The I9II lOverlands Cost 
r Cent Less 
The Overland—the most suc¬ 
cessful car that was ever created— 
starts the new season with some 
great innovations. 
There are now about 20,000 
Overlands in use, and half that 
number are used on farms. We 
delivered 12,326 in the first seven 
months of this year. There are 
20,000 owners now telling others 
about these simple and trouble- 
proof cars. 
Dealers have already ordered 
more than 18,000 of the 1911 
models—models at this writing 
scarcely one week old. On every 
car ordered there has been x^aid 
a deposit. 
We now have live factories, 
better equipped than any other 
motor car factories on earth—a 
daily capacity of 140 cars. 
In two years the Overland, by 
the force of sheer merit, jumped 
to the leading place. Now we 
have such an equipment, such 
prestige and such output that 
no maker can hope tcf compete 
with us. 
28% Cut in Cost 
in Two Years 
We have now invested over 
$3,000,000 to produce Overland 
cars in the most exact, most eco¬ 
nomical way. We have more 
modern machinery than ever be¬ 
fore was employed in this industry. 
Last year this equipment cut 
our making cost 20 per cent—an 
average of $300 per car. This 
year we have cut the cost 8 per 
cent further, making 28 per cent 
in two years. 
20,000 owners say to you 
“Buy an 
We have done this in spite of 
advancing materials, the jump in 
rubber, the increase in wage. We 
have done it while most other 
makers of low-profit cars have 
been forced to advances in one 
way or another. 
Five of our old models which 
we retain have been cut in price 
an average of 8 per cent because 
of this saving in cost. For in¬ 
stance, our best selling car — 
Model 49 with a detachable ton¬ 
neau—which last year sold for 
$1,100, sells this season for $1,000. 
On every new model we have 
cut our basic price 8 per cent 
under last year. 
The Overlands for 1911 give as 
much for the money as will ever 
be possible, in all probability. 
They give more for the money— 
a great deal more—than any rival 
car on the market. 
22 Attractive Models 
For the new season the Over¬ 
land is made in 22 models; they 
include every style and design, 
every size and power, that any 
man can want. 
Mechanically the cars are not 
greatly improved—that was im¬ 
possible. No man desires— no 
man expects—a more perfect car 
than the Overland. 
But we have created a dozen 
new attractive designs—cars as 
classy as the costliest cars in the 
world. And we include the fore 
doors on most designs without ad¬ 
ditional charge. This is a new 
feature for which most of our 
rivals charge an 
extra price. 
for 1911 
Prices for 1911 
This season we make a four- 
cylinder, 20-horse power roadster, 
with 96-inch wheel base, for $775. 
We are making a torpedo road¬ 
ster—the latest design—for $850. 
The 25-horse power Overland, 
with 102-inch wheel base, sells 
for $1,000 this season. Five styles 
of body, all at one price. 
This season we make a 30-horse 
power Overland with a 110-incli 
wheel base. It is made in three 
styles — your choice for $1,250. 
The 5-passenger models have fore 
doors if you want them. 
For those who want the utmost 
we make 35-liorse power Over¬ 
lands with 118-inch wheel bases. 
Prices$1,600 and $1,675 for every¬ 
thing a man can possibly want in 
a car. 
All prices include five lamps 
and magneto. 
Our 1911 Book Free 
Send us this coupon for our ad¬ 
vance book, showing all the de¬ 
signs and giving all specifications. 
Pick out the models you want to 
see, then visit the nearest of our 
800 dealers. The book is free. 
Please cut out this coupon now. 
The Willys-Overland Co. 
Licensed under Selden patent 
Toledo, Ohio 
Please mail your 1911 Book. 
N59 
I' 
Licensed under Selden patent 
Model 49. 4 cylinders—25 h. p. — 102-inch wheel base. 
The tonneau is detachable, allowing' room to carry farm truck or milk. 
Price, $1,095. 
(127) 
Model 51. 30 h. p.— 110-inch wheel base. 
A_5-passenger car made with fore doors or without. 
Also as torpedo roadster. Price, $1,250. 
Model 45. 4 cylinders—20 h. p.—96-inch wheel base. 
Made only in roadster style shown here. 
Price, $775. 
