATOR” 
We publish a bright, newsy, handsomely illustrated magazine. It gives authentic 
information on automobiles. I will send it to you free of charge. 
“HOW TO JUDGE AN AUTOMOBILE” 
I have secured the entire edition of “How to Judge an Automobile.” This book ia 
worth money to you if you want to be posted on this subject. It is not for sale, but I will 
gladly send you one—fully illustrated of course. 
PLEASE UNDERSTAND when you mail the coupon you get the leaflet describing all the 
Maxwell models, also these two books absolutely free. This is a fair, open and above 
board proposition with no obligations attached. If you are interested to the point of 
mailing coupon I will do the rest and promise you a valuable experience. 
Yours faithfully, 
MR. BENJ. BRISCOE, Prest. R- N. Y. 
Dear Sir: Please send me without cost, 
the books as per your offer. 
Name 
Address 
PRESIDENT. 
MAXWELL-BRISCOE MOTOR CO. 
Art St., Tarrytown, N. Y. 
Branch Houses and Dealers Throughout the Country 
Western Factory, New Castle, Ind. 
