;.eio. 
THE RURA1, NEW-YORKER 
1033 
The First Real Cost-Test Ever Made 
Automobile vs. Horse 
“<%Caxir£ll per passenger mile— 1 10 cents 
Horse and Buggy, passenger mile —-2 2 cents 
Horse and Buggy 
EXPENSES CONTINUE 
When not in use 
Distance Traveled, 197 miles 
COST 
Hay.1.20 
Oats - ... 4.50 
Straw ..... .30 
Shoeing .... .498 
Grease ..... .0012 
Depreciation - - 3,349 
89.8482 
Cost two passengers per mile .05 
Cost one passenger per mile .025 
Daily average distance 32 9-10 miles 
To operate the Horse and 
Buggy the cost is based on hay 
at lc. a pound, oats averaging 
25c. a 4-quart feeding, pur¬ 
chased en route; straw at $1.50 
cwt., 100 lbs. per mo.; shoeing, 
$2.50 a month; grease, 12c. a 
pound; depreciation,horse,bug¬ 
gy and harness, costing $375.00, 
.017 a mile, average 33 miles a 
day. Stabling not included. 
Automobile 
EXPENSES STOP 
When not in use 
Model Q-ll Maxwell 
Distance Traveled, 457 miles 
COST 
Gasoline ..... 5 . 6 O 
Oil - - .60 
Grease - ... .13 
Depreciation, Car - - 3.66 
Depreciation, Tires - - 6.85 
£16.84 
Cost two passengers per mile .037 
Cost one passenger per mile .018 
Daily average distance, 763-10 miles 
To operate the Automobile 
the cost is based on gasoline 
purchased at 16, 18 and 20c. per 
gallon, and oil at 65c. a gallon, 
purchased en route; grease at 
12c. a pound; car depreciation, 
.008 per mile; tire depreciation, 
.015 per mile. Garage not in¬ 
cluded. 
I’ve Proved Just What You Want to Know 
What Prompted 
the Test 
Millions of people buy buggies yearly, 
believing them to be the most econom¬ 
ical form of transportation. Thousands 
of farmers, merchants and professional 
men wrote me during the past year, saying “they would gladly purchase 
an automobile if they only knew it would serve their needs as economically 
as their horse and buggy.” 
I knew the Maxwell Model Q-ll Runabout, in its present state of 
perfection, could do three times as much woik at half the cost and 
one-fourth the trouble, and decided to make a public test to prove it. 
I Invited the Contest Board of the American Automobile Associ- 
“ ““ —— ' ation to conduct this test, in order 
that it might be in disinterested control. The Board appointed judges 
to attest its results. The two vehicles ran each day over a predetermined 
route about the streets of New York City and suburbs. Each ran con¬ 
tinuously for six hours, regarded as a normal day’s work. Account was 
kept of every item of expense entailed. The needs of each vehicle were 
supplied at roadside stores at current market prices. 
Each Day a Different Route was laid out > in order to cover a11 
'■ " “ ' ’ conditions of city and suburban 
traffic and all sorts of roads. One day they covered the densely congested 
districts of the city; another day they ran in infrequently traveled 
suburban roads. Everything was done to make the test normal, actual, 
eminently fair and conclusive, and the results confirm our claim 
that Maxwell automobiles are cheaper to use than a horse 
and buggy. 
What It 
Means to You 
The Maxwell automobile means new 
life on the farm, happier and healthier 
conditions, better schooling for the 
children, by enabling them to attend 
town schools. Easy shopping for the wife. Quicker errands about the 
farm and increased knowledge of business'conditions in your section of the 
country. It will, if properly employed, increase your earning power, save 
your time, extend your field of action and keep the boys on the farm by 
its money-making possibilities. It is always ready, sanitary, and cannot 
be overworked. 
It Proved Beyond Dispute That the Maxwell Runabout is 
“* ——— undoubtedly economical; that its 
pleasures are within the reach of men of moderate means; that it can travel 
three times as far, in the same time, as the horse and buggy, and, unlike 
the latter, can repeat the performance if found necessary; that its cost is 
about one-half; that it needs little or no care, as against constant care, and 
that while not in use expenses stop, while with the horse and buggy ex¬ 
penses never stop; that the Maxwell car is an efficient, economical, reliable, 
utility automobile, as near perfection as modern workmanship can make it. 
These Books Free ^ want you to know more about this test. Let 
“ me send you all the evidence, also our latest 
catalogue and Farmers’ Economy Booklet. I will gladly send you these 
books free, and the sending places you under no obligation. A postal 
will do. Just say, “Mail Books." 
l'res. and Gen' l Mgr. 
SALE OF MAXWELLS TO DATE 
Sold to Sept. 30, 1910 . . . 37,389 
Sold during Oct., 1910 . . . 1,767 
Maxwells in use today . . . 39,156 
WATCH THE FIGURES GROW 
MAXWELL-BRISCOE MOTOR CO. 
ART STREET, TARRYTOWN, NEW YORK. 
