1914. 
'THED RURAL NEW-VUKKSR 
2H6 
Seven passenger 
Car, $2075 
(Illustrated) 
Five passenger 
Car, $1975 
Four passenger 
Phaeton, $1975 
Two passenger 
Roadster, $1975 
All prices F. O. B. 
Detroit, including 
Standard equip¬ 
ment. 
STANDARD EQUIPMENT 
Cadillac top, windshield, 
Electric Self-Cranking de- iH 
vice, full electric lamp = 
equipment, gasoline gauge, 
electric horn, power tire || 
pump, foot rail and cocoa ^ 
mat in tonneau of open |p 
cars, rohe rail, tire hold- || 
ers, set of tools, tire repair |§ 
kit, Warner Autometer. 
If you are not acquainted with the Cadillac dealer in your locality, write to us for his name and address. 
Cadillac Motor Car Co., Detroit, Mich, 
lie 
You will be interested in this story because it is a story which no other 
American automobile maker can tell about his own car. 
About seven years ago, Sir Thomas Dewar, member of the British Parlia¬ 
ment, and an enthusiastic motorist, presented an elaborate silver cup called 
the “Dewar Trophy.” This trophy was to be awarded each year by the Royal 
Automobile Club of Great Britain, to the motor car which should during the 
year, accomplish the greatest achievement demonstrating the advancement of 
the automobile industry. 
The first award was made to one of the high-priced English motor cars. 
The second award was to the Cadillac in the early part of 1909. This 
award was in recognition of the successful completion of the remarkable 
“Standardization Test.” 
In this test, which was conducted by the Royal 
Automobile Club of Great Britain, three Cadillac 
cars were completely dismantled and the parts there¬ 
of thoroughly mixed so that identification was im¬ 
possible. Eighty-nine parts were withdrawn from 
the heap and duplicates taken from the stock of 
spares. Three cars were then rebuilt from the hap¬ 
hazard heap. Wrenches and screw-drivers were the 
only tools employed. Neither files nor emery cloth 
were permitted—nor were they necessary; yet every 
piece fitted as perfectly as in the car from which it 
was taken. 
It is part of automobile history that the Cadillac 
is the only car in the world which has ever success¬ 
fully met a real standardization test. 
When you realize that in many of the parts, a 
variation of the one one-thousandth fraction of an 
inch would have meant’ failure, then you can realize 
the wonderful significance of this test. 
Standardization, according to its true meaning 
and as it is applied to the Cadillac, means that every 
part of a kind is exactly like every other part of its 
kind. It does not mean nearly like it or almost like it. 
In the Cadillac car there are more than 400 me¬ 
chanical operations which are not permitted to devi¬ 
ate to exceed the one one-thousandth part of an inch 
(which is about one-third to one-half the thickness 
of a hair from a person’s head) from prescribed 
limits of measurements. 
There are some operations in which the limits of 
permissible variation are reduced to the half of one 
one-thousandth of an inch. 
Cadillac standardization—with every essentially 
accurate part exactly like every other part of its kind 
—insures thorough interchangeability and that when for any reason it be¬ 
comes necessary to replace a part, the new one will fit and fit correctly with¬ 
out the slightest alteration. 
The Cadillac Company is prepared to replace any part of any car it ever 
built. No Cadillac user was ever obliged to discard his car because of inabil¬ 
ity to obtain some needed part. No Cadillac user was ever obliged to undergo 
the annoyance and expense of having some needed part made to order because 
the maker had gone out of business, or because he had discontinued making 
parts for old models, or because he has to depend upon some outside parts 
maker to supply it. 
Standardization according to its true meaning and as it applies in the 
Cadillac, further means the correct alignment of parts and units so that they 
will operate in harmony with each other. 
The Dewar Trophy 
Cadillac standardization precludes the possibility of ill-fitting joints and 
bearings. It decreases the great power absorbent—friction. It reduces wear 
and automobile troubles to a minimum. It brings operating and maintenance 
cost down to the lowest notch. 
For several years following the award of the Dewar Trophy to the Cadil¬ 
lac, this trophy was awarded to high-priced European cars, the Cadillac mak¬ 
ing no effort to win it. 
However, in October last, the 1914 model Cadillac entered into the contest 
and again it came out victorious. 
In this test the car was driven 1000 miles over give-and-take roads. The 
object was to test out its reliability and dependability for all-around every-day 
service in the hands of the every-day user. 
The car was compelled to maintain a certain av¬ 
erage speed. It had to stop and start frequently to 
test its self-cranking device. It had to prove out all 
the electrical system in starting, lighting and ignition, 
including their dependability and durability. 
The two-speed direct drive axle was given special 
attention, including its efficiency in promoting luxuri¬ 
ous riding qualities together with gasoline and oil 
economy. 
The Cadillac made the remarkable record of more 
than 17 miles per gallon of gasoline in spite of the 
frequent stops and starts i testing the cranking 
device. It made the remarkable record of 1000 miles 
on less than a single gallon of lubricating oil. 
It is a most significant fact that the Cadillac is the 
only American car that has iver been awarded this 
great prize—the most coveted prize for automobile 
excellence in the world. It is also most significant 
that the Cadillac is the only car in the world to re¬ 
ceive the award the second time. 
The buyer of a motor car,—in justice to himself. 
—cannot ignore the significance of these Dewar 
Trophy awards. 
The first award to the Cadillac proved it to be 
the most accurately and the most scientifically con¬ 
structed car in the world. 
The second award to the Cadillac proved it to be 
the car of all around super-excellence as a whole. 
It proved it to be the car whose dominant features 
are the ones which contribute most to all around 
dependability, for day-in-and-day-out and year-in 
and-year-out constancy and satisfactory service in 
the hands of the every-day user. 
And these are the things which the wise buyer seeks in his motor car. 
If there is any class of men today who are entitled to the best there is and 
who do not need to be satisfied with anything short of the best, it is the 
farmers of America. 
When you buy a Cadillac, you have the satisfaction of knowing that 
nobody can criticize your judgment. Y’ou know that less money can buy only 
less value. But you know that more money cannot buy greater real value 
You know that in the Cadillac you have obtained the greatest value obtainable 
in any car. Y'ou know that you have a car in which you can take the utmost 
pride. 
You know that you have obtained the car which the highest motor tribunal 
in the world has twice crowned as the car of super or excellence. 
The Cadillac has twice received the highest honor 
ever conferred upon a motor car 
The Dewar Trophy is the World’s Blue Ribbon award 
