1910. 
the rural rew-yorker 
477 
A 
"In advertising Maxwell Cars we publish 
facts —some Automobile Advertising is. 
mvfvi braggadocio. 
PRZZ 
“It Only Costs 29 Cents a Day to Run This 
Maxwell Runabout 100 Miles a Week” 
Our recent advertisement showing in actual figures the low cost of maintaining our big Maxwell touring car aroused 
greater public interest than we predicted. The results proved that we were right in believing that most people 
want to know just how much a car costs to run — before they buy it. We wait with interest to see if other makers 
dare follow our lead and tell how much their cars cost to run. Among thousands cf letters received, hundreds have 
been from farmers who have no need for a big five-passenger touring car. These ask for similar figures on our famous 
Maxwell runabout. Here they are ! We gladly show how little it costs to operate this Maxwell. Its remarkable 
economy and great utility — for pleasure and business—appeal to thousands of people who have considered even a 
horse and buggy beyond their means. 
“/ have had one of your rur.cbouis for a year, and 
have kept an accurate record of all my expenses. I was 
surprised to find'that it only cost 29 cents a day to run this 
Maxwell 100 miles a meek- My total expense for 5,000 
miles Was $106.40—itemized as follows: 
“Gasoline, 217gallons, $43.40; oil, 20 gallons, $10; 
one pail grease, $1.60; 3 spark phtgs, $3.00; one new 
spring, $3.50; small repairs, $2.60; five punctures vulcan¬ 
ized, $2.50; one extra casing and three extra inner tubes, 
$39.80. I have never been laid up on the road for repairs 
and my car is going better than ever. ” 
CEO. D. RICHARDSON. 
Here This h:gh-class Maxwell runabout can 
1 , be run 1 00 miles a week at a total 
trie cos t of $2.05 (or 5,000 miles a year 
Figures for $ 106.40). This includes total 
cost of gasoline, oil and grease neces¬ 
sary; the total tire expense, including the cost of the 
average number of punctures and one extra casing 
and three extra inner tubes (more than usually required). 
These figures, established by Maxwell owners, 
represent an average total cost. Here’s a fair sample 
of the letters we receive from owners of Maxwell 
runabouts. _ . , , 
rac-stmtle of complete letter sent on request 
Any hill that any car will climb this car will climb. The name “runabout” does not 
do it justice it is a 2 passenger touring car with a speed of 35 miles per hour. Of 
course we can not guarantee that everyone will run this Maxwell at the exact cost above 
stated it is an average. Many Maxwell owners do better. There are few who cannot 
afford to keep this runabout and we want you to know what a convenience it is. 
MAXWELL-BRISCOE MOTOR CO. 
ARTSTREET > tarrytown, n. y. 
MAXWELLS1N USE TO DAY,' 24^52 Newcastle, Ind., Pawtucket, R. I., Providence, R. I., Kingsland Point, N. 1 . 
WATCH THE FIGURES GROW Licensed under Selden Patent —Members A .L A M. 
Cheaper to With this runabout 
•st . * your radius is unlim- 
Keep than a ited_ you caTdmTe 
Horse and Buggy l mi * es a day 
— or more. When 
not in use all expense stops—a horse is a constant 
care and expense. Three horses will not do the work 
of this runabout—yet one horse costs more to keep. 
Consider the saving in time; 1 5 minutes each day 
is all that is required to fill it with oil, gasoline, etc. 
Compare this with the time taken to feed, groom and 
harness a horse. Anyone can drive the Maxwell 
with half an hour’s practice. 
Send for Send for the “Economy Run- . 
about Booklet.” Also copies ' 
of our magazine “The / 
Co-Operator” and / 
“How to Judge an y 
/ 
These 
Books 
i 
Automobile”—a practical treatise * 
on motor cars, together with ' 
our latest catalog. You ' 
will find them mighty / •' 
interesting. / _ - * * 
f • * 
Please fill out coupon y 
with your name and / 
address, or it more y 
convenient, send ' c, 
a postal—just S ^ V ^ .O 
say “Mail / it’ ^ ■$“ ■0° 
Books.” _ __ __ _ _ _ 
‘ .* • <?’ 
•* 
• .*#v 
1 
